What Went Wrong With The ECB’s Balls?

The ECB has been encouraging children as young as five to play with their balls over the course of seven years, and recently discovered that it may have been illegal to do so.

There’s probably a better way to put that…

The ECB runs two large junior participation programmes; All Stars and Dynamos cricket. Both of these schemes offer at least eight one-hour sessions of cricket training based on a single centralised format. Children in either programme also receive their own personal kit which includes a bat, stumps, T-shirt and other accessories. Clubs have also been encouraged to purchase their own All Stars and Dynamos-branded equipment for their junior sections from an ECB-hosted website.

The ECB announced last week that some items they provided for both All Stars and Dynamos cricket last year failed a safety check. Specifically, all of the plastic cricket balls as well as batting tees and banners offered to the clubs which were hosting the courses were found to have levels of restricted pthalates above the maximum permitted in the UK.

It is important to stress that children who attended junior cricket last year (or indeed in previous summers) are not in immediate danger and this news should not be used to engender panic in children or parents. Regulations typically set limits on potentially dangerous chemicals far below the point at which they can actually cause harm. The ECB have consulted Trading Standards and the Office for Product Safety and Standards, neither of whom appear to think that there is a need to recall the items.

At the same time, the ECB has rightly informed clubs and possibly parents of their critical mistake. This has the potential to not only devastate the All Stars and Dynamos programmes, but damage junior club cricket across the country. Many parents will think twice about sending their kids to sports clubs when they might be using equipment which does not meet basic safety standards.

The ECB’s public statements are not helping in this regard. For a start, there is no ownership of the problem. The ECB are the ones who contracted whichever factory made the plastic cricket balls, and they are the ones who sold those balls to parents and clubs on the basis that they met the relevant UK safety standards. It would seem a basic moral imperative that they should replace any affected equipment free of charge, and I would be a little surprised if it wasn’t a legal imperative too. It would also have helped mollify club administrators, many of whom I would guess are furious right now, if the ECB had immediately committed to supplying alternative free cricket balls before the start of the season.

The press release is also confusing when it comes to the issue of the dangers and risks the balls pose to children. On one hand, the fact that neither Trading Standards nor the Office for Product Safety and Standards appear to believe that the test results merit a mandatory recall would imply that there is no significant danger posed by the chemicals. On the other hand, the ECB has advised “that the [plastic] balls should no longer be used” by either individuals or clubs which makes it seem like the risk may be higher than they are letting on. This is either incredibly poor communication or a very inept cover-up.

Where did it all go wrong for the ECB?

The most obvious cause of this fiasco is having the kit produced in a country with different, lower safety standards than the UK because it is ‘cheaper’. It would be virtually impossible for this to occur in a UK or EU factory because the laws in these countries wouldn’t allow any products with these plastics to be sold legally. By saving some money and cutting corners, they are now in a position where they may have to replace every All Stars and Dynamos ball they have ever sent to a club or kid at their own expense.

It bears saying that this is actually the second problem that contracting manufacturers on the other side of the world for All Stars and Dynamos has caused the ECB this year. They had already announced a postponement due to “experiencing some delays to the usual kit delivery process”. Given recent geopolitical events, it is not unlikely that a container ship with the ECB’s equipment has been redirected away from the relatively quick route through the Suez Canal due to increased risk in that region. This would not be an issue if it were being made closer to home.

On paper, the plan looks great. Going with the lowest bidder for making the kit saves everyone money which can be spent elsewhere. A Just-In-Time logistics setup where the equipment arrives just as kids are due to get their packs in the post means that the ECB don’t have to shell out on storage. If everything works as expected, it is a cheap and elegant method of distributing kit to almost 100,000 children and their clubs.

If.

It clearly never crossed anyone’s mind, at least in a position of power within the ECB, that any part of this masterplan could fail. But it did, and it has left not only the ECB but thousands of amateur cricket clubs in a real hole. The situation is vaguely reminiscent of when COVID-19 hit English cricket in 2020. The ECB had neither insurance to cover such a calamitous global event, nor any reserves to speak of after having used them to bribe the counties to support The Hundred in the previous years.

One issue that consistently dogs the ECB is a critical lack of diversity. I don’t mean in terms of gender, race, religion and so on (at least in this particular case), but of mindset. There is a culture within the sport’s governing body which seems to actively discourage dissent. People in positions of power hire their friends or, if they don’t apply, people with similar backgrounds and viewpoints to themselves. Experience, professional standards and an extensive track record are seen as secondary to being loyal and ‘fitting in’.

The upshot is that the ECB has all of the characteristics of an echo chamber. There are no questions raised about potential problems, no outside views sought, because there is no one in the decision-making process who disagrees with what is proposed. ECB employees tend to look alike, sound alike and think alike.

No one at the ECB appears to have asked the questions: “If the deliveries are delayed by a week or two, wouldn’t that massively harm the hundreds if not thousands of clubs who rely on these programmes to launch their junior cricket season every year?” or “Is the reason why the the plastic kit is so cheap because safety has been compromised?”

At the same time, there seems to be no sense of individual accountability either. This can partly be explained by the homogenous nature of the ECB. No individual can be blamed if everyone agreed, after all. More broadly, the simple fact is that club cricket is such a low priority within the organisation that a catastrophic failure leading to dozens or even hundreds of clubs disappearing probably wouldn’t be seen as a reason to fire someone who was otherwise liked by their bosses.

The person currently in charge of the All Stars and Dynamos programmes is former Cricket Wales chief executive Leshia Hawkins. She was, in fairness, only appointed last October which means that it would be unfair to hold her liable for the production issues which were certainly in place before she started. Her predecessor, Nick Pryde, has already left to work for an investment bank in their sports division. The response from the ECB after they discovered their mistake, which has somehow managed to be simultaneously fearmongering and totally ineffective, does fall on Hawkins’ shoulders.

One of the successes of the All Stars programme was that it offered clubs with few members, few volunteers and few resources a ready-made kit for running a junior section. It is more or less the only aspect of club cricket which is well-advertised by the ECB with its own website, its own social media accounts and a plethora of both physical and digital marketing materials made available to clubs. This means that many of the clubs who will be most affected by the delays, lack of equipment and negative publicity are the ones which are least able to absorb these blows. And the ECB appear, from the outside, to be doing nothing to help them.

Which brings us to the place we almost always end up in articles about the ECB: Their failures don’t really affect anyone within the organisation as they shrug it off and claim they ‘tried their best’, but cricket fans across the country end up suffering the consequences.

It really would be great if we could try something different.

Thanks for reading. If you have any comments about this post, the women’s T20Is or anything else please leave them below.

Why Are Women Paid So Little In English Cricket?

Today is International Women’s Day. Considering that the ECB have yet again posted their usual self-congratulatory social media posts patting themselves on the back, it seems worth examining why they consistently pay women a lot less than men.

The ECB themselves will concede that women white ball England cricketers are paid 30% as men, and the recent ICEC report suggested that the real figure may be as low as 20.6%. In The Hundred, the average woman cricketer is paid 35% as much as someone in the men’s competition this year.

The main argument that the ECB employs to justify their actions is money. Women’s cricket makes less money than men’s cricket, and therefore women’s cricketers must be paid less money than men’s cricketers as a result. To quote ECB chief executive Richard Gould from his recent appearance in front of a select committee:

“We are investing around £25 million ahead of revenues currently. If you look at the commercial revenue for the women’s game, it is around £10 million or £11 million. We are investing about £35 million or £36 million into the women’s game at the moment. That is something that we want to be able to keep doing.”

From this description, someone would get the impression that the ECB are being incredibly generous with regards to women’s cricket to the point of being practically charitable. As is often the case with figures released by the ECB, they do not tell the whole story.

The first thing which must be acknowledged is that women’s cricket does bring in a relatively small amount of revenue when measured against men’s cricket in this country. However, this is far from being a fair comparison. Test cricket accounts for something in the region of two thirds of the ECB’s total revenue, and the England women’s team barely play any matches in that format. When comparing the financial draw of the men’s and women’s international white ball sides or the men’s and women’s Hundred, it is a lot closer than many people would expect.

In 2022, for example, men’s England T20Is had an average viewership of 631,000 compared to 313,000 for the women. Given that TV rights deals account for the vast majority of the ECB’s revenue, it would therefore follow that England’s women T20 cricketers should be paid at least 49.6% as much as the men, or 65.3% more than they are now. However, it should also be noted that this is not an entirely like-for-like comparison because the current BBC TV deal gives the broadcaster two men’s T20Is but only one women’s match. This meant that a third (two out of six) of men’s games were shown on BBC Two in 2022 (where you would expect a much greater audience without a paywall) compared to a sixth (one out of six) of the women’s.

The Hundred tells a similar story. Women’s matches in 2023 attracted 55.5% of the men’s audience when shown on both BBC and Sky, and 48.9% for Sky-exclusive games. It would therefore be difficult to justify not paying women at least 48.9% as much as the men, or 39.7% more than they are now.

This is before you consider the effect that the competition’s scheduling has on these audience numbers. Almost every women’s game bar the two playoff matches is in a time slot which compromises people’s ability to watch it either live or on the television. In 2023: Twenty women’s matches were during working hours on a week day, six matches were at the same time as a men’s game and shunted to a secondary Sky channel, and another six matches began on a weekend morning. By contrast, only two men’s group matches were played during working hours.

When a women’s game is played second in a Hundred doubleheader, which has only happened once in 2022, it attracts a virtually identical TV audience to a men’s game. The women’s opener that year had an average of 510,000 BBC viewers compared to 520,000 for the men’s opener a couple of weeks earlier. This women’s match also had visibly more fans in attendance than the men’s game which preceded it. It is almost certainly the case that if the roles were reversed and every women’s match was played second in a doubleheader, then they would attract more TV viewers and higher attendances than the men with little-to-no reduction in terms of overall revenue.

This post has concentrated on players so far, but they are by no means the only women who are arguably underpaid in English cricket. Female coaches, administrators, umpires and so on are all paid considerably less than their male counterparts. This is broadly for the same reason as the cricketers, that jobs in women’s cricket have lower salaries than the men’s equivalents, but with an added twist. A female player doesn’t have the option to play for a men’s team in order to find a higher paying job, but women in other roles can work in men’s cricket and just don’t get the opportunity to do so.

This can be illustrated by the umpires used in last year’s The Hundred. On-field umpires were paid a match fee of £1,000 for each men’s group game, but only £300 for a women’s match. Thirty-two games in the women’s competition featured a female on-field umpire, but none in the men’s. The ECB might argue that the men umpiring women’s matches were paid the same as the women but this misses the point.

It is almost universally accepted by people ‘Inside Cricket’ that being successful in men’s cricket qualifies someone for a role in women’s cricket, but someone whose only successes are in women’s cricket can’t make the ‘step up’ to the men’s game. This would explain why only one woman (Lisa Keighley from 2019-2022) has held the role of England women’s head coach since 2000, for example. The last two men to hold the position, Mark Robinson and Jon Lewis, appear to have had no experience regarding women’s cricket before taking the job. It is so rare for women to receive similar opportunities that when Alex Hartley was appointed as spin bowling coach for the men’s Multan Sultans team last year it was considered headline news.

The ECB’s justification for paying people less within women’s cricket than men’s relies on the fundamental premise that women’s cricket only generates £11 million per year on its own merits, and so any additional funding must be provided from a finite pot of Test match money. The viewing figures don’t obviously support this viewpoint, with women’s T20Is and the women’s Hundred appearing to attract roughly half as many viewers as the men (or a third of the overall viewing hours, to put it another way). However, it is far from unheard of for people to view something as less valuable purely because it was done by a woman. Perhaps it has nothing to do with the ECB, and it is Sky who have only paid the ECB £3 million or so for the rights to all women’s cricket even if that sum appears to be insultingly low?

