How To Tell A Bad Idea In Cricket Without Actually Trying It First

The Australian Big Bash League have just announced three new rules which will feature in the competition due to start next month. These are ‘Power Surge’ [Two of the six powerplay overs must be taken after the halfway point by the batting team], ‘Bash Boost’ [Teams get a bonus point for being ahead after 10 overs] and ‘The X-Factor’ [Teams can substitute one player at the midway point of the first innings].

The announcement has been met with almost unaminous derision and disbelief from cricket fans, and quite a large proportion of the media too. The answer to that from its (relatively few) proponents is to watch it in action first. This strikes a nerve with me, because it’s the exact same answer people (almost exclusively employed by the ECB, Sky or the BBC) gave when faced with criticism of The Hundred. In the most extreme example, Isa Guha wrote that she felt people only had “the right to have a go” at The Hundred after it had been played for “4-5 years”.

There are three main ways in which this answer annoys me. The first is that it takes us as fans and customers for granted. There is absolutely nothing preventing us from spending our time and money on something else if we don’t like what we see. Second, I think most people can tell whether they like something or not very quickly. A bad first impression, such as from an ECB director going on national radio to tell people that the new cricket format isn’t for anyone listening, is a hard thing to overcome. A company ignores a significant negative visceral response from its consumer base at its peril. The third, and perhaps most important, is that its incredibly patronising. Few hearts and minds have been won by people implying that the people who are concerned must all be morons.

All of which begs the question: How can you tell a good idea from a bad one without spending tens of millions of pounds (or dollars) trying it in live televised games for a few years?

1) Is It Actually A New Idea?

One obvious way in which proposals can be judged is if they have actually been tried before. For people who were following cricket in 2005, the Big Bash League’s ‘X-Factor’ sounds remarkably similar to the ‘super sub’ idea which was briefly used in one-day internationals. That was abandoned within a few months after almost everyone involved agreed that it massively favoured the team who won the toss. It’s difficult to see how the BBL substitution rule won’t suffer the same fate, and it certainly hasn’t been explained by anyone from Cricket Australia.

Heeding lessons of the past need not be confined solely to cricket either. If we wanted to look at The Hundred’s reducing the number of cricket teams in England & Wales, we could compare it to the experience in Welsh Rugby from 2004. Nine clubs representing nine cities and towns were amalgamated into five (later four) regional teams. Despite undoubtedly producing a higher average quality of rugby, in terms of improving the finances or the number of supporters in Welsh rugby it has been a comprehensive failure.

2) Can You Make A Logical Argument In Its Favour?

In life, it’s generally a good rule of thumb that you probably don’t understand something very well if you can’t also explain it to someone else. Likewise, if you can’t clearly express why a change to the playing conditions of a tournament is an improvement then it probably isn’t.

It is a common theme that any explanations coming from the ECB or Cricket Australia on topics like these miss a vital step. They typically spell out what the problem they are trying to address is. They always say what they are doing. What they never do is link the two together in any kind of logical manner. Imagine that you went to a doctor with a splitting headache and they decided to put your ankle in plaster. That’s the level of logic that cricket boards seem to operate at.

When talking about the changes to this year’s BBL, the Big Bash’s player acquisition and cricket consultant Trent Woodhill said both, “Integrity [of the game] is about high performance and it’s about the contest between bat, ball and fielders.” and, “It happens in all other sports, coaches have a major say in the result. We want dialogue, we want discussion from broadcasters, as to why a coach or captain has made the decision they’ve made.” So the position of Cricket Australia appears to be that ‘bat, ball and fielders’ are the key to the integrity of the game, and that these new additions will make those aspects less important relative to the actions of the coaches and captains.

I’m certainly struggling to find a compelling argument for why Cricket Australia believe bonus points based on the scores after ten overs would be a good idea. If the team batting first scores 200-6 (Or, being in Australia, 6-200), their opponents are more likely to score an extra point if they are all out for 105 after eleven overs than they are scoring 199 from their allotted twenty overs. Why would you potentially reward losing by 95 runs more than losing by 1 run?

The ECB’s arguments in favour of The Hundred are even more egregious in this behaviour. To take just one example, one of the few snippets of the extensive research that the ECB have actually released to the public states that ‘75% of families would prefer a game that is under 3 hours in length and finished by 9pm’. That’s a fair enough point to make, but misses out two fairly obvious flaws. The first is that T20 Blast games already last under three hours (barring rain delays). Their own playing conditions state that games should last for 2 hour and 45 minutes. The second is that ten of the thirty-four games of the men’s Hundred scheduled this year were due to finish at 9.30pm because they could only start after Test matches against Pakistan had finished for the day. So, regarding the ECB’s own arguments for why The Hundred is needed as a format, the first part shows it to be unnecessary and the second part doesn’t apply to either competition.

3) Will It Still Work In An Imperfect World?

It’s very easy to make plans on paper which appear flawless but come apart very quickly in real life. To take a recent(ish) example, look at the 2019 Men’s Cricket World Cup final. Even the most one-eyed England fan must admit that having the game and the overall winner decided by boundary countback was a little unsatisfying. The fact is that the tie-breakers were agreed by every cricket board involved, who almost certainly thought that there could never be a situation where both teams would be tied after the super over. It really helps to consider these scenarios before they happen, rather than complaining about them after the fact.

With cricket, whether in England or Australia, the most common issue competitions face is the weather. One shower of rain and everyone’s on their computers trying to work out the DLS scores and how to come out ahead in a shortened game. Ten games were rain-affected in last year’s Big Bash, so it is not something which should be overlooked. With that in mind, how well do Cricket Australia’s proposals handle rain delays and reductions in overs?

The answer, unsurprisingly, is not well.

The ‘Bash Boost’ bonus point for being ahead after ten overs becomes a nightmare if rain occurs at any point between the start of play and the midway point of the second innings. Imagine a game where Team A scored 80 runs in their first ten overs and batted for the full twenty before it rained for an hour during the mid-inning interval. Team B then face a DLS target of 120 from ten overs. How many runs do they need to win the bonus point, and after how many overs?

If the rain occurs during the first innings, it becomes more complex still. Let’s say that Team A scores 80 in the first innings in ten overs when it starts raining, leaving Team B to chase a DLS target of 70 from six overs. Is the target for Team B to beat based on what Team A managed to score in ten overs or five? I get a migraine just thinking about the complexity required to keep things even remotely fair to both teams with such a system in place.

4) Can You Hold A Trial First?

Even after you’ve cleared all of these hurdles, it must be worth playing a few trial games with the proposed rule changes to see how actual cricketers and fans feel about them. The Big Bash League are basically committed to these new rules for 61 games this winter. Almost two solid months. If Australian fans start whinging (and we all know that goes against their national character, but it could happen), then that’s a lot of unnecessary resentment and strife for the players, coaches and administrators to deal with. It also potentially risks tens of millions of dollars if cricket fans decide to stop watching altogether.

With so much at risk, surely it’s worth seeing how it plays in real life before committing so much money and effort? A week of games, with players trying several scenarios as well as full games. If everything goes well, they act as further promotion for the competition and new rules. If things go poorly, you have only lost thousands of dollars instead of millions.

In the ECB’s defense, something I rarely say, they did actually hold some trials of The Hundred in 2018. The general consensus appeared to be that it was very, very similar to T20. The problem there is that it was supposed to be to a distinct and entirely new format which would attract people who found T20 too long and boring. Trials don’t serve a purpose if you ignore the results, unfortunately.

5) Are You Being Honest About Your Motivations?

All of the above points assume that cricket boards are fundamentally truthful and open organisations whose statements can be taken at face value. Both Cricket Australia and the ECB talk about making cricket more exciting, more popular and more modern with their new formats. What neither mention in their press releases and interviews is a desire for cricket (or at least their portion of it) to become more profitable. With three new rules, each with their own branding, the proposed changes to the Big Bash give Cricket Australia at least three more opportunities per game to add extra sponsors, making the BBL more profitable. For the ECB, they seem annoyed at T20’s popularity around the globe because they think they invented it and deserve some licensing money from the global leagues. They genuinely believe that other countries will pay them for the rights to host competitions using The Hundred as a format, if it can be a success here.

Regardless of whether they are right or wrong (Spoiler: They are wrong), it seems at least some of these public relations issues are caused by their disingenuity. If Cricket Australia had said, “In the current circumstances, we need to make more money this season or risk further job cuts,” then people might have been more understanding about the whole thing and willing to give it a go for a season. Telling people who already enjoy cricket that these nonsensical rule changes will make cricket more fun, on the other hand, is a recipe for disaster.

I don’t consider myself a cricket traditionalist. To be honest I find the idea a little amusing when it comes to a format like T20 which has only been played professionally for eighteen years. There are many rule changes I would like to see, or at least try. But it doesn’t seem too much to ask that governing bodies try to think things through before putting the contents of their brainstorming session on national television.

Thanks for reading, if you have any comments about this post or anything else please add them below.

How Not To Market A Product

As The Hundred begins its marketing campaign for next season, it seems like a good time to talk about some incredibly basic things to consider when selling something. It seems like the ECB needs all the help it can get.

The most basic tenet of marketing, at least as far as I understand it, is to always consider your audience. This encapsulates two concepts: The audience you currently have, and the audience you want to attract.

For @TheHundred, the first demographic is very easy to define: English cricket fans. Before a ball has been bowled, or a game televised, the only people who will have any interest in an upcoming domestic cricket competition’s Twitter account are obviously people who already like the sport. They almost certainly follow the England cricket team, and are more likely than not to be familiar with county cricket too. They might be men or women, young or old, rich or poor, but they all have that in common.

