England vs India: Young People Don’t Watch

thelegglance17 Comments

At least the game this evening isn’t scheduled at the same time the England football team are playing, which means that it’s at least possible some will notice it happening.  On the other hand, the television audiences for the football World Cup have been exceptional even in the games England haven’t been involved in.  The Belgium – Japan second round match saw a peak of 12.4 million tune in, a figure exceeded in 2017 only by Blue Planet, the Strictly final and the launch of I’m a Celebrity.

Once again, it needs to be stated that the World Cup is special, and as a quadrennial event, can capture the public imagination like little else.  Equally, England still being in the competition does affect the interest in other games, as people pay attention to what else is happening in the tournament while dreaming about future opponents.  Nevertheless, the viewing figures are simply extraordinary, testament to the power of sport when made widely available.  Of course, this isn’t a new complaint concerning cricket, and while it might well be a case of not wishing to start from where we currently are, it bears endless repeating when you have the likes of Colin Graves not being held account for comments such as these he made in 2016:

“We’d like to see some live cricket on terrestrial television, but Test cricket will not be on terrestrial television.

“The younger generation do not watch terrestrial television, they use social media. We have to take that into account. It will be a mix‑and-match situation for us to come up with the right formula.”

At the time he said this, few challenged it, beyond the usual minority groups often known as cricket supporters, plus a few others irrelevancies such as broadcast professionals.  But they do not count of course, not when faced with the apologists for the cash cow that cricket has become, who parrot the same line in continuing defiance of reality.  That Graves pretty much got away with it remains a disgrace, and this World Cup has highlighted repeatedly that the refrain from the ECB that young people wouldn’t watch terrestrial television to be just so much more utter horseshit from an organisation that specialises in repeatedly showering equine excrement at every opportunity.

Tonight it’s Belgium v Brazil, and without a shadow of a doubt the audience for that will be many, many times those watching the cricket involving our own country.  Indeed, the principal rival for viewing figures will almost certainly be Wimbledon, followed by whatever else is on the terrestrial stations.  The T20 will be a long way down the list.

There is not a thing wrong with having a balance in cricket formats, nor in broadcasting arrangements.  Indeed there’s really nothing wrong with looking at all factors and deciding to just go for the cash, to say so would at least be honest about the position.  What is, and what has always been the problem is the duplicity, evasion and pretence that it’s for the common good.  The army of useful idiots who failed to hold them to account for flat out falsehoods can be added to the list of those caught out by the apparently surprising national appetite for freely available sporting drama.  The kids in the parks currently playing football and dreaming of being Harry Kane are the reward for that access.

And what of the T20 itself?  England were more or less hammered in the first one, unable to cope with spin, and unable to cope with India’s batting.  It was a good day to bury bad news, that’s for sure.  Whether tonight will be any better is an open question, but the true answer is that whatever the delights of cricket as a game we all love, right now barely anyone in this country cares.  That’s not a problem during a World Cup, for no other sport can compete with it.  It is a problem when no one cares and no one watches either.   And of all the reasons behind that, it certainly isn’t because young people don’t watch terrestrial television.  It never was.  Enough with the excuses.

England vs India: 1st T20 match thread

thelegglance35 Comments

Let’s be honest, the entire country is going to be watching England against Colombia in the World Cup, and included in that whole country is me as well.

Nevertheless, this is the first encounter between these sides as the meat of the summer gets underway, and ironically enough, were it not for the shoehorned ODI series against Australia, this schedule would make a great deal of sense. When it comes to international cricket, the T20s as the nibbles, the ODIs as the hors d’oeuvres and the Tests as the main course is exactly the right approach, and one that really shouldn’t be varied from.

It’s true that the 2005 Ashes series is often quoted as the paradigm to follow in this regard, for the anticipation built steadily to the point that the first Test felt like the climax to a summer of cricket. But that doesn’t mean it was a complete one off – the last series but one in New Zealand scheduled three of each format, with the Tests last and the T20s first. It presented a rational, balanced approach to a tour and a structure that shouldn’t be varied from in concept.