This is not the case. The TV rights for English cricket are sold in a block. The ECB offers a tender with the ability for a TV broadcaster to show more or less all professional cricket played in England and Wales, and the TV companies respond with a single bid for everything on the table. Sky Sports has not gone through each competition and said “We will pay £150 million for men’s Test cricket, £20 million for men’s white ball internationals, £35 million for the men’s Hundred, £10 million for the T20 Blast and £5 million for all women’s cricket.” That is not how the process works.

To again quote Richard Gould from last month’s select committee appearance:

Damian Green: Within the various media deals you do, does that mean that effectively the broadcasters are paying more for men’s Hundred matches than women’s Hundred matches?

Richard Thompson: I think it is packaged.

Richard Gould: Yes, our rights are sold in a collective manner. They are all sold together and that gives us the ability to invest where we think the future markets are going to be. We do think that the future market will be women’s cricket and women’s sport. It is the collectivisation of those rights that gives us the ability to get money where it is most needed.

So it is the ECB which is ascribing a very low value to women’s cricket matches within the £220-million-per-year Sky Sports broadcast deal, it is the ECB who appear to consider a viewer of women’s cricket to have less financial worth than a viewer of men’s cricket, and it is the ECB who grudgingly pay women from money those women earned and then expect to be applauded for it.

So to answer the question in the title: Why are women paid so little in English cricket?

Because the ECB think they can get away with it.

Thanks for reading. If you have any comments on this, the Test match or anything else please leave them below.

Is The Hundred A Success?

“By any measure, The Hundred has been a huge success” – Glamorgan CCC chair Mark Rhydderch-Roberts

“The reality is The Hundred has been a huge success both from a ticketing and TV perspective. It is also an extremely important revenue stream for the game of cricket, generating roughly 25% of the ECB’s revenue which funds the broader game of cricket, and helps maintain a viable 18 county ecosystem.” – Surrey CCC chair Oli Slipper

The Hundred has gone well: the obvious reason is the success [of Southern Brave] on the pitch, but I would also point to the public, families, and new watchers of cricket coming in, which has been very strong.” – Hampshire CCC chair Nick Pike

“The third year of the Hundred brought good attendance figures, better matches in the men’s competition and decent viewing figures. The concentration of talent into eight teams, instead of 18, drives up standards, and from a standing start it was clear on Sunday that the teams have built a fan base in just three years. It is a success story.” – Nick Hoult, Telegraph correspondent

There appears to be a growing consensus, at least by people within the cricket establishment, that The Hundred is a ‘success’. But by which measures, and who for, are questions without clear answers.

Being Profitable

When the ECB first proposed a new T20 competition to the counties in 2016, the main objective was simple: Making money. The IPL currently earns about ten times as much from TV rights than India internationals, and the same thing might be possible in England. This would finance English cricket (and the cash-strapped counties who had to vote in favour of the project) for generations to come. A report by Deloitte suggested that an IPL-style competition might initially make an annual profit of £31.9m, with the obvious potential to far exceed that if it caught on like the IPL has in India. A foolproof business case.

Unfortunately for Deloitte (and the counties), they had not reckoned on the calibre of fools available at the ECB.

The original proposal was for the new (and presumed to be T20 format at the time) competition to follow a low cost, high return model. Annual costs were expected to be £13m, with roughly half of that spent on players’ wages and the rest being almost the minimum necessary to coach, host and produce a televised sports event. A lean, simple approach to creating a new sports league.

What almost inevitably followed was an all-encompassing form of mission creep, where the new competition would not only have to make money but also directly address every other issue English cricket faces. The ECB missed out on the chance to trademark and license the T20 format when they introduced it at the professional level, so a new format had to be created. The average attendee at English cricket matches is aging, so lavish in-ground entertainment will be provided in the form of fireworks and live music to attract a younger crowd. Ticket-buyers at cricket matches also tend to be wealthy, so entry to The Hundred was to be heavily discounted. Participation is declining, so The Hundred would be partnered with a youth club cricket scheme to boost the numbers of kids playing the game. Women’s cricket was suffering from a chronic lack of investment over decades, and so the Kia Super League would be partially integrated with the men’s competition. Former marketing executive Tom Harrison wanted more information about cricket fans in order to better tailor their product and advertising, and so a bespoke app was designed to gather as much of their personal data as possible.

Each of these additions came with a cost, in terms of both money and increased complexity. The expenses more than tripled from the original projections, which in turn reduced the potential profits considerably. Even with all of these add-ons, the ECB has declared that The Hundred has made an annual profit in each of its three years so far; £10m in both 2021 and 2022, £15m in 2023. These figures have been widely questioned though.

The most thorough external examination of The Hundred’s claimed profits came from a review conducted by Worcestershire chair and chartered accountant Fanos Hira. After looking at the ECB’s actual account books, he determined that additional costs which were not publicly declared by the ECB (such as core ECB staff members working on The Hundred) meant that the competition actually made a loss of £9m in its first two years. Given that the ECB declared a £20m profit in this period, this would imply The Hundred has £14.5m of added annual expenses which must be considered.

Everything up until now has been purely about running costs, the losses made since The Hundred actually began in 2021. They don’t factor in the tens of millions of pounds spent in the years before 2020 which led to The Hundred taking its current form. Marketing and design consultants creating the team names, the team colours, the on screen graphics, the custom fonts, or the surveys and market research carefully crafted to give the answers which the ECB executives wanted.

Nor do they include the £24.7m ‘dividend’ payments to the counties and the MCC. To be clear, these amounts were not included in the initially projected £31.9m profits either but would at least have been covered by the money earned by the new competition. Instead, most if not all of these ‘dividends’ are being paid from the ECB’s central funds which primarily come from Test cricket’s Sky TV deal.

All of which brings us to the elephant in the room when it comes to The Hundred: It only works if someone else is paying the bills. The ECB might rent the eight largest cricket grounds in the country for a month, but it’s Test cricket that’s still footing the bill for their continuing existence. Owning a 15,000-30,000 capacity stadium isn’t cheap with maintenance, electricity, refurbishment and staff needed to keep it open, and the hosting fees from The Hundred will barely make a dent in that.

The players are also only paid for one month out of the year, with their counties footing the bill for the other eleven. Not to mention the decade or more of training the counties have to pay for, so that those cricketers progress through junior pathways, second XIs and finally the first team to the point where they are worthy of inclusion in a Hundred squad. Test cricket essentially funds all of the costs related to a player (secure long term contracts, training, medical fees, etc) through the central payment counties receive from the ECB.

It is a wonderful business model if you are able to persuade other people pay all of the costs necessary for your investment to grow. The question the ECB needs to answer is whether that is sustainable in the long term.

One possible explanation for the ECB’s profligate spending might be the incentives on offer to those who were in charge of delivering The Hundred. Tom Harrison and several other executives controversially received a £2.1m bonus between them, ostensibly for achieving several targets within the sport. It seems likely that some of these benchmarks related to the new competition which became The Hundred. If a cutthroat executive is told that they will be paid a bonus based on attendance rather than profits, surely all of them would sacrifice the latter to boost attendance even one iota?

Being Valuable

It has been reported that offers have already made to buy The Hundred. Bridgepoint Group apparently bid £400m for a 75% stake in the competition in 2022, which would place its total value around £530m. ECB chair Richard Thompson responded by suggesting that he would only consider selling everything for a figure in the region of “quite a few billion” pounds. More recently, the idea has been mooted that the host counties would receive stakes in their Hundred team which they could sell to private investors.

One thing which must be acknowledged is that even considering the sale of teams or the competition as a whole means that Plan A has failed. The Hundred was supposed to be very profitable from Year 1, with the ability to grow from there to near-IPL revenue. You don’t sell a goose which is laying golden eggs.

The first response I have seen from most cricket fans to this news is bewilderment. If The Hundred is losing money every year, why would anyone else want to own it? There are three fairly solid reasons why: Profit, speculation and power.

For all of the issues listed in the previous section, it would be very simple for someone to come in and make a profit with The Hundred. There are so many absolutely unneccesary expenses which could be cut with almost no difference to the final product. There’s genuinely as much money being spent on fireworks at a group game as there is at some towns’ November 5th fireworks displays. The marketing budget for each team is ridiculously high, and could be reduced by about 90% whilst still being higher than a county’s T20 Blast spending. Developing a bespoke app for ticketing or a non-monetised fantasy game adds no financial value and could be replaced with cheaper alternatives. Last, and perhaps most importantly, there would presumably be no more £24.7m ‘dividend’ payment to the 18 counties and the MCC because they would no longer be ‘shareholders’ in the competition.

The analogy I would use to explain this is a shop in a great location and with a strong fundamental business model which has the misfortune of being run by absolute idiots. A smart investor will look at this shop and think “I’m not an absolute idiot. I could buy this place cheaply, fix its main issues within a week and turn it into a goldmine.”

At the same time, it is no secret that several counties (*cough*Middlesex*cough*) and perhaps the ECB themselves are desperate for more money, which is rarely conducive to wise decision making or holding out for something’s full worth. On a very basic level, I don’t trust anyone in English cricket not to screw themselves over when dealing with successful business leaders and highly competent lawyers.

Potential investors might also believe that The Hundred as a whole will increase in value over time, and seek to make profit on their purchase by selling it at a later date. This is speculating. It could be short term investment where they attempt to make it profitable as quickly as possible, and then sell it on. Alternatively, they could hold onto their stake for longer and collect the annual income whilst hoping that its value increases over time.

It seems likely that the process of private investment in The Hundred will be slow and gradual, with investors perhaps purchasing a minority stake in a team to start with, which brings us to the third benefit for investors: Power.

Right now, the ECB and counties have total control of The Hundred. They can add and remove teams, rename them, change the schedule or format, even scrap the whole thing if they wanted. The moment an outside investor becomes involved, every one of these things becomes significantly more difficult. Wealthy people don’t just hand over large sums of money without contracts and safeguards in place to protect their investments, which will ultimately mean any changes to the competition going forward would need to be negotiated with shareholders who only care about making more money for themselves.

Becoming the ECB’s partner in The Hundred could aid investors in broader ways too. The ECB has proven to be a very forthright supporter of Sky in all respects, and if IPL team owners were to co-own most of The Hundred’s teams then the ECB would probably be more amenable to (for example) supporting IPL-friendly measures at ICC meetings. An Indian billionaire might look at the possibility of extending the IPL (and its international window) to four months and consider that a £20m investment in London Spirit is worth it if it makes it more likely they can make more profit with their main team.

Creating A New TV Audience

There is an argument that everything mentioned so far is largely unimportant. Who cares if The Hundred is costing English cricket a bit of money if it’s drawing in new fans? Or, as the ECB probably calls them, customers.

The primary means The Hundred’s using to achieve this bold aim is airing up to 18 matches on free to air TV (currently BBC Two) every year. This is after a void of fifteen summers without regularly scheduled, live English cricket available to the majority of the viewing public (The number of caveats in that last sentence is because there were still England highlights, several seasons of the IPL and occasional single matches such as the 2019 World Cup final on FTA TV). Over fifty hours of exciting T20 cricket, much of which is in prime timeslots, will surely build a new generation of cricket fans!

It has not worked. This is not so say that The Hundred has not attracted any new people to the sport at all, but not in any great number. Certainly not in sufficient quantities to justify also losing millions of pounds every year.