Knowing that, the obvious approach would be to use @TheHundred Twitter account to promote the cricketers involved in the competition. “You like this player? You can see him next summer in The Hundred.” The people following the account will already know them, and you might persuade some of those followers who were on the fence about the whole thing to give it the benefit of the doubt. It’s not sexy, it won’t win you an award for innovative marketing, but it works.

One incredibly odd choice for The Hundred is when its tweets and posts give every impression of being dismissive or downright hostile towards county cricket and its fans. I struggle to think of any example where a company has attacked or insulted its own customers whilst promoting a new product. For example: Coca Cola owns both ‘Coke’ and ‘Innocent Drinks’ (or at least 90% of it). Innocent’s Twitter account has never said, “Coke is incredibly bad for your health. Drink Innocent’s smoothies instead!” Literally no responsible company would do that, ever.

But the England And Wales Cricket Board do.

The second group, the Twitter account’s presumed target audience, is the more interesting aspect of The Hundred’s marketing efforts so far. It has been stated repeatedly by its proponents that The Hundred is designed to reach people who might be discouraged by their impression of the T20 Blast as a competition for ‘lads’. To quote Simon Hughes: “A lot of people feeling the Blast is not a game for them because it’s largely middle class and largely white, and particularly a kind of beer-fest. […] It has become a piss-up, actually.

If you look at who responded to The Hundred’s Twitter relaunch positively, and there wasn’t that many, a clear pattern emerges: They are all youngish men aged roughly 25-40. No women, no British Asians, no kids. Just blokes who I would guess like a drink and some ‘bantz’. If The Hundred’s aim was to draw in a new diverse audience for English cricket, they appear to be failing badly.

This is not a surprise to me, although I suspect the same could not be said for many at the ECB. My impression is that children or even the under-25s rarely use Twitter. Instagram, TikTok and Twitch all seem to have a younger user base, and so might be better platforms for attracting schoolkids or young adults to cricket. I would hesitate to even speculate on the best way to draw British Asians into English domestic cricket, but it’s not immediately obvious that the ECB have tried anything beyond creating a franchise-style competition vaguely reminiscent of the IPL/PSL/BPL.

The worse misstep in the ECB’s marketing approach regards women. The tone of The Hundred’s Twitter output could be charitably described as ‘laddish’. The thing to remember about this kind of the behaviour is that it is generally how men act when in the company of other men. Women tend not to participate in it, nor find it appealing. This might be why the vast majority of internet trolls appear to be male. If you were promoting a new competition which proclaimed (falsely, in my opinion) to be based on the principle of gender equality, with both the men’s and women’s competitions inextricably linked, why would you choose to project such an obnoxious and exclusively male personality on social media?

The problem the ECB face is that this is not an isolated problem with regards to their promoting cricket outside of their core white male demographic. If you remember last year’s launch of The Hundred’s website, the stock photo used prominently on the front page was literally the top Google result for “male audience”. When Andrew Strauss first announced The Hundred on Radio Five Live, he implied that the reason more women weren’t cricket fans was because they weren’t able to understand the game. There are two things which these three events have in common. The first is that they all demonstrate a chronic inability to consider the ECB’s output from the perspective of a female audience, which leaves them struggling to connect with roughly half of the UK population. The second (and more damning) commonality is that each of them would have been thoroughly prepared over several months. None of them could be excused as mistakes made in haste. Every detail will have been pored over by virtually the entire PR/marketing/social media arm of the ECB, not to mention a few very well-paid executives, and no one appeared to notice any issues.

Being ‘Outside Cricket’, I must admit to having almost no knowledge of the ECB’s inner workings. That said, I would be utterly unsurprised if I were to discover that the people involved in these debacles were almost exclusively white men aged thirty and above. Particularly when it comes to the senior roles where decisions are made. Whilst perhaps not essential, having a diverse staff must surely help when it comes to attracting a diverse audience. Otherwise you risk seeming out of touch, patronising, and frankly a bit of a joke.

Thanks for reading. If you have any comments about this, or anything else which came up during our extended break, please post them below.

The Economy Drive: Is the ECB channelling Yes Minister?

News broke today that the ECB are planning on cutting 62 jobs in the wake of the Covid shutdown. This is far from surprising, the scale of revenue loss for all sports forced to play behind closed doors has been catastrophic, and in cricket’s case exacerbated by coming into force just as the season was about to get under way. Televised Test matches and ODIs will have mitigated some of the financial distress, but as with businesses up and down the country and across the world, revenue falls equates to needing to cut costs, and staffing is invariably one of those to be impacted.

Yet the ECB statement raises as many questions as it answers, both in terms of where the reductions will come and how the cost cutting will take place. There is the confirmation that their plans including the Hundred will continue to go ahead by stating that they intend to deliver on their Inspiring Generations strategy, which is no surprise at all, but is finally in black and white. Secondly, they detail that their staffing budget will reduce by 20% at the same time as talking about the 62 positions. According to Statista the ECB employ 379 staff, making the 62 to go around 16% of the total. Yet it seems unlikely that the number of contracted players or umpires will be reduced, or not by any meaningful level, and thus the 62 is more likely to come from development, coaching, administration, support and commercial.

That would also fit precisely, exactly, perfectly with the 20% reduction in budget, which may or may not be a coincidence. It is to be hoped very much that it is a coincidence, because otherwise it would imply no wage cuts at all for those at the top of the organisation. It is certainly true that they took reductions in salary during lockdown, but according to George Dobell this is currently only the case until October. There are some issues to be raised if that is true, particularly highlighted in the ECB release which states “We have now shared with colleagues our Board-approved proposals, which will generate significant savings”. What the ECB will do in future is an open question, but if Dobell is correct in his reporting, it is to state that during these Board meetings to approve the positional cuts, the level of executive pay cannot have been discussed as an agenda item, except at most to confirm the current level of remuneration.

This is highly surprising, particularly given Harrison’s warning that 2021 could well be every bit as bad financially as 2020, indicating the potential for a further £100m loss. To not factor in executive pay beyond October is simply extraordinary, and very hard to comprehend were it to be an oversight in the press release.

It remains entirely possible this is not the case, and that the reporting is incorrect. But at the very least questions need to be asked about this, for from a cursory reading both of the press statement and the Cricinfo article, it appears that as things stand executive pay, including Tom Harrison on his £720,000 a year may well be being reinstated. During the lockdown period all ECB staff took pay cuts of between 10 and 25%, a further implication with this 20% reduction in headcount AND a 20% reduction in budget that pay for the others is returning to normal. Again, there’s the possibility that the budget cuts are on top of those already undertaken in salaries, but it would be extremely unusual not to mention that if it were the case.

Finally, if redundancy payments are included in this new budget, then that would be a different consideration, but if they are separated out elsewhere in the accounts, as severance payments very often are, then those staff under threat would have grounds for asking some fairly major questions. It is to be hoped that the journalists do just that.

England vs. Pakistan – 3rd Test, Day 1 – Scores And Bores

Today was an exceptional day of cricket. An amazing batting performance from Zak Crawley left England very much in the ascendancy after the end of the first day. Rather frustratingly, I missed a large portion of it because I was busy transcribing Colin Graves’ interview on Sky, a long and boring process which took me over two hours to complete.

The day had a mixed start for England, with Rory Burns being squared up by Shaheen Shah Afridi and edging to the slips. This has not been a good series so far for the England opener, who currently has a series average of 5.00. In particular, the left-arm pace of Afridi has taken his wicket three times. That said, I wouldn’t be overly concerned by his form at this moment in time. His average against the West Indies just a few weeks ago was 46.80, and few teams have a high-quality left-handed pace bowler if that is a weakness of his.

Dom Sibley and Zak Crawley saw off the very good Pakistani pace attack with the new  ball, which brought in legspinner Yasir Shah. It had been noted after the first Test against Pakistan that Dom Sibley had the low strike rate against spin bowling of 36.61. What was not mentioned was that his average against spinners in Test cricket was 40.00. His scoring rate was raised during the game in commentary, and afterwards during interviews. During a press conference after that game, Sibley vowed to be “a bit more proactive” against spin. In the two games since that interview, his strike rate against spin has soared to 62.07, whilst his average against spin in those two games is 18.00. Today he was dismissed after being judged LBW after skipping down the pitch to try and hit Yasir Shah out of the ground.

There are two aspects of this that infuriate me. Firstly, since when does run rate matter in Tests? Whilst obviously it might be considered better to score more quickly than not, as it reduces the chances of a draw, I’d much rather have a slow batsmen averaging 40 than a quick one averaging 30. It seems notable that a large portion of those espousing its importance in Tests are those who seem to prefer T20 cricket.

My second, more important issue with this pressure on Sibley to score more quickly is that it seems a wholly predictable result that it will get in his head and lower his average. We saw it with Trott, and Compton, and Ballance. People take their scoring for granted, tell them to accelerate once they’re ‘in’, and it completely screws them up. I want Sibley to be opening for England in five years’ time with a Test average over 40. I think the best way to do that is to leave alone to score at his own pace. England have plenty of batsmen who can score quickly, so they can afford for one or two to take their time. Sibley genuinely seems to me like the real deal, and I don’t want him crashing out of the side prematurely.

Joe Root fell soon after Lunch, edging an unplayable delivery from Naseem Shah which moved sharply off the pitch before catching the edge. With one innings to go, Joe Root has a batting average this summer of 37.33. He hasn’t averaged over 40 in a home summer since 2017. Whilst he is entirely blameless for today’s dismissal, I do think that he could have possibly kept it out in his prime. The same frustrating way that Steve Smith or Virat Kohli just manage to keep an absolute jaffa from dismissing them. I think the time of considering Root one of the ‘Fab Four’ world batsmen, or of worrying that his conversion of fifties was too low, has long since passed.