Elsewhere, the ICC have announced a revision of the punishments that can now be expected for ball tampering. The word “draconian” seems appropriate. While poor conduct needs to be stamped out, the reaction to the actual breaches by the Australian side in South Africa has been extraordinary. The schadenfreude came from the pompous, holier than thou conduct emanating from Australia in the years before, not the actual crime. It can be said that it is welcome that the ICC enforce discipline on the teams, but it is obviously too much to ask that they do so for repeated infractions over such things as over-rates, clearly.

Comments below, mostly based on the bits between the football. Oh and one last thing: here’s a lesson in how to re-integrate with supporters. The hostility towards the England football team has largely melted away after a determined effort on their part to re-connect with the fan base. This doesn’t include treating them like total idiots, and does include a structure whereby the supporters can actually watch their team. ECB take note.

Just Rejoice at that news…Rejoice

thelegglance85 Comments

Mixed feelings is the lot of most people for most eventualities in life – good things can happen, but with a caveat. Absolute certainty is forever dangerous, the prerogative of the zealot. Thus it is that England’s 5-0 demolition of Australia in the Meaningless Ashes series evokes several different responses and emotions.

To begin with, the pain of realisation that we are barely a third of the way through the white ball international schedule can be tempered with enjoying the clear irritation displayed by Malcolm Conn, as his beloved Cricket Australia Australian cricket team were demolished by the side he gleefully reminded had been beaten by Scotland. Whether fans or press pack, looking forward to the latest surly, childish tweet from him was always a delight.

Equally, England’s batting line up repeatedly fired, and while Jos Buttler deservedly got many of the plaudits (especially for the extraordinary knock in the final match), he was anything but alone. Jason Roy, Jonny Bairstow and Alex Hales were all at different times utterly devastating, while Eoin Morgan, without quite getting the volume of runs of his team mates, destroyed Australia’s bowling when he got going. An England batting line up where Joe Root appears to be something of the weak link has something seriously going for it.

Of course, for various reasons this wasn’t Australia’s best side, but the absence of players through suspension cannot be used as any kind of excuse, any more than it could in the winter when a player was missing from the England side for legal reasons. Injuries perhaps, for Australia lacked their primary pace bowling attack, but even there, justifying heavy defeat by complaining about absence is as pointless as it ever was, while belittling English success on the basis of the standard of opposition remains a curious national obsession.

Nevertheless, it can be said that it wasn’t Australia’s best team, certainly, albeit England too were missing a couple of players in the shape of Stokes and Woakes. The best teams available to both were largely selected, and to that extent it was representative. Of more importance is the relevance of the series itself, shoehorned into the heart of the summer, nominally as part of the preparation for next summer’s World Cup, but since that could have been equally done by extending Pakistan’s stay (and they did win the Champions Trophy last year) the reality that it was down to financial considerations is abundantly obvious. The crowds were largely decent, so the ECB will consider it mission accomplished.

Australia explicitly stated in 2011 that they were prioritising Test cricket, and the decline in their ODI performances since then intriguingly correlate with that, particularly given their Test performances have remained strong – the South Africa debacle notwithstanding. Yet, and here is where the excuses about missing players ring hollow – they have lost 14 of their last 16 ODIs. Pretending that the return of those players will make all well for next year flies in the face of poor performance even when all are present and accounted for, but above all else it makes interesting reading and Daniel Brettig goes into more detail here. When considering England’s alternate strategy of focusing on the white ball form of the game, whatever their protestations to the contrary, it is striking that there appears a connection, though India may raise a hand at this juncture. The marginalisation of red ball county cricket, reduction in Test volumes across the summer and creation of wheezes like The Hundred could be argued to have been highly successful in terms of creating the conditions for generating a strong England ODI and T20 side. To that end, the ECB could claim vindication for their strategy, yet they are unlikely to do so precisely because it’s a strategy that finds little favour with England cricket fans. It is, unquestionably, an irony to see the ECB succeed in their aims yet be unable to truly take credit because of the corollary impact and what it would say about them.