TV figures are quite obscure in this country, which usually makes talking about ratings difficult due to a lack of information. Fortunately, The Hundred is one of the most popular women’s sports competitions in the UK (a topic which will be covered later) which means that it features prominently in the Women’s Sports Trust‘s annual reports. These reports in 2021, 2022 and 2023 include detailed breakdowns of how many people watched both the men’s and women’s Hundred in each year, which allows us to see how the competitions are faring.

In terms of the total number of people watching any part of The Hundred (known as the ‘reach’ of a programme), it has declined year on year. In 2021, the total number of people who watched was 16.0 million, which has fallen to 12.1 million by 2023.

This is a 24.4% decline from the first year. Essentially, people gave it a chance when it launched but did not come back to it afterwards. This year’s Women’s Trust report also includes the average viewing figures (the mean number of people watching a programme at any given point in time) for both Sky-exclusive matches and the 18 which are shown on BBC 2.

Average viewing figures20212023% Change
Men’s BBC/Sky Games1,021,000771,000-24.49%
Women’s BBC/Sky Games628,000428,000-31.85%
Men’s Sky Exclusive431,000275,000-36.19%
Women’s Sky Exclusive127,000134,000+5.51%

From these numbers, we can infer that average BBC-only viewing figures in 2023 were roughly 500,000 for men’s matches and 300,000 for women’s (by subtracting the Sky-exclusive totals from the simulcast games). This presents a significant problem for the ECB, because these are almost certainly below what the BBC would have been hoping for.

The men’s Hundred occupies prime timeslots on weekday evenings and weekend afternoons, which brings with it certain expectations. Only Connect typically attracts well over two million viewers a night on BBC 2, for example. Not only are the BBC paying the ECB for permission to show The Hundred, but it will be very expensive for them to produce relative to a studio quiz show or a reality/documentary show like Fake Or Fortune? or Bargain Hunt. I expect even repeats of these popular shows would attract more viewers on BBC 2 than The Hundred, at a fraction of the cost to the BBC.

In short: The Hundred is very poor value for money for them.

Sky were obviously quite happy with the first year’s ratings, which is why they extended their TV deal before the 2022 Hundred even began for a further four years to 2028 (It is not clear whether they anticipated a 36% drop in average men’s match viewers, so it is possible they feel differently now). It is noticeable that the BBC has not renewed their own TV deal yet as we enter its last year. To put that silence into context, the current free-to-air TV deal was announced over two years before it was due to begin. It seems likely that the BBC are not interested in bidding for live cricket again. Not only that, but other broadcasters might look at these ratings and make the same decision. Almost the whole point of The Hundred is to attract new fans to the sport through exposure to as many people as possible, and it’s not inconceivable that it won’t even be on terrestrial TV at all next year.

The Hundred follows the typical scheduling format of T20 competitions, which means prioritising and maximising the TV audience. No overlapping men’s matches, at least one of which is played every day, and all during the prime TV viewing hours. This compares to the T20 Blast which uses the more typical UK sports model, aiming to maximise attendance through matches being largely scheduled on weekends and Friday nights. It is therefore interesting to note that the T20 Blast’s group stages attracted an average TV audience of 187,000 in 2021 compared to the men’s Hundred 275,000 (for Sky-exclusive matches) in 2023. Obviously The men’s Hundred still attracts 50% more viewers on average, but it is also costing Sky significantly more than 50% extra in terms of rights, marketing and production costs.

But all of this isn’t even really the worst part. You may remember that a lot was made during The Hundred’s launch about how it would appeal to a younger demographic, to “mums and kids”, which would help secure the long term future of the sport. This is why The Hundred uses garish colours, bold designs, hosts pop acts during the break and otherwise does everything a middle-aged marketing executive can do to scream “This is for you, kids!”.

Even in this small, limited objective it has not worked. Of everyone who watched The Hundred (either men’s or women’s) in 2023, 7.2% were aged under 16 and another 15.2% were aged between 16 and 34. Or, to put it another way, 77.5% of the people who saw last season’s competition on TV were 35 and over. To put that figure in context, 49.3% of the UK population is aged 39 or less. It’s not just that average viewing figures have declined, but they aren’t even the viewers that the ECB wanted.

Attracting New Fans To The Grounds

One objective of The Hundred was to bring a new audience to English cricket grounds, with England and county cricket fans being generalised as “pale, stale and male“. The Hundred has had some limited success in this objective. The number of tickets ‘sold and issued’ increased from 510,000 in 2021 to 580,000 in 2023, but at a great cost. Literally.

The typical ticket revenue for a season in The Hundred is in the area of £6-7 million, in large part because tickets are being priced very cheaply to expand the range of people who can afford them, but the annual budget for local advertising, entertainment (pop acts, DJs, etc) and fireworks is over £12 million. This means that the tickets are effectively being sold at a loss.

From the fan’s perspective, getting to watch two games for less than half the price of a T20 Blast ticket is exceptional value. How many fans of white ball cricket would honestly turn that down?

When a retailer offers a product at a loss (called a ‘loss leader‘), the intention is typically to bring new customers in who you will then persuade to buy more things and in this way make your money back (and more). An example of this is when UK supermarkets reduced the price of baked beans tins to as little as 3p in the 1990s.

Unfortunately, there hasn’t been any obvious indication of benefits being felt elsewhere in terms of ticket sales. The T20 Blast has seen a large drop in attendance since The Hundred began, from 920,000 in 2019 to 800,000 in both 2022 and 2023. The Charlotte Edwards Cup also had very low crowd numbers compared to The Hundred, despite sharing the majority of the players with the women’s Hundred teams.

One obstacle that The Hundred faces in acting as a conduit to other cricket competitions is its placement in the schedule. The T20 Blast and Charlotte Edwards Cup both largely take place in June whilst The Hundred is in August. This means that even in a scenario where a new cricket fan enjoys a match in The Hundred and might be interested in broadening their horizons, they face a 10 month wait until the next professional T20 matches in this country.

The other obstacle would be the absolute and total lack of effort on the part of the ECB. I have followed @TheHundred on Twitter since it launched, and also signed up to The Hundred’s mailing list in 2020. Neither one has mentioned the T20 Blast once in that time. For a competition meant to rescue county cricket, this seems like an oversight.

It could also be a mistake to blindly assume a large proportion of people attending are ‘new’, rather than pre-existing attendees. County members have access to exclusive pre-sales and bargain prices for The Hundred, as well as some counties including The Hundred in county membership packages. According to Surrey CCC’s latest annual report, an average of 3,732 members attended T20 Blast games in 2022 compared to an average of 3,115 Surrey members at each Oval Invincibles home game. The drop in Blast attendances might also indicate that some people who had been attending county matches have switched to The Hundred instead.

Growing Women’s Cricket

The women’s Hundred is, by almost every metric, a success.

The total attendance in each of the three seasons (reaching 310,751 in 2023) of the women’s Hundred are the highest competition attendances in women’s cricket. Higher than any ICC World Cup, higher than the WBBL, higher even than the debut season of the Women’s Premier League. In terms of total viewing hours, it was the most-watched women’s competition on Sky Sports in 2023 beating the Women’s Super League, the Solheim Cup and the T20 World Cup. It is widely regarded as one of the top 3 women’s T20 competitions in the world, being able to attract overseas players of the highest calibre.

Any success the women’s Hundred has garnered is almost entirely thanks to COVID-19. Looking at the planned schedule for 2020, the women’s Hundred is clearly considered a lesser competition in every respect. It features 4 fewer group matches than the men, because the men’s teams played against their local ‘rivals’ home and away but the women’s teams didn’t. Of those 28 women’s group games, only 9 would have been at the team’s home venues (each team hosting once, except for 2 at Old Trafford) whilst 4 would have been at amateur club and school grounds. 12 of the group games overlapped with each other and only 9 didn’t overlap with a men’s match (either in The Hundred or the Test series occurring at the same time). The women’s final was due to take place at Hove on a Friday night, rather than at Lord’s.

Sky would not have been able to broadcast the majority of women’s matches, and some may not even have had streaming or radio commentary available. 310,751 people wouldn’t have been able to watch the women’s games because the grounds they were due to play in couldn’t even hold that many. Welsh Fire were due to only play a single match in Wales.

In short, the women’s Hundred was initially designed by the ECB not to maximise exposure but to minimise costs.

When the ECB was organising the 2021 competition, they implemented protocols which meant that COVID-19 testing was required at every venue. It was not practical to manage this at multiple grounds simultaneously, as the originally planned schedule would have needed, and so they decided to make every game (bar the two openers) a men’s/women’s doubleheader. When people saw women’s cricket, both in person and on TV, they enjoyed it (or at least as much as they did the men’s games) and the women’s Hundred exploded onto the scene.

Unfortunately, this early success has not resulted in the ECB treating the women’s competition with as much respect and importance as the men’s. The Hundred in 2022 was scheduled at the same time as a women’s international T20 competition, something which would never have happened with the men, which meant the women’s Hundred started later and had 8 fewer matches than the men’s that year. On the other hand, at least there was one women’s game in the evening because neither of the following seasons did.

The scheduling of women’s matches is very important because the status quo perpetuates the narrative that the women’s competition is significantly less popular or less marketable than the men’s. There have been precisely two women’s matches which have not been used as the support act to the men: The 2021 and 2022 women’s openers. The 2021 opening games saw a peak TV viewership of 2m for the women’s match and 2.5m for the men’s. In 2022, the first men’s game had an average of 520,000 BBC viewers compared to 510,000 for the women’s.

Other than these two matches, almost every other women’s game is in a time slot which compromises people’s ability to watch it either live or on the television. In 2023: 20 women’s matches were during working hours on a week day, 6 matches were at the same time as a men’s game and shunted to a secondary Sky channel, and another 6 matches began on a weekend morning. Only the women’s ‘eliminator’ (semi final) and final did not face any of these three significant obstacles to building an audience. By contrast, only 2 men’s group matches were played during working hours.

The women’s games also don’t receive much benefit from the extensive and expensive entertainment at The Hundred matches. The fireworks and live music, costing on average £200,000 per game, all largely take place after their match is finished. If someone who wasn’t already a cricket fan wanted to go to a game purely for a band and a fireworks display, which is the whole point of having them there in the first place, they could skip the women’s match and barely miss a thing.

There is virtually no cross promotion from The Hundred for the women’s regional teams, despite them sharing virtually identical rosters. Whilst this is also true of the men’s teams, it is far more impactful with the women’s. Men’s county cricket already has its own fanbase, built over a century or more. The women’s regional teams literally didn’t exist four years ago. Nor do the Charlotte Edwards Cup or Rachael Heyhoe Flint Trophy have official social media accounts run by the ECB. The Hundred’s social media accounts are by far the most popular domestic women’s cricket accounts in this country and yet are almost entirely silent 11 months of the year. It is a waste.

The ECB’s undervaluing of the women’s Hundred occurs in the financial sense too. In 2023, the women’s competition was responsible for approximately 39% of the overall attendance and 33% of the overall Sky TV audience for The Hundred. This alone would account for over £14m of revenue, even before you begin to consider the high prominence of women cricketers in terms of sponsorship. According to the ECB, the entireity of women’s cricket in this country earns £10-11m per year. There is no possible way that could be true, unless the ECB believes that a viewer or attendee of a women’s cricket match to be worth less monetarily than one of a men’s match.

Nor is the women’s Hundred seemingly being considered by the ECB when it comes to discussions about the competition’s future. When the proposal regarding the sale of The Hundred franchises (which consist of both men’s and women’s teams) to private investors was mooted, it is stated that only men’s professional cricket which will receive the proceeds. There is also no mention of whether team owners will be under any obligation to promote their women’s teams at all. When the idea of expanding The Hundred to 10 teams was floated, the question about where the extra women cricketers will come from when there are only 8 professional domestic teams for the competition to draw from was clearly a secondary concern. The women’s Hundred appears not to be a factor in the debate at all within the ECB.