Pope was clean bowled by Yasir Shah, which left England on 127/4 with Zak Crawley and Jos Buttler at the crease. These are two batsmen who I genuinely don’t rate particularly highly, and so I feared the worst. Zak Crawley’s first-class average is a mere 30.82, whilst Jos Buttler has an average of 32.31 after 46 Test matches with just the solitary century. To my pleasant surprise, they both delivered tremendous performances which took the game completely away from Pakistan and both remain not out overnight.

Crawley’s innings was truly remarkable. Rarely flustered or giving chances, he was scoring at almost 4 runs per over against what is an impressive Pakistani bowling attack. He finished the day on 171 not out, which is also his highest first-class score. He missed two Tests this summer in order to make room for the injured Ben Stokes playing as a specialist batsman. After today, I wouldn’t think that he will be considered England’s most expendable batsman.

There were two notable interviews broadcast today on Sky. Before play, ICC match umpire, Stuart’s dad and former Rebel tourist Chris Broad had a rare interview. Most of it was devoted to the changes in playing conditions for this Test regarding bad light. Essentially, umpires now have the option to start the day half an hour earlier rather than adding the time on at 6.30pm when light is likely to be at its worst. But, after that topic was well covered, the talk drifted to over rates:

Nasser Hussain: In the last five years in England, the over rate has dropped to 13.4 overs. In the last year, it is 12.1 overs when they should be bowling at 15. And yet only two captains have been fined in England by the ICC. Are the over rates at the moment acceptable?

Chris Broad: You talk about this country, you look at the number of crowds, the number of people who come and want to watch Test cricket. If they start falling away, then something needs to be looked at. I feel that there has been some exciting cricket in this series. If there were crowds in here, they would appreciate the fact that there has been some exciting cricket. There have been results in almost every Test match, and I think they’ve had value for money. It’s something that, if you look at stats, they can actually tell a different story. Tell perhaps an unreal story, and the entertainment value of the game of cricket. I think this series, as far as entertainment has been concerned, has been fantastic.

I think one of the most basic things I believe is that you don’t get to choose which laws you follow, or enforce. Unless you’re rich, obviously [/satire]. It is what infuriates me most about slow over rates. I would find it immensely entertaining for Jofra Archer to bowl from 4 yards in front of the bowling crease, if I wasn’t batting, but if he goes a millimetre beyond the bowling crease it’s called a no ball. I think many people just want to watch certain batsmen bat, Stuart Broad for example. But the ICC umpires won’t let him reset the stumps after being bowled while telling the bowler, “They came to see me bat, not you bowl.” Not even his dad.

I also disagree with the contention that enforcing over rates would make the cricket less entertaining. I can’t say for sure that it wouldn’t though, because I can’t recall at any point where it has been enforced. Teams are generally willing to accept the small fines or points penalties that are given and, as Nasser rightly points out, even these minor punishments are rarely used.

The second, more extensive interview of the day came during the Lunch break, with Ian “Wardy” Ward and Nasser Hussain ‘grilled’ outgoing ECB chairman Colin Graves. For your enjoyment, here is the whole goddamn thing:

Wardy: How’s the five years been?

Graves: It’s been challenging, but I’ve enjoyed every minute of it to be honest Ian. And when you look at all those highlights, we’ve come a long way in five years both on and off the field. From a board perspective, we’ve now got an independent board which I think is one of the best things English cricket has ever done. It’s been enjoyable.

Wardy really set the tone for the questions here. It couldn’t be a softer delivery if it was a 79-over old Kookaburra being bowled by Jack Shantry.

Wardy: What’s been your biggest challenge?

Graves: I think the biggest challenge certainly was getting The Hundred off the ground. We had all the pushback initially on that. I think people are starting to see the advantages of it now. So that was really challenging, but I still think it is the right thing to be doing and it will be a valuable asset to the ECB going forward. Both from a profit perspective and from a playing point of view as well.

Obviously many of us are dubious about the possible profit The Hundred might generate. I am curious what Graves meant by a “playing point of view” though. Does he believe that a new format will helps English players in the T20 and 50-over games? The English 40-over competition was removed in 2013 to bring it into line with the international 50-over standard, because it was felt that the slightly shorter length didn’t help develop international cricketers. Has something changed since then?

Wardy: Why so much pushback, do you think?

Graves: I think people, certainly in cricket, don’t like change. I think we’ve been set with a number of competitions over the years that everybody seemed happy with and they looked at another competition: “Do we need another competition?” I don’t think they realise we’re trying to attract this new audience, women, children and families, which we’ve never really had coming to cricket. So that was a big message to get across. When we took it to the vote, to the counties, that went through 38-3 so it was fairly unanimous when it came down to it. And it’s just a change, to be honest with you.

Somewhere, there is a PR person from the ECB facepalming so hard they might have broken their nose. Since the disastrous launch by Andrew Strauss two years ago, in which he essentially said that existing cricket fans don’t matter because The Hundred was for ‘mums and kids’, the ECB have toned down that message with every subsequent appearance. At this point, they are saying to people who attend T20 Blast games that is basically the same, except with better players. This is good marketing. You can’t persuade people who don’t know about cricket to attend cricket games. It is impossible. Whilst those now-legendary ‘mums and kids’ or ‘non-cricket fans’ might see The Hundred on the BBC and decide to attend in future years, the only possible live audience in the first season is the exact same people who already attend T20 Blast games.

If Colin Graves is going to keep turning up on TV and radio telling those existing fans that The Hundred isn’t for them but for families instead, they might not buy tickets and turn up. And the ECB might have to deal with empty seats dominating televised cricket for the second season in a row.

As for English cricket fans not liking change, that’s fair enough. They don’t. But I would say that this is mainly because there is so much of it. Here are just some of the changes to county cricket in the past 20-ish years.

2000: The first Championship divided into two divisions, with a reduction of one game per season.

2003: The 50-over Benson & Hedges Cup is replaced by the T20 Cup

2006: The Sunday League went from 45 to 40 overs per innings.

2010: The 50-over Friends Provident Trophy and Natwest Pro40 are replaced by the 40-over Clydesdale Bank 40.

2014: Points for a draw in the County Championship increased to 5. The 50-over One Day Cup replaces the 40-over Yorkshire Bank 40.

2017: Championship Division One reduced to 8 teams, with both divisions reduced to 14 games per season.

2020: County Championship to change to 10 teams in Division 1, , T20 Blast moved to May, the One Day Cup played during The Hundred, and a new 100-ball competition with new drafted teams.

In other words, every three or four years there is a major change in English domestic cricket. I’ve almost certainly missed out a lot of things from this list. At  some point the ECB has to just leave county cricket alone for a period, a decade or so, to really see what is and isn’t working in the long term.

Hussain: You said there “Fully behind it. People are starting to see the advantages of it.” What do you mean by that?

Graves: I think they’re starting to see that the reasons why we’re putting it together is because of this new audience. I think they’re starting to see the  excitement of a new competition. I think they’re starting to see as well we’re attracting a new broadcaster to it as well as yourselves. You’ve covered cricket brilliantly over the last years, it’s tremendous what you’ve done. And I think they’re starting to see all that thing coming  together. Children really getting excited in The Hundred. And I know even some of the countries abroad, India in particular, are looking at The Hundred. They’ve been talking to me about it for the last year on a regular basis. So around the world it’s created a lot of excitement. I’m just waiting to see what happens.

Who are these people that are seeing the advantages of it?

Besides that, I find the idea that the BCCI would pay the ECB to in order to play The Hundred as pretty laughable. They could enforce over rates in the IPL to bring the game running times under control, or choose a different standard like T10. I suspect what has happened is that the chairmen of other boards have found that a very easy way of buttering up Graves before asking him for a favour is to praise and declare an interest in The Hundred.

Wardy: The new broadcast deal is worth £1.2bn. How much of that, can you explain to people, is down to fact that The Hundred is included in that broadcast deal?

Graves: The £1.2bn was the whole broadcasting deal that we got for five years. That brought a fairly large amount of money for that new competition. And that was somewhere approaching £170m for the first five years from the broadcasters. But it wasn’t only that. It brought another broadcaster to the table who have never been interested in it before. And certainly to get back on terrestrial television, at that level, is certainly going to help. And it’s going to help expose cricket even more, which is what we want.

For those of you who have difficulty with maths, that means that over a billion pounds, over £200m per year, is dedicated to the pre-existing international and county games. Being from the horse’s mouth, this should hopefully put to bed the idea that The Hundred was responsible for the massive increase in the TV rights revenue starting this year.

Wardy: Such a shame that, obviously we can’t do it with Covid, that it hasn’t got off the ground yet.

Graves: Well that was a big disappointment to me. My last year as chairman, and I was going to see it take off, hopefully, and it’s not happened. But that was the right decision. There was no point doing it this year, so to postpone it for a year was absolutely spot on.

I disagree. I think it should have gone ahead. Partly because it would have allowed the ECB to keep more of this year’s TV deal rather than paying Sky back, at a time when English cricket needs every penny. More importantly, playing The Hundred could have allowed 18 extra live games of cricket on the BBC at a time when more people than ever will be stuck in front of the TV rather than meeting at the pub or going on holiday. It was as close to a captive audience as the ECB could have hoped for.

Wardy: Fully independent executive board. When you took over the chairmanship, was that one thing that was a must for you to change?

Graves: It needed changing. One thing which I didn’t expect is we would change it so quick and we got that through in two years. When I took over the ECB board, it had fourteen people on the board. It had four county members, two recreational members and the MCC. So 50% of the board were stakeholders, which was never easy to manage, and you had a conflict of interest and everything that went with it. Now we’ve got an independent board, it’s an entirely different ball game.