If the stated aim is to win the World Cup, then England are in good shape, with a couple of provisos. No team will be confident of setting England a score for the simple reason that no total seems safe from the destructive capabilities of the batting line up. The world record set two years ago was extraordinary, the pulverising of it in this series simply astounding. That 500 became a realistic prospect is something that seems scarcely credible, as was the rather odd feeling of disappointment when they didn’t get there. It must be said that pitches so flat that bowlers become cannon fodder for batsmen is fundamentally unhealthy, and by far the most exciting game in the series came in the final match, where bowlers had the upper hand, and the century from Buttler had real value because of the circumstances.

The belief of most cricket fans tends to be that these make the best matches, a proper balance between bat and ball and the excruciating excitement of a team limping over the line as true batting peril and hunting packs of bowlers come to the fore. Yet the likelihood is that those cricket fans are wrong. Casual observers probably watch to see the ball disappearing to all parts of the ground, caring little for the skill of the bowler, but enjoying the resounding thwack of willow on leather. This may be something of a depressing thought, yet the sidelining of Test cricket where that balance really does apply suggests there is truth in it, no matter what we might wish to believe. Put it this way, it’s more likely to receive a text to turn the television on because Chris Gayle is going berserk than because Liam Plunkett is rattling through the top order.

The final match also highlighted the potential flaw in England’s side, particularly when the ICC get hold of pitch preparation next summer – that England have a tendency to fall in a heap quite spectacularly from time to time. Some context is needed for that, for no one day side, no matter how strong, wins every game. England are defeated rarely, and if the semi-final last summer can be perhaps put in the category of a one off, it doesn’t mean that some caution about their prospects isn’t in order.

Perhaps for that reason the victory at Old Trafford was particularly impressive, for despite the collapse England still found a way to win. Or more specifically, Jos Buttler did. He is in an extraordinary run of form, whether at the IPL, in this series, or indeed in Test cricket. Whether this is just a purple patch, or whether he has found his feet in the wider game of cricket is a moot point, for this can be said of any player suddenly thrust to the fore through sheer performance. It is enough for the present to enjoy his extraordinary run and to hope that it continues.

The arrival of India will perhaps answer some of the questions underlying England’s level of performance, but it seems beyond question that they are among the favourites for next year. Buttler’s supreme displays have overshadowed players who in any other circumstances would be in receipt of unqualified praise – Roy and Bairstow actually scored more runs this series for a start.

This series was also played out in the backdrop of a football World Cup, which has deliciously highlighted both the appetite for watching event sport, and the invisibility of cricket to the wider public. The two England football matches have attracted extraordinary viewing figures – over 20 million for the game against Tunisia, and while the totals were lower for the beating handed out to Panama, the 83% of total television audience (when the cricket was on, note) is one of the highest on record.

Cricket isn’t football of course, and a World Cup is a seminal collective experience, but there are some observations that can be made from that. Firstly that a likeable team whom the public believe are deserving of support receive it, and secondly that the claims of the ECB over the years amount to so much nonsense. The near 10 million who watched the climax of the Ashes in 2005 were specifically discounted as a future factor when justifying the move to pay TV on the grounds that the digital age meant that such community viewing was no longer possible. Young people in particular apparently no longer consumed sport in such a manner, too distracted by social media to sit and watch a game.

The huge audiences for the football demonstrated that this was so much drivel. All ages watched the England football team, all ages cheered the goals. The cricket team could never hope to match those raw numbers, but it is beyond question that were they to move to the latter stages of next year’s World Cup, both the interest, and the audience would climb dramatically if it were widely available, not least because it would be promoted across all media, social or otherwise. Instead, even if England were to win the thing, it will remain a niche occasion. It is this in particular that remains unforgivable, that the ECB blew the opportunity offered to a sport that had captured the public imagination as on few occasions previously. Cricket is not football, but the shared national experience when our team does well is something beyond price, and really does inspire a generation.