There is one thing people seem to value about the women’s Hundred though: It acts as excellent political cover. To question or criticise any aspect of The Hundred is to oppose the growth of women’s cricket, at least in the minds of some. There are undoubtedly some dinosaurs who loathe women’s sports on principle, but being able to paint everyone who thinks The Hundred has issues as being one of them is a handy tool in any debate on the subject. A real bargain, considering they are paying women 2.85x less than the men in the tournament.

Increasing Junior Participation

One of the many issues that The Hundred was supposed to address was the lack of kids playing at their local clubs, which were having to close through a lack of interest. The main vehicles for the competition to achieves its aims were All Stars and Dynamos cricket. All Stars is an 8-week programme designed for 5-8 year olds launched in 2017, and Dynamos is a follow-on scheme for 8-11 year olds was launched in 2020 and specifically tied in to The Hundred.

There is very little promotion of All Stars and Dynamos Cricket within the coverage of the tournament although, as with attendance, the competition’s position in the cricket calendar does not help with it taking place after the junior cricket season has effectively ended. All Stars and Dynamos programmes typically begin in May, nine months after The Hundred is on television. However, there also seems to be no advertising of either scheme from The Hundred’s social media or mailing lists either.

What makes this particularly egregious is that All Stars and Dynamos Cricket are used to promote The Hundred quite extensively. One of the very first questions you are asked when you install the Dynamos mobile app is: “Which Hundred team is your favourite?”, which leads to the colour themes taking that team’s colours. The app features videos of cricketers in their Hundred kits demonstrating the various skills or drills used. Kids in the Dynamos scheme are given free The Hundred trading cards.

To be clear: I’m not against any of this. I want more children to become cricket fans. My issue is that it is only working in one direction. Kids playing cricket should be encouraged to watch it on TV, but kids watching it on TV (and their parents) should also be encouraged to go to their local clubs.

In terms of the total number of kids in the All Stars/Dynamos programmes, it has decreased every year The Hundred has been held so far. It was “over 101,000” in 2021 (which was before the competition began), “over 100,000” in 2022 and “just over 97,000” in 2023. Likewise, there has a slight decrease in girls within the programmes from 27,000 in 2021 to 26,752 in 2023.

From these figures (and the ECB doesn’t release broader participation data), you could honestly make the argument that The Hundred is hurting junior cricket participation in this country.

Conclusion

Everything about The Hundred ranges from a missed opportunity to a fundamentally flawed concept. Even the women’s competition, the one shining beacon of light in the whole thing, fails to lead anywhere else beyond attracting an audience for itself.

Obviously it works out pretty well for some people. Anyone employed as a marketer or PR consultant in North London, for example, or the eight ECB executives who pocketed a huge bonus cheque. A large selection of mediocre men’s T20 cricketers also have good reason to be thankful.

Beyond that, the greatest success The Hundred has had is in persuading people to say that it’s successful.

Thanks for reading. If you have any comments on this, the Test series or anything else, please leave them below.

India v England, First Test Preview

After almost six months of exclusively white ball cricket for England, and a decidedly lacklustre six months at that, it is time for the England Test team to once again grace our televisions. Well, some of our televisions. If subscribing to Sky Sports has been a severely limiting factor on who can or chooses to watch live English cricket nowadays, then this series being on TNT Sport (BT Sport rebranded) will restrict viewership even more.

The run up to this series has also seemed oddly muted. The ECB opted to have a ten-day training camp in Abu Dhabi rather than play full matches against teams in India itself. This decision has been justified by the England camp by suggesting that this allows the batters and bowlers more time actually practicing their skills as opposed to just two or four innings in a typical pre-series warm-up. Certainly there is (some) logic in this approach. Host countries are certainly not above using gamesmanship with touring team’s preparations, providing pitches and opponents totally unlike what awaits them in the series for example. At the same time, the majority of the squad won’t have played a full red ball game in six months and may lack ‘match sharpness’ at the beginning of this series.

Both teams have been affected by events at home, with Harry Brook and Virat Kohli leaving the series (at least temporarily) due to personal reasons. I agree (for once) with Jonathan Agnew that this represents a welcome change from the status quo in professional cricket. Decades ago, a cricketer would have been risking their entire career if they left mid-tour due to a family tragedy or the birth of their child. They would have been portrayed in the media as ‘soft’, ‘lacking fortitude’ and ‘weak’, and it would certainly hurt their future chances of selection.

Of course, this evolution within cricket isn’t really due to more enlightened people within teams and the media as much as it is about the shifting power dynamics in the game. Twenty years ago or more, cricketers were really not paid very much. They were dependent on being selected for the national team to pay their bills, often with minimal savings or investments. Governing boards and the often petty selectors would hold this over players even thinking about taking a break. Between both lucrative central contracts (thanks to increased TV rights values) and extensive T20 league opportunities, top cricketers are rarely in desperate need for a pay cheque. Kohli is presumably set for life at this point of his career, but even the relatively young Brook could be in a financial position where he never has to work again at the age of 24. Certainly if he is as frugal as the stereotypical Yorkshire resident is portrayed.

Brook’s omission paves the way for Ben Foakes to return to the side. It was always likely, I would say, given the likely pitch conditions England will face through the series. Foakes is one of the most impressive wicketkeepers in the world when at the stumps, and with the idea being mooted that they will play three spinners (plus Root) and one pace bowler in the first Test that will be a vital skill. At the same time, sources within the team were saying that it was possible Bairstow would have the gloves just a couple of weeks ago and it certainly wouldn’t be out of character for McCullum and Stokes to go with that approach again.

One entertaining aspect of Foakes’ return is the effusive praise he has received from his captain.

“[Ben Foakes] can not only do things other keepers can’t, but also make them look incredibly easy. […] He’s a very special talent behind there and having someone like that who can maybe take a 2%, 3% chance, that could be massive in the series.” – Ben Stokes

Yes. This is what we were saying eight months ago. If only Ben Stokes was Test captain then, he could have selected Foakes for the Ashes.

All of which brings us to what may become a significant controversy through the tour. Shoaib Bashir, a 20 year-old spinner who has played in just 6 first class matches and was named in the England squad for this series is not currently in India because his visa application has been delayed. The reason for this delay is simple: His parents were born in Pakistan. There is a separate visa application process for anyone with Pakistani parents where they have to provide extensive personal and financial details, and it typically takes at least 6 weeks (and often more) to be completed. Bashir’s selection was announced just over 6 weeks ago.

The singling out of a single England squad member due to their ethnicity on a tour has drawn some parallels with the Basil D’Oliveira affair in 1968. The attempt by the South African Apartheid government to prevent the ‘mixed-race’ D’Oliveira from entering the country as part of the England Test team led to the the tour being boycotted entirely. This is, for many reasons, unlikely to happen here.

Not unlike between players and selectors, the balance of power between nations has changed dramatically in the past two decades. India are now the financial superpower of cricket, in respect of both other boards and individual cricketers. The ECB revenues when India tours England are on a par with Ashes summers, which is one reason why this is a 5-Test series. They are also seeking funding for The Hundred from IPL team owners. If they upset the BCCI then they might only agree to a 2-Test tour in the next cycle, potentially costing the ECB over £100m. Players are presumably also mindful that anything they say in this situation could risk them being unofficially blacklisted by IPL teams and missing out on millions themselves.

Of course, these conflicts of interest are nothing new. In the 23 years England refused to tour Apartheid South Africa on moral grounds, a lot of English cricketers ignored the boycott primarily due to the large amounts of money on offer at the time. Graham Gooch, Geoffrey Boycott, Mike Gatting, Simon Hughes, John Emburey and Chris Broad amongst many others went there to play cricket. Ultimately, there is a fairly broad acceptance that most people (and organisations) have their price and Indian cricket is more than wealthy enough to pay it.

At the same time, English cricket has been rocked by multiple discrimination scandals in recent years which makes the ECB’s response in this matter more critical than ever. It is easy for the ECB to pay for photo shoots and T-shirts proclaiming their principles and moral foundations, or a few token payments to schemes intended to improve equity within the sport. The senior players can talk about how inclusive the dressing room culture is nowadays in the England camp. One of their teammates is being openly and blatantly discriminated against, and they appear (at least publicly) to be doing nothing. This is the impression that people will take away from this. The ECB says a lot of the right things, but does nothing when it is time to act.

Bashir’s absence will have a tangible effect on the England Test team and perhaps this series. He was the only full-time off-spinner included in the squad, with Leach, Ahmed and Hartley all spinning the ball the other way. He has triple the first team experience Rehan Ahmed had when he made his Test debut, and it’s certainly not unrealistic that Bashir would have been selected if available. In that sense, the Indian Government’s application of their stringent immigration laws has materially affected the outcome on the field.

Perhaps the result of this series should be marked by an asterisk to note that England were prevented from selecting their first choice team?

If you have any comments about the post, the match, or anything else please leave them below.

Crime And (A Lack Of) Punishment

I had intended that my next post would be about Bazball, what worked from it and what didn’t. Then Yorkshire CCC’s ‘punishments’ were announced and that really needs an immediate response.

For those of you who haven’t seen it yet, the Cricket Discipline Commission (the ECB’s semi-autonomous body used for disciplinary issues) published their sentencing for Yorkshire CCC yesterday. Having plead guilty to four charges of bringing the game and the ECB into disrepute, their punishment was:

  • A 48 point deduction in the County Championship
  • A 4 point deduction in the T20 Blast
  • A £400,000 fine

These are large numbers, a historic punishment when looking at the headlines, but there is a catch: In practice, they are all virtually worthless. Both of the points penalties, whilst potentially large in impact, apply to the 2023 season only. Yorkshire CCC are already in Division 2 of the County Championship, and were in 6th place (out of 8) before the deduction. The difference between finishing 6th or 8th in Division 2, with no possibility of demotion, is practically nothing. £300,000 of the £400,000 fine is suspended for two years and, barring a “further serious breach of cricketing regulations”, will not have to be paid at all. This means that what Yorkshire CCC will actually have to hand over is £100,000.

By far the most laughable part of the sentencing was the deduction of four points from the 2023 T20 Blast. A competition which finished two weeks ago, and in which Yorkshire CCC had already failed to qualify for the playoffs. It’s like if the Welsh men’s football team were to be given a retroactive punishment of a million points in World Cup qualifying between 1962 and 2018. Aside from forcing media companies to update a league table for an already finished tournament (so far the BBC has updated their table for the Blast, but ESPNcricinfo hasn’t), it makes literally no difference to anyone’s lives.

In effect, the only meaningful aspect of the punishment handed to Yorkshire CCC yesterday was a £100,000 fine.

One thing that many have questioned is whether this punishment is fair. There are two principles behind this question: Retribution and proportionality. Retribution is a simple concept, people have an almost visceral desire to see the wicked suffer and the righteous prosper. Being given a fine which amounts to 0.7% of their 2022 turnover, even if their massive debts mean that this might still feel like a significant sum to them, seems insubstantial to the general public. Given that Yorkshire CCC’s mishandling of racism complaints has caused this issue to overshadow much of the last three years in English cricket, and cost the ECB and its clubs many millions in the process, there was certainly an appetite from many for a severe penalty to be applied in this case.

Proportionality also relates to humanity’s sense of natural justice. There is an instinctual understanding that murder is worse than assault, which is worse than verbally abuse, which is worse than littering, and that the level of punishment should reflect this. If a person is given a more lenient sentence than someone perceived to have have committed a less serious offense, then that will likely be seen as unfair and unjust.