I don’t think a board, particularly one for a sports governing body like the ECB, should be easy for its chairman to manage. The ECB is responsible for so many different aspects of the game. Men’s professional cricket, women’s cricket, recreational cricket and so on. Every aspect of that should be represented on the board, so that none is forgotten.

I am particularly uneasy about the way that Colin Graves was also responsible for choosing those new board members as chairman of the ECB’s nomination committee until December 2019. At the very least, it raises questions about the independence of those ‘independent’ board members

Wardy: If you have a list of things you wanted to get through when you first started, you sat down at your desk and wrote A, B, C, and D, and if you had four or five points, how many have you ticked off?

Graves: I did have a list, and I think there’s only a couple left and to be honest I’m amazed how much we’ve done in five years. One of the biggest reasons is because we changed the executive in the first year when I took over as chairman. We’ve now got a fantastic executive led by Tom Harrison. But all the way through the organisation now, we’ve brought young people in, professional people in, people from outside the game. So we’ve brought people in from big companies like Heineken with a strong commercial background. And that new executive has helped to drive the game. Andrew Strauss was brilliant. When we brought Strauss in to be head of cricket, and Straussy fit into that team really well. And that whole team have helped change  very quickly.

Well, I would certainly agree that Andrew Strauss fit into the ECB very well. I do not mean that as a compliment though.

Wardy: The advancement of the women’s game. How pleased are you with that? We had that wonderful day at Lord’s when they  won the World Cup. That was the pinnacle, obviously, but in general how do you think that’s gone?

Graves: When you look at five years. I remember the first board meeting that I chaired Clare Connor came and presented to the board about a new competition that she wanted to put together for the women’s game, and we ticked that box that day. And when you look at where women’s cricket has come in the the past five years, it’s phenomenal. It’s moved very quickly. It’s moved very fast professionally. And it needed to. And I think there’s still a long way to go. The ECB need to keep investing in that, women’s and girls’, because it’s a big part of growth in cricket.

Here, I have to give some credit to Graves and the ECB. In terms of investing in women’s cricket, they are probably the second best in the world. It is a long way below the commitment of Cricket Australia, and I don’t think the current structure (with 8 semi-professional development teams) is sustainable or desirable, but it’s still better than virtually everyone else.

Wardy: Any regrets? Some of the things you’ve said?

Graves: Yeah. I’ve said one of two things that afterwards I’ve kicked myself and said “Why did I say that?” People always  say about me, “Mediocre West Indies team”, and all the rest of it. And the mediocre Blast. Those words were taken slightly out of context, but it was meant on the basis of what I thought at the time. But I’ll put my hand up and say it’s fine. I could have said it better.

So it was both out of context and what he thought at the time.

Hussain: At the highest level it’s been a successful tenure. Men’s, women’s, everything about the main England team. What about lower down? What about grass roots? What about participation? What about the structure, the liaising with the counties? How do you feel you’ve done further down?

Graves: When I look back at the whole game, as I call it. When I took over the board, I can tell you, the recreational game was never really talked about. It was a little bit on the agenda that took five-ten minutes and that was it. Coming from the recreational background, which is what I did. I was a recreational player, I was chairman of a recreational club. I’m passionate about recreational cricket because that is to me the grass roots of the future. So I made sure that we invested in recreational cricket properly, supported it with a pathway, and all the other things that we’ve done. And to me, it’s essential. And the one thing the game I believe, if I leave a message when I go, is “Make sure the investment in the game is right across the game.” That’s grass roots, girls’, women’s, boys’, schools’, everything. That is what we need to grow the game.

I would first dispute the premise of the question. Whilst the 2017 Women’s World Cup win was fantastic, and iconic, since then their star is shining a little less brightly. They lost the Ashes series at home last year, whilst they failed to reach the final of the Women’s T20 World Cup after losing a crucial group game to South Africa. On the men’s side, only the ODI side is dominant. The Test side is ranked 4th in the ICC rankings, below India, Australia and New Zealand. That is an improvement from when Graves was first appointed, to be fair.

As for recreational cricket, what investment has it seen from the ECB? Genuinely. I am stumped on that one. I guess All Stars cricket could be making a loss for the ECB, despite the them taking 87.5% of the fees for each child. The websites, scoring apps, etc. available for clubs seem a total mess from my admittedly outside perspective. If there is money coming from the ECB, where has it ended up?

Wardy: That is going to be the biggest challenge for Ian Watmore, who takes over on the first of September. You want to fund all these things and, in these Covid times, money is not great.

Graves: The big challenge that Ian and the board have got. Fortunately we have the new broadcasting deal, which this year is the first year of it so we’ve got four years left of the broadcasting deal. So yes, they’re going to have to cut back, but they’ll need to cut back right across, not just parts of it, because they still need to invest in all those other parts. I think by prudently looking at it, selectively looking at areas, they can still do the investment right across the game.

Wardy: 20% decrease in budgets, I’ve been reading around the place. In a bizarre sort of way, is it a good time to reset and reflect at some of the expenditure and where you could look at reducing that?

Graves: My last call with the county chairmen was last week, and the last message I gave to all the county chairmen was “What you need to do now with the ECB is to sit down and collectively talk and discuss about how you can remodel what we’ve got. Because it’s a time to do that. I think, if they do that properly, I think the game can grow even faster than what we’ve done.

I’m sure the 6 counties who were thinking about getting rid of first-class cricket to save money had some words for the outgoing chairman. I think the more important question Colin Graves’ answer begs is: Has the game grown? Are more people watching cricket now than five years ago? Are more people playing cricket than five years ago? Because (call me cynical) I think if either of those things were true, the ECB would be putting that out in press releases, tweets and interviews at every possible opportunity.

Wardy: How impressed have you been with the way the ECB have managed to get these games up in these strange times, and how thankful are you to the boards of West Indies, Pakistan, Irish cricket and indeed Australia, who arrive on Sunday?

Graves: When the whole Covid thing started, I must admit, we all sat there at the end of telephones and discussions those days, and we all thought the world was coming to an end. But it comes back to the executive, Tom Harrison and his team, and our board. We sat down and looked at what we could do and asked if we could get behind closed doors cricket running. It was a challenge. It was a massive challenge, because nobody had ever done it before. Fortunately we had a guy like Steve Elworthy, who could pull all that together for us and he did a fantastic job. But the determination of the executive and the board. And I think it’s the relationship we’ve got with countries like West India [sic], Pakistan, Australia and Ireland, around the world, that they have come to play in these environments. And it’s been challenging for everybody, it’s been challenging for you as broadcasters but, at the end of the day, we’ve got live international cricket up and running. Which is brilliant, from everybody’s point of view. I was looking at the broadcast and viewing figures yesterday, right across the piece with The Review, the highlights and everything else. Those figures are tremendous. Absolutely tremendous. To me, it shows that cricket is in the right place that, when we do start getting crowds back in, we’re in a superb place to take it even further forward.

Yep, this has been impressive. Fair play. Steve Elworthy was in charge of the 2019 World Cup, which also went well. A possible candidate for the chief executive job if Tom Harrison moves on?

Wardy: On a broader world scale, ECB, Cricket Australia have got lucrative broadcast deals. The likes of West Indies, Pakistan do not. Would you like to see the monetary playing field somehow levelled out so you don’t really get into the situation we’re having now with the haves and the have nots? Particularly if we’re looking to proect Test cricket.

Graves: I think there’s a way to do that. I sit on the ICC board, and have done for the last four years, and I think ICC could look at the way they share the money out from their pots. Because, I’m not being unkind, the ECB, the BCCI, Cricket Australia are not reliant on the ICC pot, They’re reliant on their own pot. And I think ICC could recut that pot in a different way with all those countries to make sure they are sustainable. Because we need all the countries playing if we’re going forward. Everyone.

Wardy: Fancy the ICC job?

Graves: That’s not up to me. The way the election goes, you have to be nominated. So, if I don’t get nominated then I’ll be nowhere near it anyway. When the nominations happen, all I said to everybody, I’ll look at it and see where  I am.

And there’s Colin Graves’ pitch for the top job in world cricket. You would think that sharing the ICC revenue more equitably would be very popular with nine of the twelve voting ICC members, so it seems a smart strategy. Those boards might want to examine his promises to the counties that he made in order to recieve the ECB chairmanship. They might also note how many of those counties are now in such a bad position after five years of Graves’ leadership that they are considering abandoning first-class cricket altogether.

Wardy: Have you enjoyed it?

Graves: I’ve enjoyed every minute of it, and I’ll miss it. I’ve enjoyed working with everybody, people like you and the executive, the counties, everybody. It’s been a fantastic job. And if somebody said to me twenty years ago that I’d be chairman of the ECB, I’d have said don’t talk stupid because it’ll never happen. But it did, and the rest is history.

Well at least he’s enjoyed himself.

Apologies for the late post. It’s almost 5,000 words, including the interviews, and it just took a lot longer to write than normal.

As always, please comment on the post, the game, or anything else below.

Another Restructuring Of County Cricket?

There were 10 overs played today in Southampton, as the game drags itself toward what is now a totally inevitable rain-soaked draw. Elsewhere, in what might have a much greater impact on those of you who have an interest in county cricket, there were reports of a potential huge shake up of the domestic game being considered by the ECB and the counties.

This may seem familiar, because there’s usually a restructuring every two or three years. The number of games in a competition, the formats, the time of year it happens in, the groups teams play in. Barely a year goes by without some major change to the domestic structure which we are all told will be a panacea to English cricket and fix everything. And it never does.