The football team may not have beaten anyone of note yet, but kids across the country were kicking footballs afterwards, just as in 2005 they were taking a bat and a ball to the park. For all the protestations about the viability of the professional game without Sky’s money (how on earth did they survive before 2006?), this fundamental importance has been ignored. The argument these days appears to be an almost apologetic one, that ok yes, perhaps they have destroyed the game in national consciousness, but it’s too late now and they can’t survive by changing tack. It is weak, defeatist nonsense driven by self-interest.

Buttler should be a household name. Roy should be a household name, Hales should be a household name, the captain Eoin Morgan should be a household name. Children should be trying to emulate Adil Rashid and make their friends look foolish with one that grips and turns. But they aren’t, and after a series where whatever the caveats, England were both exceptional and thrilling, this is the most disappointing part. Forget for one moment the debate about red ball and white ball cricket, when England really do have a team that can inspire a nation, hardly anyone saw it.

It is that, above all else, that can never be forgiven.

England v Australia: 5th ODI – open thread

thelegglance39 Comments

4-0 up, one to go. England have been utterly dominant this series, and more so as it’s gone along, so the interest in this one is whether Australia can gain a consolation win or whether England will whitewash them.

For all England’s problems in red ball cricket, the ODI team really are quite something, especially in the batting division. And given the focus and priority of the ECB over the last few years, it’s entirely deliberate too. There are obvious pluses and minuses in that.

At 1pm any focus on the cricket will switch to the England football team and their World Cup match against Panama, as TV audiences will soar on free to air television as the national team perform. Cricket isn’t football, but the striking difference is always highlighted when there’s an event considered nationally important.

I’ll do a proper review of this series later, but for now, comment away, and here’s some little light reading about the Australian ball tampering affair to be going on with:

https://www.smh.com.au/sport/cricket/what-turned-steve-smith-into-a-cheat-20180618-p4zm57.html

Comments on the game below as ever.

England vs Australia: 4th ODI Open Thread

thelegglance58 Comments

After the demolition of the Australian bowling that was either magnificent or an illustration of the continuing descent of bowlers into batsman fodder, depending on perspective, it’s off to Chester-le-Street for the fourth match of a series England have already won.

As so often with cricket, as much interest can be found in what is happening off the field, and the release of the Future Tours Programme for 2018-23 (having left it a mite late) is something to which we’ll return.  Much of the content has been trailed heavily – the creation of a World Test Championship and an ODI League for example, but perhaps the most striking thing is how for England, Australia and India, playing each other will take up around half of their entire Test playing programmes.  It appears familiarity and boredom with the same opponents is not a factor to be considered.

Comments on today’s ODI and whatever else takes your fancy below.

England vs. Australia 3rd ODI – Open Thread

dannycricket46 Comments

As England prepare to face Australia for the third of five ODIs, they stand on the cusp of a series victory. Not only that, but it would apparently be the first time since 1977 that England have won two consecutive ODI series against Australia. The gloss on that achievement is tainted somewhat by the fact that the two series have been less than 6 months apart, and Australia’s ODI form is particularly dire. They have lost 13 out of their last 15 ODIs, and are currently missing several stars due to injury and suspension.

England fans might be concerned about the fitness of several players, with Jonny Bairstow’s knee and Ben Stokes’ torn hamstring both under the spotlight. It would seem bizarre for the England team to risk two three-format world-class cricketers in a largely meaningless ODI series, but bitter experience also tells us it is almost certain to happen.

Elsewhere, English football fans were cursing VAR (football’s version of DRS) for almost costing them a win over Tunisia whilst Aussie football fans were largely cursing their government due to the World Cup mostly not being on free-to-air TV, nor on the streaming service which had the rights but which was apparently unable to handle the strain. It is somewhat unusual for the UK to have sport freely available on television when it isn’t in Australia, so I must admit to feeling a bit of schadenfreude.

As always, feel free to comment on the game (or anything else) below.