This is why the CDC’s previous rulings regarding counties are being compared to Yorkshire’s punishment. Here are a selection of counties’ penalties from recent years:

  • 2019 – Somerset CCC receive a 12 point penalty in next season’s County Championship (which ended up being in 2021 due to COVID-19) due to uneven bounce in a match at Taunton.
  • 2022 – Essex CCC receive a £35,000 fine (0.7% of their 2020 revenue) for failing to properly investigate an racist phrase allegedly used during a 2017 board meeting.
  • 2022 – Leicestershire CCC receive a 2 point penalty in the T20 Blast for an accumulation of minor offences during matches, which knocks them out of the quarter finals.
  • 2022 – Durham CCC receive a 10 point penalty in the 2022 County Championship for a player using a slightly oversized bat.

All of these transgressions feel far less serious than what Yorkshire CCC were found guilty of. The four charges which the CDC upheld said that Yorkshire failed to act following clear evidence of racism within the 2021 racism report, attempted to cover up their wrongdoing through the intentional destruction of evidence, and failed to adequately respond to complaints of racism (not just from their own players) over a span of at least seven years.

All of these counties, and perhaps several more I haven’t mentioned, might feel hard done by today. Not only were Essex CCC fined a similar proportion of their annual turnover to Yorkshire CCC for just a single mishandled complaint, but only 30% of their fine was suspended compared to 75% for Yorkshire. Leicestershire CCC were literally knocked out of a competition, ironically allowing Yorkshire to qualify for the playoffs in their place, through their points deduction, because of a send off and a bowler accidentally doing two full tosses. Somerset’s points deduction being applied to the following year rather than the season the offence took place in (and which had already been completed) clearly has a greater impact on the team and its players.

You will have probably noticed that I didn’t include the most egregious punishment that a county has received: Durham CCC in 2016. The simple reason is that this was exclusively done by the ECB board and not the Cricket Discipline Commisssion. Not unlike when the ECB withdrew and then reinstated international matches at Headingley in the winter before the 2022 season, there was no pretense of being an independent or quasi-legal process. The ECB’s executive saw something they did not like, a county asking them for financial help, and acted with impunity. The total list of sanctions applied to Durham were:

  • Summary demotion from Division 1 of the County Championship, having finished 45 points clear in fourth place.
  • A 48 point deduction from the following season’s County Championship.
  • A 4 point deduction from the following season’s T20 Blast.
  • A 2 point deduction from the following season’s One Day Cup.
  • A strict salary cap to reduce team costs from 2017-2020.
  • The loss of Test match status in exchange for a £2m one-off payment.

It should be said that the CDC does not have the authority to enact many of these. In terms of cricket clubs, they only have three punishments available: Points deductions, fines, and reprimands. The loss of England matches, salary caps or any other restrictions are beyond their purview currently, although a broadening of possible sanctions is recommended in the ICEC report. Even so, Durham were clearly punished far more severely and over a much longer period of time for what almost everyone would consider a far less serious matter.

Beyond the perception of fairness, any justice system also has to consider the effect of any sentence going forward: Is the guilty party likely to re-offend, and will the punishment deter others from taking the same path?

You could certainly make the argument that Yorkshire CCC are a very different organisation now than they were two years ago. Different personnel, different philosophies, and different policies have made Yorkshire a more welcoming and proactive club. It is very unlikely that an issue of similar scale will occur there in the near future. A cynical person might point out that these changes only began after sponsors began deserting the club, and could perhaps be watered down once they are in a stronger financial position. Hopefully not, but time will tell.

The most damaging part of Yorkshire CCC’s sentencing yesterday is the absolute lack of deterrence it provides. Other counties, and clubs around the country, will look at this punishment and decide it is probably worth the risk trying to ignore, minimise, and destroy evidence of discrimination and mismanagement. If they succeed, then they suffer no bad consequences at all to their reputation and can go on as they did before. If they fail and are caught red-handed, they can pay a negligible fine and make a few changes. It will not instil any sense of urgency or importance to dealing with these issues in club executives and chairs across England and Wales.

Whilst the punishment of Durham CCC in 2016 has been almost universally criticised for the past seven years due to its severity, you could argue that it worked. Every other county knuckled down and did everything they could to ensure that they did not share the same fate as Durham. (It also, perhaps coincidentally, likely made the sales pitch for The Hundred easier as it was sold to the counties as an extra source of income for them.) Deterrence does work.

So what now? The ECB does have the ability to appeal the sentence to the CDC and argue for a more severe sentence. Alternatively, the ECB board is free to impose any punishment they like as they did with Durham in the past. However, it seems more likely that everyone in the higher echelons of English cricket is pretty happy with the outcome. For the ECB, the disciplinary process is finally over and so they can suggest that they followed their procedure correctly whilst drawing a line under the matter. Yorkshire CCC will be ecstatic to have received such a slight slap on the wrist. The other counties certainly don’t want the precedent set of severe penalties for things they may have done in the past, or risk doing in the future. All in all, everyone wins.

Except for anyone discriminated against within English cricket, of course.

Thanks for reading my post. If you have anything to add about it, the Ashes, or anything else then please do so below.

Should Lord’s Host Another Men’s Test?

After a Test which ended up being both exciting and one-sided, it might not be everyone’s first thought as to whether the Marylebone Cricket Club will (or should) host matches next year. However, I have not forgotten about the ICEC report into discrimination within English cricket unlike most people in the media. At points within that publication, the MCC was singled out for particular criticism and the notion of withdrawing international matches from outdated and recalcitrant host grounds is presented as a key recommendation. It is difficult to name a cricket club in the whole country more outdated and recalcitrant than the MCC.

Before considering the grounds of equality, diversity and inclusion for this move, there are at least a few other reasons why the ECB might want to move men’s Test matches away from Lord’s on a permanent basis. The first and most obvious is England’s form at the ground: Lord’s is the only ground where England have lost 50% or more of their home Ashes Tests since 2005. England have not lost a English Ashes series in that period (at least until now), and yet they do not perform well in North London. Conditions clearly favour the opposition there in a way that does not occur at other grounds. Australia would never schedule matches at a ground where they felt their opponents had either a psychological or technical advantage. Nor would India. Part of being a strong Test team is using home conditions to your benefit, and England playing Tests at Lord’s does not achieve that.

One explanation for England’s record might be the MCC ground staff’s repeated preparation of ‘chief executive pitches’ which are slow, flat, and almost guaranteed to require five days of play. The second Test in this series certainly conforms to that pattern, in spite of Ben Stokes specifically asking for quick pitches in order to suit both England’s batters and bowlers. Aside from not helping England teams achieve victory at the ground, these kinds of pitches can also produce long stretches of play which are relatively boring in Test matches.

There is also the slope. Test cricket is a 21st Century professional sport and not a PG Wodehouse-esque sketch about a match on a village green where hitting the the post box at midwicket is a four. Lord’s is a multi-million pound sports stadium and the MCC can well afford a spirit level. Dig up the tall side, dump it on the short side and even it up. It’s an embarrassment.

The real reason why Lord’s losing its customary two men’s Tests per year is even a remote possibility is the ICEC report into discrimination within English cricket. There are two recommendations in particular which could (or should) alarm the MCC and its members. The first, which gained some amount of media attention, is that Lord’s should no longer host the annual match between Eton and Harrow. It is notable because this makes the MCC the only organisation other than the ECB which is specifically named as having to make changes within the document, with all of the other recommendations applying broadly to every county team or all cricket clubs in the country.

Recommendation 18 – We recommend to MCC that the annual fixtures between Eton and Harrow and between Oxford and Cambridge are no longer played at Lord’s after 2023. These two events should be replaced by national finals’ days for state school U15 competitions for boys and girls (see Recommendation 38) and a national finals’ day for competitions for men’s and women’s university teams.

Previous attempts to pressure the MCC into no longer hosting these matches led to the members revolting, and forcing their leadership to retain them by calling a Special General Meeting on the topic. Failure to change course now would place the club in the position of openly ignoring the advice of a report into discrimination, which might present very poor optics for the game but the MCC’s members can be very stubborn.

The more serious threat to the MCC hosting future matches might be recommendations about adding EDI criteria to selecting international hosts going forwards:

Recommendation 19 – We recommend that the ECB revises and clarifies its processes and criteria for allocating, suspending, cancelling and reinstating high profile matches to place greater emphasis on EDI. There is clear evidence that being allocated such matches, or having the right to host them withdrawn, is a powerful tool to encourage compliance with EDI. The current process for match allocation (via a tender process against six criteria) expires in 2024 and we have not identified any formal process for deciding to suspend or cancel matches. The revisions should:
a) Ensure greater emphasis on EDI in the criteria for allocation, giving EDI criteria equal status to the most important of the other criteria.
b) Consider making a bidder’s performance on EDI a ‘gateway criterion’ requiring hosts to meet stretching minimum EDI standards in order to be able to bid for a high profile match.
c) Introduce a clear and transparent decision-making process for suspension, cancellation and reinstatement of high profile matches.
d) The Cricket Discipline Commission (or any future adjudication body if it is replaced and/or renamed) should have the power to suspend or cancel the right to host high profile matches for regulatory breaches, in particular related to EDI

The reason why such a change to the ECB’s process would disproportionately affect the Lord’s Test matches is that it is arguable that the MCC is the least equal, diverse and inclusive cricket club in the country.

The ICEC report focused on three broad areas which English cricket needed to improve upon: Class & wealth, women & women’s cricket, and ethnic origin & religion.

I don’t believe that it would be hyperbole to suggest that the MCC is the poshest cricket club in the country. Possibly even the world. Whilst there may be clubs which have a higher membership fee (although £500+ per year for members within London is plenty high), there are surely none who are able to command a membership of 18,000 at such prices.

The very structure of the MCC has been created and maintained specifically in order to keep the ‘wrong sort of person’ out. You require the endorsement of three existing full MCC members and a senior MCC official simply to join the (currently 29 year) waiting list. Once there, you have to continue paying £200+ every year as an associate member for those 29 years until enough full members move on and a vacancy opens for you.

Except of course that there is a shortcut available to the very wealthy. When wanting to raise money, the MCC offers life memberships for the princely sum of £80,000. A fortune to most people, a year’s tuition for their kids to others. There is no pretence of fairness or egalitarianism from the club when there is money to be squeezed out of its members.

As an aside, the 29 year waiting list to attain membership also inhibits the MCC’s role as being in charge of the game’s laws. With a minimum age of 16 to even join the waiting list, the youngest people to become members will be 45 (and most will be much, much older). Because of their age, it is unlikely that most MCC members will be active cricketers or have even played a cricket match in the past decade. And yet it is this group of elderly men, disproportionately coming from English public schools, who govern the rules of the sport. Perhaps with a broader membership, closer to the game as its played in clubs around the country, the laws could be made clearer and with less need for the MCC to release statements about their interpretation after high profile events.

Every county cricket club began as a private Victorian gentleman’s club, but it is only the MCC which has been allowed to continue its practices into the 21st Century. In fact, the MCC’s membership policies would see them banned from every ECB league in the country. Every team from the Middlesex County Cricket League Premier Division to the Middlesex 3s Division 6B has to abide by an accreditation scheme known as ClubMark. Originally run by Sport England, ClubMark gives every cricket club in the country a checklist of policies which they should operate in order to ensure the safety of people at the ground and prevent discrimination. One of these (Criteria 3.4) specifically bars cricket clubs from requiring applications to be approved by existing members. There is good reason for this. The people who already know three or four MCC members move in the same social circles as them, are quite possibly related to some of them, and so this severely limits the diversity of new members as they likely share similar backgrounds, views and ethnicities as those already in place. This is why I suggested that MCC being the least equal, diverse and inclusive cricket club in the country is at least an arguable statement. Every single cricket club in every single ECB-affiliated league has to meet the minimum requirements of the ClubMark programme, but not the MCC.