If there is one unusual aspect to these proposals, it’s that it doesn’t even give the new calendar which was due to begin this year a chance to fail. A ten-team Division One in the Championship, the T20 Blast shunted back to June and the 50-over competition being played during The Hundred were all innovations which were going to occur in 2020.

The proposals as Tim Wigmore lists in a (paywalled) article on the Telegraph website are:

  • Making the County Championship structure more like that of the Bob Willis Trophy, which has the teams divided into regions with playoffs to determine the overall winner.
  • Creating a 32-team 50-over competition, including the National (formerly minor) counties and possibly representatives from Ireland, Scotland and the Netherlands.
  • A reduction in the number, duration and cost of contracts for professional county cricketers.
  • Potentially allowing counties to abandon the County Championship whilst still playing white ball cricket.

These are, as it typical for the ECB, absolute bullshit. So I will go through them one-by-one and explain why.

A Regionalised County Championship

The Bob Willis Trophy has been seen by many as a huge success, and so why shouldn’t the ECB extend it so that it’s played every season? You’re guaranteed to see every local derby every year, any team has the potential to win the trophy rather than possibly having to negotiate promotion the year before, and costs for the teams can be reduced with less travel and hotel expenses required.

For those of you with long memories (a nice way of saying geriatrics), the first two already existed before 2000. The County Championship used to comprise of every county playing each other once a year. Every year had a Roses and London derby, and every team began the season on an equal footing. Not coincidentally, the England Test team was terrible for a lot of that period as well. It was determined that the large number of one-sided games featuring poor teams harmed the development of potential England Test cricketers, and the creation of a two-division structure would mean that the best players were exposed to a more consistent and higher level of competition.

This theory has certainly been borne out by England’s Test performance since these changes came in. In the twenty years before it happened, England won 39% of the Tests they played. Since 2001, they have won 63% of the time. There are undoubtedly other factors, central contracts were introduced at the same time for example, but I think it’s fair to say that the introduction of a two-tier league has done its job. Returning to the best teams playing the worst, just because they’re nearby, risks England also returning to the quality of Test cricketer they developed during the 80s and 90s. No one wants that.

Except Australians, I guess.

More generally, I would hesitate to take what has happened with the Bob Willis Trophy this year as proof that it would be a success in 2021. These are unusual times, and there is both a ton of goodwill and a hunger from most English cricket fans for any cricket game happening anywhere at the moment. I watched the European T10 competitions on Freesports in June for example, which isn’t something I would normally have done. There are also a lot of people who are currently working from home, or not going to work at all, who have the opportunity to watch county cricket streams now but won’t be able to next year. It may be worth mentioning that the improved multi-camera video streams and scheduling games on weekends, which I think are also significant factors in the success counties have seen in terms of viewers, could happen next year regardless of the competition format.

A New 32-Team 50-Over Competition

I can’t say that I have a strong opinion about a competition including amateur and foreign teams. Either the non-major county sides are cannon fodder for the professionals, which would be incredibly boring, or they are competitive, which would be a damning indictment of the quality of player county cricket produces. Neither seems a great outcome to me.

The more interesting aspect of it to me is the contradiction at the core of the ECB’s proposals: That they wish to reduce the overall number of professional English cricketers whilst also demanding that counties play a competition in a window where they lose a minimum of 96 squad members to The Hundred. Sussex had eleven players picked in The Hundred draft last year, which means that they will need a minimum of 25 white ball players in their first team squad next season in order to field a side.

You can have two competitions running simultaneously featuring 26 professional teams (8 in The Hundred plus 18 major counties), or you can cut the number of professional cricketers. You can’t do both.

Reducing The Number, Duration And Cost Of Player Contracts

I honestly can’t see many of the ECB’s suggestions in this area taking place. I am no fan of the players’ union, and they seem to regularly fail their members in several ways, but when it comes to ensuring the players are paid well they are very effective. Whilst there will no doubt be some changes to the agreement between the PCA and ECB to reflect the new circumstances since it was agreed in 2019, perhaps even a significant reduction of wages in line with the money English cricket has lost this year, the more extensive reforms the ECB envisages simply won’t be allowed to happen.

In that regard, the counties could learn a lesson or two from the PCA. The players’ union gets results because they present a single, united front to their employers (the ECB and the counties). The counties, who it bears saying have the power to dismiss the ECB chairman at any time and replace them with someone more amenable, somehow manage to take their unique position of strength in English cricket and throw it away by fighting amongst each other for scraps. Every damn time. It’s incredible.

Allowing Counties To Abandon First-Class Cricket

There are two significant obstacles to this ever happening: Most major counties are beholden to their members, who predominantly favour the County Championship, and it would seem impossible for the ECB to please both potential groups of counties. I would presume that county boards would only consider the option if it left them richer in the long run, with reduced playing staff numbers and less costs in hosting games, but that would ultimately depend on the ECB still giving those white ball counties a significant payment as they do now. Why would the counties who would never even countenance the ECB’s offer allow their rivals the chance to make more money by doing less? Why would counties who would consider the option support it if their yearly ECB stipend was cut?

As an aside, it baffles me how docile the members of the major counties are. Not unlike the counties within the ECB, county members typically have to power to remove their chairmen if they feel they aren’t being well-represented. Given the fury which the introduction of The Hundred received, and the devastation it is wreaking on county cricket, I am amazed that not a single person who voted for it has been forced out. If a  county chairman publicly contemplated leaving the County Championship, I’m not altogether sure that their members would be able to organise an effective opposition in time to stop it.

So, in conclusion, the ECB’s plans for the future of county cricket seem to be unworkable, ineffective, or directly harmful to English cricket.

I guess, in these uncertain times, it’s kind of nice to see that some things haven’t changed.

Any comments about county cricket, the Test which isn’t being played right now, or anything else are welcome below.

Why The Hundred Must Be The ECB’s Priority This Season

No one could confuse me for being an advocate for The Hundred, nor a fan of either its concept or execution by the ECB. I have written posts here about its lack of simplicity, its patronising marketing towards women, its sycophantic press coverage, the ‘research’ which allegedly led to its creation, the ECB’s own justifications for its creation, the dumb team names, and the huge gender inequality inherent in the new competition. I have even written a Dr. Seuss parody about it. Last but by no means least, I have written a post with a hundred reasons why I think it’s a bad idea (Spoiler alert: I am also 82% through writing a second post with a hundred more reasons, although many of these may have become redundant based on current events). All told, I’ve written well over 25,000 words here on the subject. None of them complimentary.

Which is why it may surprise some of you to discover that I genuinely think The Hundred must be the ECB’s first priority when (or if) domestic cricket returns this year.

I’m no more a fan of it now than I have been before. Its a bad idea, made worse by the people running it. The rationale for it is flawed, and it risks alienating cricket’s loyal customers in order to attract new people. And I don’t even like any of the crisps. But none of that matters now. In light of cricket being essentially closed at the start of the season, there are two basic reasons why I think it should be the first domestic competition to return.

The first reason is that the competition format is literally made for television, which is important because it seems possible that people won’t be able to attend games in the near future. The main reason counties want T20 Blast games is their profitability, but a large portion of that money comes from attracting fans to the grounds. If large gatherings are banned (and the average T20 Blast crowd last year was over 7,000), then I think it might quickly become expensive for the counties.

The Blast’s format is basically designed to have as many games in as short as a period as possible in order to maximise attendance, with 126 group games played over 44 days. Sky Sports Cricket can typically only show 2 matches per day, and that includes the international cricket which will be almost certainly be happening in the same window. Without serious changes, such as a dramatic reduction in the number of games coupled with an increase in the competition’s duration, it seems likely that county cricket fans would only be able to watch around a third of the competition at all.

The Hundred, on the other hand, has 32 group games scheduled over 28 days. Ideal for Sky to fit around a Test series (which most of us will hopefully be watching), as was the original plan for this year anyway. If the women’s games were all made double-headers with the men’s, as the rationale that women’s cricket wouldn’t attract large enough attendances to be sustainable seems pointless if there are literally no fans present anyway, Sky might even be able to show all of them too. And that’s before we consider the BBC, who have the rights to show 10 men’s games and 8 from the women’s competition. With no Wimbledon, Olympics or European Championships this year, The Hundred might be the most high-profilelive sports they have this summer.

It may be possible that the English cricket season starts early enough to play both the T20 Blast and The Hundred, but even in that situation I would have The Hundred go first. The later the Blast is scheduled, in my mind, the more chance there is that people will be allowed to go to the grounds.

The second, and perhaps more important reason, is money. It’s been that the ECB is concerned that “Sky Sports will withhold part of this year’s £220million television contract if [The Hundred] is postponed“. If people can’t attend the games, then that is already a huge amount of money lost from English cricket in terms of gate receipts and beer snake ammunition. Other revenue, such as sponsorships, might also be affected. This is not a time when we can afford to be picky about where the money to fund English cricket is coming from, or what it is paying for.

This crisis could hardly have come at a worse time financially for English cricket. The £220m Sky TV deal meant that everyone blew through their 2019 reserves with the secure knowledge that a huge pay cheque was waiting for them this season. The ECB’s funds got to such a low point that they couldn’t even afford to pay their white ball international contracts for four months. The players received generous pay rises going in to this season, as (I would guess) did the coaches and many other staff behind the scenes at the counties and ECB. This means that English cricket is now more expensive to run than ever before, and needs as much money as possible to continue as it is now.