Wallcharts at the Ready

thelegglance31 Comments

If ever there was a day for multi-screening, yesterday was it. Four World Cup matches, a succession of rugby internationals, the US Open golf, a Test match in the Caribbean, and the small matter of an ODI.

At the end of it, Australian sport had suffered the kind of day that England fans tend to be grimly accustomed to, with defeat to France at the World Cup, defeat to Ireland in the rugby, and defeat to England in the cricket. Schadenfreude may not be the most attractive character trait, but amusement was both widespread and frankly enjoyable.

Enthusiasm for this series against Australia appears limited, not least among those buying tickets. As much as it was claimed the game was sold out, there were plenty of empty seats on show in Cardiff. Either the Welsh have an awful lot of money to throw away, or someone is gilding the lily. Still, disappointing crowds are not that unusual for internationals at that venue, and it was hardly deserted. But the sense of going through the motions is unsurprising given both the timing of the series and the sense that this nothing other than a financial obligation tour.

England are 2-0 up without giving the impression they are remotely playing at their best, and with Australia missing so many key players there is little to engender a feeling of this being much more than practice for either side. Those players who look dangerous in the short form continue to do so, those who appear to be struggling show little sign of answering the questions about them.

A football World Cup always dominates the sporting environment, and a Test series during it would struggle for attention too, but despite being as relatively inaccessible (pay TV) as the cricket, the rugby summer tours have a greater sense of occasion to them. The sarcastic description of one day games as JAMODIs (Just Another Meaningless One Day International) has rarely felt as apposite as here. The pretence that this is about the build up to next year’s cricket World Cup doesn’t cut it, especially given the absence of Pakistan from the schedule despite being here for two Tests.

With 13 white ball matches across the heart of the summer before the Tests get underway again, we have barely got going. This becomes troubling for a number of reasons – the press themselves in unguarded moments will confess to struggling to write anything new about them, and while that isn’t especially an issue in itself, the translated ennui among cricket followers is. Andrew Strauss obliquely referenced the lack of context with his concept of a points system, which while widely derided does at least draw attention to the fundamental problem.

Ironically, cricket had its solution to this in the past, by making the ODIs part of the build up to what most still consider the main event. The last but one England tour of New Zealand comprised three T20s, then three ODIs, then three Tests. The sense of a build up towards a sporting climax was inescapable, and provided that much needed balance and importance. The same applied to the 2005 Ashes series, where there was certainly no shortage of white ball cricket scheduled, but it felt like part of a wider whole, and by the time the first Test came around, anticipation was at fever pitch.

The problem with this Australian tour is that winning or losing is instantly forgettable for both sets of fans and success or failure doesn’t matter – except to make Malcolm Conn look an idiot, and he doesn’t usually need help with that.

The more dramatic cricket news has still happened in the Test arena, firstly with Afghanistan’s debut, and secondly with the ball tampering allegations concerning the Sri Lankan team in the West Indies. In the former heavy defeat inside two days matters little in the wider sense of welcoming a new team to the Test game, and if the cricket boards show little inclination to support expansion, the same can’t be said of the Indian team. They conducted themselves in an exemplary manner, showing every indication of being fully aware what an extraordinary achievement it was for Afghanistan to have reached this point. They deserve credit for recognising it in such a classy manner.

In contrast, the refusal of the Sri Lankan team to take the field after being accused of changing the condition of the ball offered up plenty of reminders of Pakistan’s similar action at the Oval in the forfeited Test. The problem here is the failure to support the umpires in their decision-making. Already whispers of legal action have begun, which is precisely why umpires are so reluctant to take action in the first place. Whether they are ultimately right or wrong is beside the point, if officials aren’t allowed to make decisions and receive support, then they won’t make them. Darrell Hair’s ostracism and belittling remains a stain on the game whatever his character flaws. The umpire’s decision is not final, and it should be.