This system of requiring an invitation in order to become a member may have had an effect on racial diversity at the club. London’s population is 48.2% non-White according to the 2021 census, and that certainly does not appear to be reflected in terms of those MCC members who attend matches at the ground. This may not be emblematic of the entire membership, but the Lord’s pavillion is often presented as being the least representative group of the local population within English cricket and this portrayal is probably not without cause.

One key area of the ICEC report was with regards to women’s cricket and its lack of support from the ECB and their members. In the professional era of women’s cricket, beginning with England central contracts in 2014 and the Kia Super League through to the regional teams and The Hundred now, it’s hard to see how the MCC could have put in less effort in terms of hosting women’s matches. In fact, if you exclude The Hundred (since the non-hosting counties are unable to compete for them) then the only one of the eighteen county grounds to have hosted fewer professional women’s cricket matches since 2014 is Cheltenham.

Scheduled Days Of Play (2014-2023)

GroundWomen’s TestsWomen’s ODIsWomen’s T20IsKSLRHFTCECTotal
Taunton84494635
Bristol45459229
Southampton011117727
Chelmsford018211426
Hove02486323
Worcester061010421
Leeds01078420
Loughborough000125118
Beckenham000014317
Manchester00055515
Birmingham00215614
Guildford00092314
Leicester07004314
Derby02711213
Northampton01304513
Chester-le-Street00107412
The Oval00172111
Nottingham50011310
Canterbury44000210
Arundel0003317
Blackpool0004026
Liverpool0004206
Scarborough0202206
York0005106
Cardiff0010135
Chester0001225
Sale0000415
Wormsley4000105
Lord’s0110114
Cheltenham0001203

The MCC’s decisions on which games it does (or doesn’t) host can be directly attributed to the way in which they have restricted who is able or feels welcome to join. In 2022, less than 2% of their full members (the membership category allowed to vote on issues relating to the club) were women. That means fewer than 366 of the 18,315 full members. There are almost certainly a lot more members who attended Eton and Harrow than women members of the MCC, so it should be no surprise that the match between those two schools has more support within the membership than hosting Sunrisers or the England women’s team. In fact, the MCC even has a special full membership category for staff members at certain schools which accounted for 520 of their members (roughly 200 more than women) in 2022.

Compare the number of women’s games grounds have hosted to how the ECB has awarded lucrative England men’s matches in the same period. The ground which has hosted the fewest days of professional women’s cricket has received almost double the number of men’s Test matches as the next-closest ground, whilst the two grounds which have hosted the most women’s games have been given virtually none.

Scheduled Days Of Play (2014-2023)

GroundMen’s TestsMen’s ODIsMen’s T20IsTotal
Lord’s899199
Manchester4510863
The Oval459155
Leeds457153
Birmingham405449
Southampton3010848
Nottingham308341
Cardiff56718
Chester-le-Street55212
Bristol0549
Taunton0011

The MCC does not separate how much money it generates from England games from its other income (such as Middlesex and London Spirit matches) and so it is difficult to say exactly how much they receive through hosting two guaranteed Tests plus a white ball match every year. Surrey earned £8,313,000 in 2022 from one Test and one ODI, so the MCC probably makes in the region of £15,000,000 (not including sales of food and drink) in a typical year just from those three men’s games. Thanks to that England match day income, the MCC boasts a higher turnover than counties such as Surrey or Lancashire who have non-cricket revenue streams such as hotels and concerts in order to fill their coffers.

It would not be unreasonable for each of the seventeen other county hosts to look at the MCC and ask why they receive such preferential treatment from the ECB. Their counties host more women’s matches, they abide by the ECB’s guidelines regarding new members, and they have more diverse memberships in terms of gender, age, wealth and ethnicity. Why is the one club which comes bottom in all of these metrics rewarded inordinately with the most valuable prize that the ECB can offer: Hosting men’s Tests?

The first, and perhaps most important reason is money. Whilst the ECB has repeatedly made proclamations about ensuring cricket is a game for everyone, that women’s cricket is a big part of the game’s future, that racism is abhorrent and must be excised from the sport, the single constant which has run through its 26 year history is greed. Lord’s has the most capacity of any English cricket ground and can charge the highest individual ticket prices of any English ground whilst still selling out. It generates the most revenue of any host, and that’s all the ECB has ever really cared about.

The other, more pernicious reason is that the English cricketing establishment and the MCC are intertwined in a way which is virtually impossible to separate. The ECB’s headquarters are at Lord’s, which effectively makes the MCC their landlord. That in itself would appear to be a colossal conflict of interest for a sport’s governing body, and a significant risk if the ECB were to take action against the MCC.

Perhaps the greatest reason why the MCC feel no pressure to make any changes is the person that the ECB have put in charge of responding to the ICEC report, former England captain Clare Connor. Prior to being appointed ECB deputy CEO, Connor was President of the MCC in 2021-22. She was also given an honorary life membership to the MCC in 2009 (worth up to £80,000). It seems vanishingly unlikely that last year’s MCC president is going to propose taking men’s Test matches away from Lord’s, regardless of the strong arguments in its favour.

The degree to which the ECB will act with regards to the ICEC report probably comes down to external pressure, which appears to be almost non-existent at this point. The report was released in the middle of two exciting Ashes series, which has distracted the entire English cricketing media, whilst the UK Government and Parliament are already preparing for next year’s general election and have no time to spare regulating the UK’s eleventh most popular sports team if there are no votes in it. Absent any outside involvement, it seems probable that the ECB will enact the smallest and most cosmetic changes possible just as they did after Azeem Rafiq’s testimony in 2021. In which case, the same issues will continue to dog the sport and we will have to hope that the next review in twenty years or more will create real change.

Hopefully I’m wrong, and even the threat of losing matches might move the MCC into modernising and becoming a 21st Century cricket club with an inclusive and broad membership. I would love for that to happen.

But my lifetime of being involved in cricket has made me very cynical, and I sadly just can’t see that happening.

Thank you for reading this post. If you have any comments or corrections about the post, or just want to talk about the Ashes and Bazball, please do so below.

Why Was The Women’s Hundred A Success, And How Can We Replicate It?

It is almost universally acknowledged that the women’s portion of The Hundred has been ‘a success’ so far. Women’s matches in the competition have been praised for their high quality, but also noted for attracting a significant audience both on TV and at the grounds. Cricket fans and administrators have tried to identify what the reasons for this have been, in order to replicate it elsewhere. Their answer, almost universally, has been doubleheaders with men’s matches.

In fact, that was precisely what Richard Gould (the new ECB chief executive) said on a podcast released on Thursday:

“I think the progress and movement on women’s cricket over the last three or four years is incredible and we’re on the brink of really punching through in terms of making a proper commercial success. When I look back at team sports over the last twenty years, how women’s sport has been treated whether it’s rugby, football or cricket, it’s shameful. It’s only now that we’re starting to look and go ‘Oh my word. What have we missed out on over those years?’ And that’s where The Hundred has helped us as a game, punch through, when we’ve got the doubleheaders.”

The early evidence from this season’s T20 Blast/Charlotte Edwards Cup, and attempts from previous years stretching back to the Kia Super League, suggest that this approach doesn’t work outside of The Hundred.

One of the great myths about The Hundred is that it was designed by the ECB to push women’s cricket to the forefront, and therefore establish gender equality within the English game. The planned fixtures for the women’s Hundred in 2020 show that it was considered a lesser competition in almost every aspect. Whilst the men played every home match at one of the eight largest cricket stadia in the country, each of the women’s teams would have had to make do with one per season. Welsh Fire’s women were only scheduled to play a single match in Wales every year, making their team name appear utterly ridiculous. Instead, they were due to play at smaller county grounds and, in some cases, amateur club grounds. Sky Sports hadn’t committed to broadcasting any women’s matches on their main TV channels beyond the nine planned doubleheaders and probably the final, which was to be held at Hove rather than Lord’s.

In other words, the women’s Hundred looked an awful lot like the Charlotte Edwards Cup does now and would probably have had a fairly similar attendance and impact.

Then COVID-19 hit. The 2020 Hundred is cancelled and the ECB has to implement bio-security bubbles around all matches to make sure it can be held in 2021. Given the high demand for such measures at the time, and therefore the high cost, they decided that it would be cheaper to hold every women’s match at the same ground on the same day to save money. With every match shown live on TV and played in a big city as a result, the women’s Hundred attracted fans in a way that the men’s competition didn’t. Whilst attendance for the men’s games shrank from 2021 to 2022, it grew for the women.

It’s important to point out that the women’s Hundred is not the only success that women’s cricket has had in England. The 2017 World Cup final at Lord’s was a sell out, the women’s cricket competition in the 2022 Commonwealth Games had an average of roughly 10,000 people attending every match, and this year’s women’s Ashes appear to have very strong sales. None of these had any ties to men’s games, no doubleheaders involved.

If being a doubleheader (offering existing fans of men’s cricket a chance to see a women’s match for free) does not automatically build an audience for the women’s game, then what is it about the women’s Hundred that has led to it being successful? One answer is that it gave each team a home ground. The connection between a team and a town or city is practically the foundation upon which all English sport is built. People don’t attend matches (whether football or cricket) if they don’t care who wins or loses, and local pride is a quick and easy way to make people care. When Western Storm play their only T20 match at Cardiff this year, they are as much a visiting team as their opponents despite it being nominally their ‘home ground’. It is virtually impossible to develop a relationship between a team and the local populace with just one game per year. The women’s Hundred guarantees four home group matches in the same city and, perhaps even more importantly, no home games in other towns or cities. The teams have a clear local identity, even if they are named after rivers or broad geographical areas. The only Charlotte Edwards Cup team to play more than two group matches in the same ground this year is the Yorkshire Diamonds.

An annoying side effect of being hosted by multiple grounds is that every cricket club in the country seems to require a different app to buy tickets and enter the ground. If you’re a fan of Western Storm, for example, you might need the Glamorgan, Gloucestershire and Somerset apps in order to attend their home matches.

There is also the issue of capacity. If the Charlotte Edwards Cup only has thirteen matches this season at the eight largest stadia in the country, then it stands to reason that most women’s matches are being held in grounds with lower capacities. It’s impossible to achieve an average attendance of 10,423, like the women’s Hundred did in 2022, if the women’s teams play most of their matches in places which can’t hold 10,423 people. I know this argument annoys a lot of people who read this blog, particularly those who support counties which don’t host teams in The Hundred, but women’s cricket in England needs to maximise its revenue in a way that men’s county cricket doesn’t have to. A county team can play in front of a mostly-empty ground, not develop any England players for well over a decade, and still receive a huge payout from the ECB every year without anyone batting an eyelid. Any money spent on women’s cricket, on the other hand, is instantly attacked (often by people who unironically use the phrase “I’m not being sexist, but…”) as subsidising an unprofitable aspect of the sport rather than being an investment for the future of the game. Playing professional women’s matches at small amateur club and school grounds in 2023 removes any possibility that they can attract the ticket revenue they need to become profitable.

There are few examples of the disparity between how men’s and women’s cricket are treated in this regard than the ECB’s plans for The Hundred in 2020. Whilst the women’s teams were relegated to smaller stadia (often amateur club grounds) in order to save money, the budget for local marketing and in-the-ground entertainment at the men’s matches was more than twice as much as they stood to make from ticket sales. Once the local adverts, posters, social media campaigns, fireworks and musicians are all accounted for, it costs the ECB roughly £2 for every £1 they get on the gate. This meant that the women’s competition received an absolutely enormous boost in terms of cash allocated to attracting fans once every match became a doubleheader in 2021, because they received the benefits of the profligate promotional budget available for the men compared to the skeletal and largely token amounts they would otherwise have been allocated.