That £220m wasn’t a gift from Sky, but a payment for the ECB and counties providing cricket games for them to air. Specifically international cricket, the T20 Blast and The Hundred. If the ECB fails to deliver all of those competitions, then Sky would presumably be well within their rights to withold their next payment. They might even be be able cancel the contract altogether, and that could be a real disaster. With Sky Sports and BT both having lost subscribers during this sporting hiatus, it seems very unlikely that the TV rights for English cricket from 2021 would be worth anywhere near as much to them as the current deal offers.

Will The Hundred be any good? With few overseas players and likely no crowds, I wouldn’t have thought so. And, like I wrote at the start, I can think of plenty of reasons why it was going to suck even before all this happened. That said, people might be sufficiently starved of live sport by the point it starts not to care about such things.

In summary: I think the ECB should prioritise The Hundred, and it should be the first domestic competition to take place this year.

And no, this is not an April Fool.

“Makes sense doesn’t it!” – The ECB, The Hundred, And Women’s Cricket

Today, as almost ninety thousand cricket fans crammed into the MCG and millions of TV viewers around the world watched the Women’s T20 World Cup final, seems an excellent opportunity to look at the status of women’s cricket here in England. The perception seems to be that we are making good progress towards a professional and popular women’s game. And, relative to some countries, we are. But there have been numerous opportunities squandered, a multitude of promises unfulfilled, and far too many empty platitudes.

Personally, I’ve found it frustrating that England has seemed to lag behind Australia in developing women’s cricket recently. England awarded the first full time central contracts in 2014, followed by Australia in 2015. Other than that, Australia have really taken the lead in the women’s game. Cricket Australia started the Women’s Big Bash League in 2015, followed by the ECB’s Kia Super League in 2016. When Australia’s domestic competition went fully professional in 2017, I naturally waited for the ECB to follow suit soon after. And waited. And waited. And waited.

Eventually, in 2019, the ECB finally seemed to come through on the next logical step for women’s cricket when the PCA announced that 100 new professional domestic cricketers would be created in 2020. It was included in the ‘Heads Of Agreement’ which detailed exactly what pay and other considerations professional players and the PCA could expect for the duration of the new £220m per year Sky TV deal. Meanwhile, people from the ECB were saying that there would be eight full time teams, based in the same cities as The Hundred, where these new professional players would play throughout the summer.

The creation of a professional domestic structure is absolutely key for the future of women’s cricket in England. It should provide a high standard of competition, which improves the ability to develop players for international cricket and also makes the  game more entertaining for potential supporters. In the best case scenario, if you build women’s cricket up like Cricket Australia have with the Women’s Big Bash League, you can even reach a point where women’s cricket is profitable rather than something subsidised by men’s cricket. Which is, frankly, more than men’s county cricket seems to manage.

Recent developments seem to suggest that we are a long way from the ECB committing to this kind of growth. First, the ECB reduced the number of new full time contracts from 100 to 40. Now, around 5 weeks before the English cricket season begins, we haven’t heard a single thing about any of these new players being signed or even the teams they’re supposed to play for. I’m starting to think that the ECB may have abandoned even these modest goals.

The reduction from 100 to 40 professional crickets is incredibly important for two main reasons. Firstly, it massively restricts the opportunities for women to make a career playing cricket. Australia’s star player, Ellyse Perry, had the option of either football or cricket as a career and chose cricket because there were more opportunities and higher wages in Australia. If she was English, it seems very likely that she would have become a footballer instead. Other prospective cricketers will have left the sport because they will have had to choose their full time job over cricket, because training and playing cricket in your free time in the hopes of gaining a rare full time contract just isn’t financially realistic for many people.

The second, and perhaps more important reason, is that a reduction to 40 new full time cricketers reduces The Hundred and the new 8-team domestic competitions (if they arrive) to semi-professional status. It’s simple arithmetic. If there are 21 cricketers with England central contracts, the 40 new domestic players and 24 overseas draft picks, that equals 85 total professionals.  There are 8 teams in The Hundred with a squad of 15 each, meaning that there is a total of 120 players. So at least 35 squad members in The Hundred this year will be amateurs. Club cricketers. A far cry from the rhetoric about it being an elite competition.

The reduction also acts as a reminder to all of us (not that anyone here needs reminding) that the ECB are not to be trusted, nor should their promises be believed. In another related example, England’s women cricketers were reportedly told that their pay brackets in The Hundred would range from £50,000 to £15,000. When the final figures were announced, it was actually from £15,000 to £3,000. Quite a difference.

I almost don’t blame the ECB for constantly lying and cheating though, because everyone else seems to just let them get away with it. The press don’t seem to care enough to write about it. The counties can’t even collectively act in their own interests, so the idea that they might somehow get their act together to help women’s cricket is almost laughable. The most disappointing to me is the PCA, who are supposed to represent and  protect these women cricketers from abuse and deceit by their employers. Not for the first time, the PCA’s response appears to be silence and inaction.

But most of this isn’t new. Whilst I’ve been angry about this consistent failure by the ECB to build up women’s cricket in England, the thing which really spurred me to write my first blog post in about six weeks was a couple of smug, arrogant and incredibly misleading tweets by the new “@TheHundred” Twitter account.

 

#EachForEqual is the official theme and hashtag for this year’s International Women’s Day (which is today). It is meant to represent support for “the gender equal boardroom, a gender equal government, gender equal media coverage, gender equal workplaces, gender equal sports coverage, [and] more gender equality in health and wealth.” So let’s examine how the ECB are doing on these aspirations which they are publicly supporting.

Gender equal boardroom – 4 out of 12 on the ECB board. There’s just one woman acting as a representative for the 40 counties and the MCC who elect the chairman and approve the board, I believe.

Gender equal media coverage – The ECB are always at pains to say that the men’s and women’s competitions are inextricably linked, and that both will gain signficant exposure. In the real world, Sky are committed to showing all 34 men’s games and just 11 women’s games whilst the BBC seem likely to air only the final. To put this into context: Sky showed 12 Kia Super League games in 2019, which means that the total coverage of women’s cricket by Sky will actually decrease this year.

Gender equal sports coverage – In The Hundred, the men will play 34 games at 8 grounds. All televised, all in big cities. The women, on the other hand, will play 30 games at 20 grounds, mostly in small towns and mostly not on television (and quite possibly not even streamed or with radio commentary).

Equality in wealth – Even including the £300,000 team bonus for winning, which is the same in both competitions, the average wage in The Hundred for a woman is around £60,000 less than for a man.

In other words, they’re achieving none of it. I don’t think they’re even working towards it. It’s just a meaningless hashtag and phrase.

The huge new TV deal and The Hundred were supposed to usher in a new era for women’s cricket in England. Whilst the press release platitudes and slick social media marketing still proclaim that to be true, the reality is far different. No amount of flashy videos, hashtags or other nonsense should distract us all from the fact that the ECB is absolutely screwing up the women’s cricket. Somehow even worse than they’ve done to the men’s game.

And the most frustrating thing to me is that hardly anyone seems to care.

The Ministry of Public Enlightenment

I came across a peculiar article this week, one that wasn’t in the mainstream media and one which as far as I could see hadn’t been published on Twitter or any of the other main social media sites. It was an article on LinkedIn by Sanjay Patel, MD of The Hundred, that someone had liked (hence why it came to my attention). It’s mainly word soup as you would come to expect from a senior executive of the ECB, but some of the claims are rather interesting to say the least:

It’s been a busy few weeks for The Hundred. We’ve been introduced to the teams, the brands and the kits. And following Sunday’s fascinating The Hundred Draft, we have the final piece in the jigsaw – the players. Fans of the eight new men’s teams have been poring over the selections, while media experts have worked out who are the favourites and the outsiders. It’s great to see cricket engaging the minds of sports fans so far in advance of next summer. That is further evidence of the huge impact cricket made on the sporting consciousness of the nation this year.

Because there is one big question that needs to be asked at the end of the astonishing summer of 2019: What’s next? How do you follow England’s impossibly thrilling World Cup win? Ben Stokes’s innings of a lifetime at Headingley? The excitement of T20 finals day and the conclusion of the County Championship? No sport can afford to stand still, and there is a tremendous opportunity to raise even further cricket’s profile, which has been boosted so encouragingly this year.

More people than ever before attended professional cricket in 2019. At the heart of this statistic was the men’s World Cup and its record-breaking total for ticket sales at a global cricket event, almost 900,000. More than 1.2 million children engaged with cricket, with over 500,000 playing the game in schools. Meanwhile, 62% of clubs saw an increase in junior members, while 464,000 new followers were added to the ECB’s social media accounts. So the appetite and opportunity are there. In 2020 the ECB launches its five-year Inspiring Generations strategy. As the name suggests, the vision is to attract and excite the next generation of cricket fans as part of a push to grow the game for men, women, boys and girls in our schools and clubs.

The Hundred was conceived as a direct result of detailed and extensive discussions across cricket and sport in England and Wales. The new tournament is a central part of that drive to get more and more people watching and playing the game in the next five years. The Hundred will appeal strongly to the next generation of fans, as well as to existing lovers of the sport. It will be fast, furious and fantastic – and feature most of the best home-grown and overseas players in the world, including members of England’s men’s and women’s World Cup-winning sides. The Hundred also sees live cricket return to free-to-air TV for the first time in 15 years as the BBC screens matches from both the men’s and women’s competitions, alongside prolific support from Sky.

Cricket has always been a sport of innovation. In recent decades we have seen the emergence and acceptance of one-day internationals, coloured uniforms, day-night matches, the white ball game and new formats such as T20. Now there’s The Hundred, in which the men’s and women’s competitions will run side by side – something that has never happened in cricket before.  

Cricket’s doors are well and truly open and we’re looking forward to welcoming in a new generation of people who love the game. 