England’s next match takes place on Tuesday, the day after their football counterparts open their World Cup campaign. Whatever the result, it is undoubtedly the case that the football will be all that receives extensive coverage. Of course, a World Cup is truly special, but it’s also on free to air television, making it a community event. The audience figures for the Spain-Portugal match are simply astonishing, reaching a peak of over 10 million across TV and online. Cricket may not be able to match that kind of reach, but it highlights for the umpteenth time the absurdity of claiming that free to air doesn’t matter.

Peter Della Penna tweeted that the BBC had made an offer to Sky to broadcast the Scotland-Pakistan T20 on the red button which was declined, as Sky didn’t want it distracting from the England Women’s ODI they were showing. To begin with, the realisation that the Scotland matches were under the umbrella of the ECB contract came as a surprise – in return for England playing them, it had been outsourced. As a result, Scotland’s match wasn’t shown anywhere in the UK when it could have been. Yet it makes explicit the position that a low key international not involving England could be more popular with the viewers, even when online or interactive TV, than a pay TV one that does. The very importance of that can’t be overstated, given it is exactly what is repeatedly denied by those who propound the pay TV model.

Assuming no more shenanigans, there will be Test cricket on later. But let’s be honest, we’re going to be watching the World Cup.

England vs. Australia – 2nd ODI open thread

Sir Ronald21 Comments

I’m not going to lie, none of the writers are particularly enthused by this ODI series. It feels like the ECB are punishing us once again, for the many that love Test Cricket, with as much white ball stuff as you can shake a stick at (sorry Sri). There is a ready made excuse that these are vital games in the build up to the 2019 World Cup, but many of us see this as a ruse to make some more money by advertising the fact that the ‘cheating’ Aussies are in town. Mind you, they do seem to have suddenly got very thin skinned over the course of the winter.

Still, whilst Malcolm Conn gloated his way in advance of the first ODI, Australia performed like the Scottish 2nd XI with the bat, only for England to do their best to try and grab defeat from the jaws of victory. A 3 wicket victory might well have pleased the English management but it was hardly a performance to write home about, my favourite moment being Moeen trying to launch the bowler into the Thames and majestically failing when a run a ball would’ve been easy enough to secure victory. Brave new England and all of that malarkey.

I doubt I’m going to see much of the game tomorrow, but for those that are bright-eyed, bushy-tailed and better at coming up with bad analogies than me, then please do comment below…

Mansplaining Cricket

dannycricket61 Comments

Women are pretty stupid, it seems. They can’t count to six. They can’t fathom how to use a velcro fastening. They can’t even understand the most basic laws of cricket.

These are not my personal views, I hasten to add, nor the views of any of the other writers here at Being Outside Cricket (as far as I’m aware). They do however appear to quite accurately describe how the ECB sees women.

There are a few clear examples of this thinking in recent weeks. The first was the launch of the 100-ball format in April. When Andrew Strauss was talking about the rationale for the new competition on BBC Radio 5 Live, this is how he described it:

“Well very simple. I think what we’re trying to do with our new city-based tournament is really appeal to a new audience. So people that aren’t necessarily traditional cricket fans, and in particular looking at mums and kids during the summer holidays. So, what we’re trying to do is find a way of making the game as simple as possible for them to understand and, you know, if you imagine that sort of countdown from 100 balls down to 0 and the runs going up, I think that’s a pretty simple way of playing the game.”

This was a bad statement in a number of ways. Firstly, it concedes the rather ridiculous point that cricket is complicated and hard to understand. For an attention-seeking idiot like Stan Collymore to say it is one thing, for a sport’s own national board to state it as a fact is quite another. Secondly, it insults non-cricket fans by suggesting that the only reason they don’t like the game is because they’re too stupid to understand it. I don’t like football, but I feel confident that I understand it. Since people who aren’t already cricket fans are apparently the target market for the ECB’s competition, it might be wise not to insult them all. Because Strauss prefaces it by saying that the new competition was targeting mothers, the ones who bore the brunt of this insult were women.

But some clumsy wording in a live interview isn’t really enough to warrant sitting down and writing a full post about. For that, you’d need something more premeditated. Something that dozens of people at the ECB will have worked on and not seen a problem.