On this topic, Richard Gould claimed that the ECB are “probably spending three times more than the revenues that are being created” by women’s cricket in England. By my reckoning, the women’s competition is responsible roughly a third of the total TV views for The Hundred and around two-fifths of the total attendance. If The Hundred’s total annual revenue is £51m, then the women’s matches contribute £15-20m of that. It doesn’t seem an unreasonable suggestion that the value of England women’s team is at least £10m per year when the TV figures, ticket sales and sponsorships are all considered. This leaves two possibilities: The ECB is spending upwards of £75m on women’s cricket every year or the ECB may be undervaluing the financial contributions of women’s cricket, perhaps in order to justify the lack of investment from themselves and the counties.

One of the more frustrating aspects of the Charlotte Edwards Cup doubleheaders is that none of them have been televised on Sky Sports so far. In the original plans for The Hundred in 2020, virtually the whole reason for the nine planned doubleheaders (out of thirty matches) was to allow those women’s games to be shown on Sky and the BBC with minimal extra expense to the TV companies. There have even been cases where Sky have broadcast the men’s T20 Blast match from a doubleheader but not the women’s Charlotte Edwards Cup game, despite obviously having all of the crew and equipment there at the ground. There is a very large difference between the potential audiences on Sky Sports and the current internet streams. Whilst women’s cricket matches might attract a few hundred thousand UK viewers on TV, the comparable figures on YouTube might be a tenth as much. Although streams are free to access, compared to Sky Sports’ expensive subscription, they don’t reach as many people in reality. This has a huge impact in terms of promoting the competition. Sky’s blanket coverage of the women’s Hundred allowed its popularity to grow because a lot of people watched women’s domestic cricket on television, possibly for the first time, and they liked what they saw. If the Charlotte Edwards Cup isn’t afforded the same exposure, it can’t possibly have the same effect.

Ultimately, a lot of this lack of direction and investment comes from an almost total lack of accountability within the ECB when it comes to women’s cricket. If a men’s T20 competition like The Hundred was attracting an average crowd of less than a thousand people, every senior executive and manager involved would be fired. As a result of incredibly low expectations, zero investment of money and resources with regards to marketing and promotion, and no willingness whatsoever to persuade Sky to maybe show a few more women’s matches, progress in English women’s cricket will always be ponderously slow.

England might currently be the second-most advanced country in the world with regards to women’s cricket, behind Australia, but that is no excuse for progress not being made as quickly as it could or should be. It’s certainly no excuse for relying on doubleheaders to magically build an audience for it when the examples of what does work are plain to see. The things the 2017 World Cup final, the women’s Hundred and the 2022 Commonwealth Games tournament all have in common are a strong marketing campaign, extensive TV coverage, large grounds and, most importantly, the will to actually commit to women’s cricket rather than just going through the motions and hoping for the best.

Thanks for reading my post. If you have any comments on it, the Ashes, or anything else, please leave them below.

Can T20 Cricket Become A Dominant Sport In England?

Every decision that English cricket has made in the past decade has appeared to based on a single central premise: The future of the sport in England is T20. It is such a fundamental presumption, almost an article of faith, I am not sure that it has ever really been examined and questioned. Look at the success of the IPL and BBL, we are told, that could happen here with the right investment and marketing.

And yet it never does.

People, and executives, look enviously at Australia and particularly India as a template for how things might develop in this country but it just doesn’t seem to work in practice. It’s not for lack of trying. As well as The Hundred and three T20Is currently being shown each year on the BBC every year, there has also been the IPL on ITV4, the CPL on Dave, the BBL on five, and probably a few others that I have forgotten. There has barely been a year without T20 cricket being shown live on Freeview in the past decade, and it never catches on.

The men’s Hundred competition in 2022, shown on BBC Two in the primetime evening and weekend timeslots attracted an average of just over 500,000 viewers. The men’s Test series between England and India in 2021 managed more than that, even though three of the four matches began at 4am every morning. Despite the glut of T20 available on TV, despite Test cricket not being live on free-to-air television since 2005, despite being told that T20 is the most accessible format of cricket, the English public just don’t seem to care about it.

Obviously one factor is the competence of the people leading the sport in England. A large proportion of people at the ECB and counties would be considered unemployable in any well-run business, getting by with their ‘love of cricket’ (which almost always seems to manifest as a desire to cut the number of matches and/or teams, weirdly enough) and a public school accent. As the only providers of professional cricket in this country, they run an effective monopoly. They have a large, pre-existing audience, many of whom are prepared to spend vast amounts of money to watch matches. In a computer game, this would be considered ‘Easy mode’. Despite this in-built advantage, the number of people watching or playing cricket (ie the customer base) seems to drop every year. You could certainly make the argument that T20 cricket has never been ‘done right’ in England up until now because the ECB employs a lot of idiots.

T20 has certainly worked in India and Australia, so this begs the question: What difference between these countries and England might explain why it doesn’t work here. My theory is that it’s football’s fault. In India, cricket was already the dominant sport by some distance. All the IPL has done is maximise its commercial power with every second of every match televised whilst filling their huge stadia with crowds thanks to taking place outside work hours. In Australia, the dominant sport is Aussie rules football. This works very well for Cricket Australia because the AFL play exclusively during cricket’s off-season and, thanks to being played in oval grounds, also finances large-capacity grounds for cricket to be played in.

In England, the dominant sport is football. Unlike its Australian equivalent, the English football season extends significantly into the cricket season. To take 2018-19 as an example, being the last season unaffected by COVID-19 or a winter World Cup, the Charity Shield took place on the first weekend of August whilst the Champions League final was on the first weekend of June. That’s 300 days. Every other summer also features either the World Cup or Euros. That leaves just 65 days for cricket to fit in every second year, and even that is often dominated by transfer news and other football stories.

The duration and pace of Test cricket, rather than being a negative in this context, represents a vital point of difference for the sport. It is so completely unlike football that they don’t really compete. Even if someone does enjoy both football and cricket, they can watch a football match for two hours and then switch back to the Test cricket. It does not require viewers to choose one or the other.

T20 does the opposite. It’s played at the same time as football matches, and is about as close to the experience of watching football as English cricket can handle. A non-stop thrill ride in front of a raucous crowd should be ideal for television viewers and, by extension, television companies. The fundamental problem is that the majority of people who are inclined to enjoy such a spectacle not only already enjoy football, but might be actually watching football when The Hundred is on TV.

Interestingly, there may be more potential for domestic women’s T20 cricket to enter the mainstream consciousness in this country than for the men. As it stands, women’s football has yet to break through in this country and that presents a (missed) opportunity for the ECB. The example I would use for this is women’s football (or soccer) in the USA. It is more popular than the men’s equivalent, or very quickly approaching that point, arguably because it is facing less competition in its market. Of the dominant men’s team sports in North America, only basketball has invested in the women’s game to any significant degree. This has allowed football to gain purchase amongst people inclined to watch women’s sport even if they prefer (for example) American football or baseball. Unfortunately, the Sky TV deal prevents the ECB from massively expanding coverage of women’s cricket through deals with Freeview channels until 2029 and I suspect women’s football will have taken hold of the English summer by then.

As a thought experiment, imagine men’s cricket in England converted completely to T20 in 2024. England play 24 T20Is, whilst a league with all 18 counties plays matches every weekend plus a cup competition in the midweek. Does this make more money than the status quo? I don’t think it even comes close. For a start, it wipes all English Test revenue away. Tests account for about two-thirds of the current Sky TV deal, roughly £150m of the £220m per year contract, which six months of televised T20 Blast matches (assuming Sky even wants to broadcast them during the IPL) simply cannot replace. Neither would increased ticket sales make up the difference. Surrey CCC had higher turnover from hosting one Test and one ODI in 2022 than their domestic ticket sales and memberships combined. Meanwhile, counties with smaller grounds like Worcestershire might not lose international matches but would be heavily impacted by cuts to the £3m ECB grant all counties receive as a result of there being less TV money to go round.

So, the ECB and the the counties need Test cricket to thrive and keep themselves in the lifestyle to which they have become accustomed. Take that away and suddenly English cricket is a lot less financially independent than it is now, and quite possibly unable to sustain 18 county teams. No longer one of the ‘big three’. Which is fine, because we can just keep scheduling Test matches and everything stays the same, more or less, except that England might be the only country in the world where T20 isn’t the preferred and most profitable cricket format. That presents a problem, because there is every reason to think that several of the ‘Test’ nations will pull back altogether from Tests. In the past year, Afghanistan hasn’t played a single Test, Ireland haven’t played one at home, whilst South Africa, Zimbabwe and the West Indies have only hosted two Tests each. They lose money every time they stage a Test match, except against England and India, so they understandably don’t do it. If they stop playing the format altogether, who will be left for England to play in the Test matches which the ECB relies on for money?

All of which brings us to the question in the post title: Can T20 cricket become a dominant sport in England? The answer is probably ‘no’, but Test cricket might not be sustainable in the long run either.

If you have any comments on the post, or anything else, please post them below.

Goodbye, Sir Andrew Strauss OBE

Buried under the news regarding county chiefs meeting to discuss the future of The Hundred was a press release by the ECB saying that Sir Andrew Strauss would be leaving his roles as Strategic Adviser to the ECB Board and Chair of the Performance Cricket Committee.

Being Outside Cricket has often been pigeonholed as a ‘Cook-hating blog’. Without speaking for the other writers here, I never hated or even disliked Sir Alastair Cook on any kind of personal level. I didn’t rate him as a captain, feeling that he was ineffectual on the field and dominated by stronger personalities behind the scenes. I absolutely loved him as a batter though. Him and Trott annoying the hell out of opposition bowlers just by refusing to get out represent some of my happiest experiences watching Test cricket. I’d make similar (although perhaps slightly less pronounced) criticisms of Root’s time in charge. In fact, in terms of captaincy, I’m coming closer to the viewpoint that it may well be worth selecting ‘specialist captains’ in the same way you would do with wicketkeepers. Rarely is your best senior batter also the best available leader. More recently, the charge has been levelled that we hate Zak Crawley. Again, my only criticism is that he’s doing a job which he currently seems unable to handle. That’s not his fault, but the fault of those people who are putting him in that situation. He’s clearly trying his best, what’s to dislike?

Sir Andrew Strauss is a different story. ‘Hate’ is too a strong word, but I do not like or even particularly respect him as a person.

I never particularly warmed to him as a commentator, although I’d concede he at least wasn’t as bad as KP or Vaughan. Once Strauss moved back to the ECB as Director Of Cricket, one of his first decisions was to bar Kevin Pietersen from playing for England ever again, which I disagreed with purely on the grounds that the white ball teams at the time didn’t have the strength or depth of batting ability that they do now and it diminished their chances of winning competitions.

The moment I went from disagreeing with his decisions to actively disliking him was 22 April 2018. Specifically, the day he went on BBC radio (and many other platforms/outlets) to launch The Hundred. To be clear, that isn’t the reason. I don’t ‘hate’ The Hundred, even though I have written an ungodly amount on the subject. I just think it was poorly conceived and has been poorly run. Rather, I found Strauss’s words on the subject to be both sexist and condescending to non-cricket fans. I even wrote about it at the time.

Another thing he does which prompts a visceral negative reaction from me is how he presents himself as a stereotypical executive. I suspect the reason Strauss and Tom Harrison were so close at the ECB is that Strauss wanted to be just like Harrison. They both dress the same, both speak in interminable business jargon, and both launched huge, expensive, undeliverable projects at the ECB then left before they inevitably failed. I detest that kind of person. I swear, just hearing the word ‘stakeholders’ makes my blood pressure skyrocket.