I haven’t got the time or energy to go into the full article in depth, plus I’m nowhere near as good as Dmitri in fisking a particular piece of fiction, which this is; however it did naturally leave me with a few questions as to what this article was trying to achieve apart from a back slap from a fellow corporate crowd:

  • It’s great to see cricket engaging the minds of sports fans so far in advance of next summer. That is further evidence of the huge impact cricket made on the sporting consciousness of the nation this year.

I will give this to Sanjay as there has been increased focus on the sport, mainly through people wondering why a sport is trying to perform it’s own version of hari-kari after regaining a morsel of interest from the wider UK public. We are the current World Cup holders yet a 50 over competition won’t be played by those who are most likely to be the next cab up for the national side. They will of course be playing for the teams of the Hundred. So there is a massive chance that players who are called up to represent England in the 50 over competition in the future may well have never played a game of 50 over cricket in their professional lives. Hardly a firm basis for creating a successful inter white ball team, if that’s what the aim is. Whatever the result of the Rugby World Cup Final this weekend, I very much doubt they will abandon the 15-a-side game to play 10-a-side game over 55 minutes with a beach ball. They at least have a sane administration.

  • More people than ever before attended professional cricket in 2019. At the heart of this statistic was the men’s World Cup and its record-breaking total for ticket sales at a global cricket event, almost 900,000. More than 1.2 million children engaged with cricket, with over 500,000 playing the game in schools. Meanwhile, 62% of clubs saw an increase in junior members, while 464,000 new followers were added to the ECB’s social media accounts.

This is a very bold statement, though if broken down it is fairly easy to see where the figures have been massaged. The Cricket World Cup which was heavily attended by Indian, Australian and Pakistani supporters alongside English cricket fans, so they will be included in these figures. The 900,000 is probably the overall number of tickets sold than people actually attending; however it is the statements that 1.2million children engaged in cricket and 500,000 played the game in schools that I’m most sceptical about. I’m not an expert on this (and perhaps Danny might be able to chime in) but how do you measure an engagement with cricket? Did someone accidentally flick over to the cricket channel by mistake? Did they look out of the window and see some cricket being played (a sackable offence of course)? Did they eat some KP snacks and thus must be completely engaged with the sport forever now? The mind does boggle somewhat as to how the ECB have come up with this engagement figure.

The 500,000 children supposedly playing in schools however is the statistic that seems particularly odd. Cricket has been phased out of state schools for years with many having no cricket facilities whatsover, so how many of these children are simply private schools who continue to have the means and wealth to play the sport? How many of these children got given a plastic bat or ball once as part of ‘chance to shine’ or the ‘World Cup’ and have never had the urge or opportunity to play again? This seems to be a case of lies, damned lies and statistics, which is something the ECB likes to try and hide behind (unless you ask them about the fall in participation after cricket was put solely as a pay to view sport

  • The Hundred was conceived as a direct result of detailed and extensive discussions across cricket and sport in England and Wales.

SHOW ME THIS RESEARCH, I KNOW NOBODY WHO HAS BEEN CONSULTED ABOUT THESE CHANGES

  • The Hundred will appeal strongly to the next generation of fans, as well as to existing lovers of the sport:

I reckon over 95% of existing fans of the sport have already shown their disgust at the format, which alienates most fans of the came (International and County) and seems to be a stealth approach to reducing the number of counties in the systems. Also how do they know that by bastardising the fairly simple rules of cricket that it is going to appeal to the next generation of fans? Most mothers and children of a certain age can quite easily count to both 6 and also to twenty, so why will they want to pay £25 for 20 less deliveries and a pointless farrago of a pretend ‘cricket game’ where the only new marketing messaging has been ‘look at the shiny kits’? I’m not sure anyone likes to be taken for an idiot.

  • Now there’s The Hundred, in which the men’s and women’s competitions will run side by side – something that has never happened in cricket before:

Yes they will be played together and the whole budget for the women’s hundred teams is under the annual salary of the Managing Director. Equality, I think not. Still box ticked and all that.

  • Cricket’s doors are well and truly open

Well they’re not though are they. If you’re not in the chosen demographic they’re not. If you’re a fan of the County Championship they’re not. If you’re a fan of Test Cricket, especially with having a competitive Test Side they’re not. If you are a fan of the T20 blast they’re not. If you have allegiances to a county especially those who are deemed surplus to requirements then they’re not. If you want to see a competitive 50 over side try and retain the World Cup they’re not.

This doesn’t leave us with many people who are able to enter these particular doors! Perhaps Sanjay wasn’t referring to the fans but instead those Execs, TV Presenters and other administrators who are due to cash in profitably from this tournament. The doors are naturally open to mothers and children, but most are too sensible to enter this bear trap despite the ECB’s deliberate dumbing down of this demographic.


This is just corporate drivel par excellence. They just needed to add some extra buzz phrases such as ‘low hanging fruit’, ‘blue sky thinking’ and ‘connecting all sides of the circle’ to have made this a true PR masterpiece. Though it looks like they have already done this to the team descriptions already!

My main question though Sanjay is if you are so proud of these ‘so-called achievements’ then why hide away this article on a business networking site? why not open it up to the fans so they can join in with your adulation about cricket’s future? why not go on TV and be interviewed by ‘Wardy’, so you can comment on what a great question that was?

The answer is simple. Even those that stand to make the most out of this know it’s a giant white elephant designed to make them richer and they know the fans of the game can see right through their lies. This will irrevocably damage English cricket in the future and quite simply they don’t want to have justify their naked greed and ambition to the people that will lose the most – the fans. Expect the next press release from the ECB to come out in hieroglyphics or Minoan or something like that. Nothing surprises me with these charlatans anymore.

World Cup Final 2019 – England vs. New Zealand – A Preview and Much More

Well here we are, one day away from England’s first World Cup appearance for 28 years, at the Home of Cricket against a talented and clever New Zealand side. Firstly though, if you have read Dmitri’s heartfelt, ‘on the money’ piece from yesterday, please do so here – https://beingoutsidecricket.com/2019/07/12/things-are-much-better-now-and-just-the-nagging-doubts-remain/, it has helped me to focus down on some of the areas that I want to cover whilst reminding me why I joined BOC as a fellow writer a few years ago.

The biggest irony about tomorrow’s game is not that India didn’t make it through the rain at Old Trafford, nor is it that England didn’t lose their nerve against Australia, a team who normally prevails in tight semi-final contests. Nope, not even close. It’s the fact that England are playing a World Cup Final at home, one which the media and those at the ECB have maintained has been their consistent focus for the last 4 years and one which will symbolise the last truly professional 50 over match for a format that those wise bods at the ECB have determined is now not fit for purpose. It sort of feels like spending 5 years rebuilding Big Ben, only to decide at the last minute to replace it with a Mickey Mouse alarm clock. If you were a new supporter of English cricket, though those are harder to find than ever, you would imagine that someone was playing a joke on you if you were told that the 50 over game was no longer to be played at the professional level in England (except for bi-lateral international series); Unfortunately those who have followed English cricket for a long time are only able to let out a small sigh of despair at an administration that much prefers cold hard cash in their coffers and to be seen to be ‘doing something’ rather than focusing on re-building the bridges to the ordinary fan, who has been left behind since 2005.

As Dmitri mentioned in his above piece, many people who like to deem themselves as “Inside Cricket” have regularly sneered at those fans who complain that their game is being run into the ground or at blogs like ours, that are seen as more of an annoyance than anything else. Every so often one of the big or not so big behemoths comes along to dismiss us in the comments as ‘bilious inadequates’ or ‘social media zealots’; I mean the fact is we are just 4 blokes who do this in their own time for the love of the game, who have followed and played cricket for most of our lives, who have spent large amounts of money watching England, going on tours to see them play, and who dare to criticise the work of those ‘who know best’. It was this, especially after the KP incident in 2014 that made me turn to cricket blogs and eventually led me to be a writer of one, as one by one, those in the establishment or in the press, told me ‘it was not by business’ and to quietly jog on and listen to those in the know. That’s why I find it amusing in one sense and deeply worrying in another that many in the media have finally woken up and smelt the coffee and don’t agree with the route English cricket is being led down. But they are not being listened to by the ECB either. Of course, those who are deemed both worthy enough or seen as subservient enough are granted an interview with Tom Harrison, on the grounds that they don’t ask any difficult questions and there will always be a few who are either determined to secure a seat inside the ECB’s offices (yes I’m looking at you Dean Wilson), but even those who BOC have both agreed with (Dobell, Hoult etc) and have vehemently disagreed with over the years (i.e. Newman) are now on the outside looking in. It seems fate has a sense of irony after all. Anyway I digress….

This World Cup has been a strange affair, with a bloated format consisting of the big 3, some other teams and plucky Afghanistan who the ICC probably reluctantly decided to include in the tournament. Though there hasn’t been that many dead rubbers, it has felt since week 1 that it would be 4 out of 5 who would have a chance to actually qualify, which has made watching some of the matches rather tedious. I must admit I’m still furious that the ICC (with the help of the BCCI, ECB, ACB) for deciding that a 10-team tournament was the way forward. In every other sport, the governing body seems to be committed to growing the game across the world, but here we have cricket’s premier tournament only open to the old boys. The associates, who have genuinely given the tournament some great entertainment over the years and many a shock too, have been forced to watch from the outside looking in as world cricket deliberately shafts them in as many ways as they can. This is simply unforgivable, but the sad thing is that the ICC, now a subsidiary of the money-making machines of the BCCI, CA and ECB, either don’t care to or most probably won’t dare to do anything that prevents those boards from making the most money out of the damn thing. The only glitch being that no-one told New Zealand that they weren’t allowed to beat India to reach the final, so expect some weird IPL playoff style knockout in 2023, to ensure that those that teams who qualify for the tournament will have a chance to play India in the final. I’m not sure whether I should laugh or cry!