Something like this:

Soft Ball Cricket

The first thing to note is that it is a sponsored tweet from @EnglandCricket, or in other words a targeted advert. So let’s look at the target, @LydiaJane13: She’s a woman, she lives in England, and she’s a pretty big fan of cricket. In other words, exactly the kind of person that the ECB should be trying to attract to their local cricket clubs (assuming she doesn’t already play). Certainly, it would seem pointless trying to attract non-cricket fans to attend a cricket festival.

So having correctly found their audience, how should the ECB entice them to their events? Evidently, their answer to this question was to call them all morons. Cricket fans, regardless of gender, rarely find the laws of cricket “baffling”. Nor are cricket pads particularly difficult to put on for an adult. They might be expensive, cumbersome, and in the case of old ones belonging to a club probably not in great shape, but they aren’t “fiddly”. Certainly, as several people have remarked on Twitter, cricket pads aren’t more fiddly than bras, necklaces, and other items women routinely wear.

The most annoying thing about the ECB’s missteps in this advert is that, as is often the case, there is actually a decent idea behind their inept execution. As a middle-aged man who left my local cricket club around the age of 13, I’ve never been particularly tempted to go back. It was around that point where the focus of training shifted from ‘having fun’ to ‘winning games’, and I simply wasn’t good enough to compete. If I did want to return, I can’t say the idea of facing a hard ball or paying hundreds of pounds on a bat and pads really enthuses me. So, whilst I wouldn’t seriously consider playing ‘proper’ cricket, I might play a soft ball version if my friends or workplace formed a team. It’s a good format to promote to adult cricket fans, male or female. In fact, I genuinely think that it could become cricket’s equivalent to five-a-side football with enough promotion and support. Or, if not support and promotion, at least choosing not to insult your target demographic.

Something that perhaps makes the ECB’s oblivious sexism seem even worse is the ascent of England’s women cricketers in recent years. They won last year’s World Cup (a feat the men’s team have failed in emulate in 11 attempts), comprised three of Wisden’s five 2018 Cricketers Of The Year, and drew their most recent Ashes series in Australia rather than losing it 4-0. They are, as the kids might say, crushing it.

But even here, amidst this almost unqualified success, there are major problems on the horizon. Whilst England have benefitted from four years of their senior squad having professional contracts, most other major international boards are now at least matching that commitment. Australia have gone several steps further by giving many domestic players professional contracts. As England’s coach Mark Robinson said earlier this year, “We have to broaden our talent pool. Australia have 92 pros, we have 18.” To put that number into context: according to StephenFH’s research, there are 338 England-qualified men in county cricket first team squads. Virtually all of them will be on full-time professional contracts.

There may also be a sense that the ECB are letting this unique opportunity to market women’s cricket in England slip away. Last summer, over 26,000 people at Lord’s and 1.1 million people at home watched England’s victorious World Cup final performance. Today, in what was the team’s first game back on home soil since beating India at Lord’s last July, not much more than a thousand people went to New Road to watch them play against South Africa. It seems unlikely that over a million English fans of women’s cricket disappeared into the ether over just 10 months, so why so little interest? I suspect that the answer lies largely in a lack of promotion by the ECB and others.

If you were looking for a reason why the interests of women cricketers and cricket fans are dismissed so easily, you only have to look at the lack of female representation at the ECB. The 41 members of the ECB consist of 39 major and minor county chairmen plus the chairmen of the MCC and Minor Counties Cricket Association, As far as I’m aware, all of them are men. Not only that, but the organisations they represent cater almost entirely to men’s cricket. It gets a bit better on the ECB’s twelve-person management board which has four women, but of those four only Lucy Pearson has any official responsibility for women’s cricket. All four are also independent directors which means, as Andy Nash’s recent experience shows, they can easily be ignored or even not informed about things the ECB is doing. Considering these problems, I am dubious that these endemic issues can be resolved quickly or easily.

So, in conclusion, all men are bastards.

Discuss.