As for the game itself, England will go into the final as favourites after their thumping victory against Australia, but do not count out New Zealand for one moment. I am an unashamed England supporter, despite what the ECB has put us all through over the past 15 years and believe it would be unfair on the players who are just trying to do their best and to finally win a 50 over trophy, to be anything other than that. However that doesn’t mean that I don’t empathise with those who are either torn or have given up on English cricket altogether due to the disgraceful actions of our administrators over the past few years. I watched the semi-final in a state of some sort of Stockholm syndrome, waiting for English sport to crumble again at the semi-final stage and I must admit it was only when England needed less than 10 runs to win that I started to relax – I’m sure watching English sport has prematurely aged me! When England lost to Australia in the group stage, I must admit that I thought England had thrown it away again, but they have played some of their best cricket in the last 3 games and I am very happy to be proved wrong. Now though is the final, the ultimate ‘arse nipper’ time and we’ll see how England handle themselves as overall favourites at a ground, which has not traditionally been that kind to them in the one-day format. One would expect that barring any last-minute injury hiccups both teams will be the same as in the semi-finals, though Jason Roy did his best to be suspended for the game, even if he was rightly outraged by another poor decision by the hapless Dharmasena. You would imagine that the toss will play a large factor in the outcome of the game and if there are no clouds in the sky then whoever wins will bat first and try to squeeze the opponent through scoreboard pressure; however if it is dank and overcast, then maybe one of them will take the risk to bowl first, as Lords is a ground where you look up at the sky rather than down at the pitch and both teams have strong bowling attacks to make early inroads. Mind you, England will have to bowl a damned sight better than they last did at Lords, where they continued to hammer the centre of the pitch rather than using the conditions and pitching the ball up.

I also wanted to say something about New Zealand, who despite the advantages the Big Three have in terms of cash at their disposal, have once again played above the sum of their individual parts and fully deserve their place in the final. They are wonderfully led by Kane Williamson, who in my opinion is one of the best players in the World across all 3 formats and someone who doesn’t get quite the adulation he deserves compared to others across the Big Three. This New Zealand group is a tight-knit team and one who many who have had the chance to interview have remarked what a pleasure it is to be around this team. Williamson undoubtedly holds the key to their batting, and he will need to fire again in the final in order to win it, but the English batsmen cannot overlook their superb bowling attack for one minute. If there is some movement early on, Boult, Henry and the brilliantly moustachioed Ferguson will be incredibly dangerous. As much as I would like England to win the World Cup and I will be massively disappointed if we lose, there are not many other teams out there other than New Zealand who would deserve it more.

On a final note, tomorrow sees the return of an English cricketing national side return to free to air television for the first time in 14 years. At the end of the fourth Test in the 2005 series over 8.7 million people were watching the game on Channel 4 and as someone who was in his mid-twenties during that series, I remember virtually every pub having the game on and people who had never really followed cricket cheering loudly every time an Australian wicket fell. Yet here we are in 2019, with a World Cup being held in England and there has hardly been a murmur from those who don’t follow the game, especially with it being shown behind a paywall. I am still appalled by Giles Clarke, who not only did the exclusive deal with Sky but also managed to convince the Government to relegate cricket’s status from the “A Group’ with the likes of Wimbledon, the Six Nations, the FA Cup and the World Cup, to the ‘B Group’ which meant that it now longer had to be shown on FTA TV. 2005 was exactly the right time to build on the huge interest that the Ashes had garnered, yet those at the ECB decided that they wanted the money above all else instead of reaping other rewards such as growing the game and there it has stayed for the last 14 years, behind a paywall that only a select few can watch. Now this isn’t a pop at Sky who have bought in some great innovations for those that are able to watch to it (though the quality of their commentary remains mixed) and no doubt some of that money has helped the county game survive, but much of it has remained in the domain of the administrators allowing them to pocket obscene amounts of money whilst they slowly destroy the game from the inside. The fact still is that whilst English cricket is far healthier cash wise than they have ever been before (naturally just before they punt many millions on a doomed format with no legs), there is an argument that by making a better deal with Sky that would have allowed some of the international game to remain on FTA, would have served many more millions far better than the chosen few who have made their cash. The fact that they are now desperately hunting around for ‘new and innovative ways’ to attract more fans, which the rest of us can see as a desperate final throw of the dice, is something that should have never been allowed to happen. To this day, that decision to put short term wealth ahead of long-term growth saddens me deeply.

Of course, this didn’t stop the ECB’s empty suit and ‘Chief Bandwagon’ climber declaring that the tournament has been a massive success for growing the game in England and providing massive engagement with the English public:

The fact that we are able to watch the final on Channel 4 and More 4, gives us a rare chance to show the administrators that there is far broader interest if for once you make it open to the general public and just the select few, and I would ask that even those who have Sky watch it on FTA. It perhaps won’t make any difference in the long run, but if it least makes a couple of hundred kids pick up a cricket bat or a ball, then it will be worth it. It will also highlight how the ECB have failed both the fans and the so-called ‘new generation of fans’ in every single way possible over the last 14 years.

On that note enjoy the game, we’ll be doing our best to live blog the action during the whole of Sunday. As always, please feel free to comment below:

England v South Africa – World Cup 2019 Open Thread

It’s been over three months since England’s most recent Test match, and almost two months until the next one against Ireland at the end of July. So far, they have had four T20Is, eleven ODIs plus two 50-over warmup games in that time. We now have at least another nine to look forward to in the group stages. All of which is to say I already feel a little burnt out and low on enthusiasm for the shorter forms of the game, even if the current England men’s ODI team is relatively likeable and fun to watch.

After the recent minor injury concerns for Morgan, Rashid, Woakes, etc. in the past couple of weeks, it seems likely that England will select their first-choice side with Vince, Wood, Curran and Dawson missing out. Surprisingly, the actual team news hasn’t seemed to have been discovered by someone in the print media through “good journalism”. They’ll be very confident, having won their last four ODIs (ignoring the two warmups) against Pakistan

South Africa are on an even better run, having won their last six ODIs. Five of those were against Sri Lanka at home, but still. They will be hoping that their bowlers, particularly Rabada and Ngidi, can take a few early wickets and force England to consolidate rather than trying for a score over 400. England are seen as favourites for the game, but I wouldn’t be an England fan if I wasn’t worried…

I missed the coverage of the opening ceremony last night, although by all accounts it was a damp squib (in more ways than one). Wet weather, low turnout and lacklustre production values all give us a glimpse of what we have to look forward to next year with the ECB’s launch of The Hundred.

Speaking of which, it appears that Will MacPherson of the Evening Standard has discovered the names for six of the eight The Hundred teams. They are, if you haven’t already read them:

  • London Spirit (Middlesex)
  • Welsh Fire (Cardiff)
  • Southern Brave (Southampton)
  • Birmingham Phoenix (Warwickshire)
  • Leeds Superchargers (Yorkshire)
  • Trent Rockets (Nottinghamshire)
  • Me Pissing Myself Laughing (Being Outside Cricket)

There’s a lot to look at there. It’s quite hard to pick out one thing to criticise, when they’re all so bad. “London Spirit” was the first to be leaked on Tuesday, and it was roundly mocked. Now, compared to the other five, it might honestly be the best of the lot.

I am, as I’m sure you’re aware by now, a pedant. Perhaps the one thing which annoys me most about these team names is that some of them are plural nouns (Rockets, Superchargers) and the rest are singular nouns (Spirit, Fire, Brave, Phoenix). This genuinely irks me. There are other inconsistencies which are almost as frustrating, not least the team’s locations with cities, regions, nations and (bizarrely) a river used for the team’s identity. The names are bland, generic and have little tying them to their host teams, which may well be the point.

Trent Rockets is clearly the most ridiculous name of the bunch. It just sounds like a parody. ‘Rockets’ is a fairly typical team name, the most famous example being the NBA’s Houston Rockets, and there’s no obvious connection to Nottingham. Choosing something from a major American sports team has to be one of the lazier choices available for an overpaid consultant. But “Trent”? I guess it was their attempt to extend their reach outside of Nottingham, but it may well be so vague and meaningless as to alienate even some cricket fans in their home city.

“Southern Brave” would be another major embarassment for the ECB. It’s a vague nonsense of a name for an English sports team, but it would work well for an American band. Texas Country band Southern Brave certainly think so, which is why they currently have the @SouthernBrave Twitter handle (and likely much more besides). Choosing a name where you can pick up the social media accounts is almost the first consideration for companies nowadays, and it’s funny to see the ECB and the counties fail to clear even the lowest of hurdles.

It was reported last night by Lawrence Booth that Surrey had rejected four options from brand consultants FutureBrand: London Fuse, London Rebels, London Union and London X. A wise choice, given the options. There’s no word yet on Lancashire, the other host county yet to choose a team name. It bears pointing out that Surrey and Lancashire are perhaps the two best host counties in terms of commercial success, and that they are therefore arguably better equipped than the other teams to stand up to the ECB if they think a mistake is being made.

One thing the names appear to overlook (not unlike virtually all aspects of The Hundred so far) is the women’s competition. Whilst all of the names are gender-neutral, it appears unlikely that many (if any) of the games for The Women’s Hundred will be played at the same grounds as the men’s. Welsh Fire at least makes some sense when played in Cardiff, less so if they are playing their home games at Taunton. If the Trent Rockets women’s team are in Derby or Leicester, neither of which are on the River Trent, how will that help attract local fans?

If you have any thoughts, on the World Cup or The Hundred team names, please post them below.