Despite posting this on a what has been described as a “hater’s blog”, I do feel like I have to justify why I don’t like Sir Andrew Strauss. Whilst I could pick out snippets from the past several years, there is an easier way. Strauss was invited by the MCC to deliver this year’s Colin Cowdrey Spirit Of Cricket lecture in February. What followed was 30 minutes of insulting English cricket fans, minimising the issue of racism in English cricket, underselling the achievements of the women’s game, misrepresenting the past and present, and presenting a dystopic future where everyone in English cricket are begging billionaires to maybe not screw them over as something to look forward to. I’m not even kidding here.

And so, without further ado, I present a transcript of most of his speech, plus my own thoughts on what he said.

“It does feel a little strange, standing here in front of you all. Perhaps it’s my own warped self-perception but I really don’t feel old enough, or for that matter wise enough, to be lecturing all the dignitaries in the room tonight about anything. Instead, I simply hope to have a conversation with all of you…”

As is typical for conversations with people from the ECB, they are doing all of the talking and we are expected to do all of the listening.

“Before we get going, I’d like to ask you a couple of questions. Does anyone in this room remember any significant event from 16th November 2021? […] Does anyone remember, for instance, on that day the Government announced a plan to require a vaccine booster in order to get a COVID pass? Remember that? Or that the Governor of the Bank Of England expressed concerns that inflation might head above the heady heights of 5% in the months ahead? Seems like a lifetime ago, doesn’t it? Well, I notice from the vacant looks on all your faces that these occurrences do not come easily to mind, which is excellent news to me because this is also the date of the last Cowdrey lecture delivered by the extraordinary Stephen Fry in what must surely be one of the most articulate, well thought-out and erudite performances I have ever witnessed.”

Funnily enough, I immediately remembered a significant event from Tuesday 16th November 2021. In fact, I had to check that I had the correct date when Sir Andrew Strauss completely ignored this particular event, perhaps the most seismic event in the history of the ECB. On that day, just a few hours before Stephen Fry delivered his Cowdrey Lecture to the MCC, Azeem Rafiq was at Westminster for his first hearing in front of the DCMS parliamentary committee. He was immediately followed by representatives from Yorkshire CCC and the ECB, who managed to confirm the worst fears of everyone involved with regards to how English cricket is run.

It is very strange that Sir Andrew Strauss forgot about this because Stephen Fry’s lecture began by referencing the hearings earlier that day. Fry’s opening remarks in 2021 might well have provided a guide for how Strauss could have chosen to approach this lecture, and the issues it raised.

“While being asked to deliver this lecture is a terrific honour, fate has seen to it that it is an honour which comes with a venomous sting in its tail. How characteristic it is of what Thomas Hardy called ‘life’s little ironies’ that I should address you at a time when we should happily be caught between the celebration of a mesmerising Men’s T20 World Cup and the mouth-watering promise of the 72nd men’s Ashes in Australia. Instead, I find myself having to give this talk from inside the choking miasma of one of those unsavoury and shameful scandals that regularly seems to engulf the game that we love. The mephitic stink that arose from Yorkshire two weeks ago is being smelled around the world, and has done no favours to that club, nor to the reputation of cricket or this country. In the midst of this stench, do we now need another ageing, white, male, from the heart of the establishment to lecture us in plummy tones on the spirit of cricket?”

It is also very on-brand for the MCC to consider the question Stephen Fry asked and then get someone who precisely fits that description for the next one. Given every possible opportunity, the MCC will never knowingly miss the chance to act exactly like a caricature of an aloof 19th century aristocrat.

“I think it is worth taking a minute to step back and ask ourselves a potentially more fundamental question: What is cricket for? What is the purpose of cricket? What are we hoping by playing or supporting the game? If we’re in the ECB offices next door, we might be asking what are the KPIs [Key Performance Indicators] to ensure we are achieving our ambition with regards to the game. I sense the odd eye rolling on that one, but one thing we know for sure is that those early pioneers of the game in the 1600s, most likely somewhere in the South of England, would not have been in possession of a policy document with KPIs written on it. It’s worth asking for a moment however, what they were trying to achieve with their underarm bowling and strangely curved bats.

Of course, we will never know the answer to this, but I can only hazard a guess that they were attempting to do three extremely simple but hugely important things. I sense they were using the game as a way of connecting people. In essence, bringing together wherever they were from and whatever their backgrounds to form a community of those with a shared interest. Alongside this, they were intent on creating entertainment for themselves and others, in what must have been an extraordinarily mundane rural lifestyle. Alternative activities and pursuits were thin on the ground back then. There was no Instagram. Finally, as people started to gather to watch these spectacles, I suspect that they would have been mightily enjoying seeing the engagement in the game. Whether that be the little boys and girls with their boundless energy simulating the efforts of those out in the field of battle or those in the latter stages of life enjoying the fresh air and the opportunity to meet and chat about the action on the field alongside other issues of the day in the comfort of a wooden seat or picnic blanket. Three simple but incredibly powerful areas of ambition. To connect, to entertain, and to engage.”

Whilst I am perfectly willing to concede that I am no historian, and honestly have little interest in the subject (I am more concerned with the here and now), very little of this section rings true to me. The idea that cricket has historically been a force for unifying communities and people of differing backgrounds in England defies even casual inspection. The MCC and first class counties encouraged and enforced a division between wealthy amateurs and the financially-dependent professionals from their creation until the abolition of amateur status in 1963. This was no theoretical divide. It was not until 1952 that Len Hutton became England’s first ‘professional’ captain, and both Surrey and Lancashire did not have a professional captain until 1963. Whilst things have improved since then, family wealth still plays a significant role in whether someone can reach the highest echelons of cricket both on and off the field. And all of that is before we consider English cricket’s treatment of women, Black and Asian cricketers in both the past and present.

The rest seems to be nostalgia for a past that never (or rarely) existed. The idea that people in centuries past were bored all of the time is highly patronising and demonstrably false. People have been entertaining themselves for millennia, without the help of cricket or any other modern innovations. If I were to suggest to an old man like Chris (aka thelegglance) that his early life must have been dull and meaningless before the invention of television or Twitter to keep him entertained, he would quite rightly tell me to sod off. Or words to that effect.

Cricket is not, nor has it ever really been, a solely rural pursuit. We know this for one very simple reason: Where are all the professional cricket grounds? With a few exceptions, they are all in city and town centres. Likewise, the stereotypical view of cricket as being watched by young children and the elderly is a telling mistake. Outside of the last 25-30 years, the top levels of English cricket were predominantly funded by the sale of tickets. Therefore, a large proportion of attendees would invariably be people of working age who could afford to buy those tickets.

“In my formative years as a cricketer playing for Radley College, Oxfordshire and Middlesex in the 1990s, the formidable Australian team reigned supreme. It was perhaps the most successful team in the history of the game. They were a juggernaut that smashed its way through any obstacle in their way with a swagger and a confidence that might never be seen again. To my eyes then, it’s clear what cricket is about. It was about winning. It was about being ruthless. It was about exploiting weaknesses and finding ways to mentally disintegrate opposition teams. In England, we looked on at those all-conquering Aussies with a mixture of awe and envy. The whole of the English games attempted, largely unsuccessfully I might add, to emulate this naked aggression. On the county circuits in the late 90s and early 2000s, the Spirit Of Cricket was largely frowned upon by coaches and captains. No more Mr. Nice Guy was the order of the day. The Spirit Of Cricket in this period, while perhaps not of a mean disposition, was relegated mainly to the sub’s bench, or the dressing room, or the bar once proceedings on the field had finished. On the field, you sense that the ends often justified the means.

I always found myself somewhat internally conflicted with this collective mindset. On the one hand, as an opening batsman facing the likes of Brett Lee and Shoaib Akhtar, I knew that (as Colin Cowdrey had pointed out) you had to be tough and resilient and up for the challenge. But on the other hand, I didn’t particularly warm to the naked masculinity of it all. I dealt with a lot of that playing rugby at Durham University and it was one of the reasons I focussed my attention on cricket. Cricket was a bit more relaxed, it was fun and laissez-faire, and it was more inclusive than many different characters and mindsets.”

It is easy to forget that Sir Andrew Strauss published the High Performance Review featuring his recommendations for improving English cricket less than five months ago. Or, at the very least, Strauss must think it is easy to forget since much of his speech contradicts both the specific contents and broader foundations of that report. The central premise of the exercise, led by Strauss, was that the entirety of English cricket should all be aligned behind a win-at-all costs (‘costs’ referring to both cash and wider consequences) mentality. “What It Takes To Win”, to borrow the term favoured in the report.

Rather than celebrating the uniqueness of English cricketing culture, Strauss’s review explicitly sought to replace it with the cut-throat attitudes from other sports. This began with the people he chose to co-author the report, which included two Premier League directors and former British Cycling director Sir Dave Brailsford. The latter’s tenure in charge of the British Olympic squad and Team Sky would certainly not be described as ‘relaxed, fun and laissez-faire’ by anyone. The proposals they suggested included creating a new ECB committee of people from outside cricket (I enjoy the irony in this), meaning other sports and the world of business, to offer their insights regarding how English cricket and its teams should be run.

“What is the game of cricket for today? Why do we play the game now, and whose interests should it represent? Is the purpose of the game today still aligned to the ambitions of those early pioneers or has it moved on to a very different place now the underarm bowling and curved bats have been replaced with doosras and switch hits? Well, as I get older and perhaps less saturated in the extraordinary pressure-filled bubble that envelopes you as an international player, the answer to that question becomes more and more clear. To me, the game of cricket can’t just be about winning or, as many people paint it out, to be about pounds and pence, dollars and quarters. No. The game continues to be about bringing people together from different backgrounds and experiences. It remains about binding countries together, often with complicated and acrimonious histories. It’s about serving as a great educator about discipline, and patience, teamwork, and surrendering to something bigger than yourself. And finally, it’s about doing it all with a smile on your face and providing entertainment, something the late Colin Cowdrey was so famous for. In short: The purpose of the game for me remains to serve those three important prongs. It’s about connecting, entertaining and engaging people.

The more I think about it, my belief that this purpose of the game has never and hopefully will never change.”

The final line in this section is the real kicker for me. As well as representing a Damascene conversion from his own High Performance Review not five months earlier, this lecture also fails to be consistent within its thirty-minute duration. For now, just remember the line “the game of cricket can’t just be about winning or, as many people paint it out, to be about pounds and pence, dollars and quarters”.

“The coming together of Brendon McCullum and Ben Stokes in May last year has shifted the game of cricket from its foundations and has asked some fundamental questions of the centuries-old accepted truths of the Test format. ‘If in doubt, bat first’ has been replaced by ‘I want to chase in the 4th innings. We can chase anything’. ‘Build an innings’ has been replaced by ‘shoot first and ask questions later’. ‘See off the new ball’ has been replaced by ‘Hit it harder’. And ‘bowl maidens and apply pressure’ has been replaced by ‘forget about the scoreboard and just find a way to induce a mistake’.”

I do wonder what Brendon McCullum and Ben Stokes think of this fairly one-dimensional description of their approach by the person who was ultimately their boss as director of the ECB’s Performance Cricket Committee. Certainly both the batting and bowling has been more aggressive since Stokes became captain, but that has in large part coincided with playing in batting-friendly conditions where it has been both easier to score runs and more difficult to take wickets. Matches where the opposition bowlers were on top, such as during the series against South Africa, saw England become more circumspect as a result.

It’s also odd to see ‘bowl maidens and apply pressure’ as being centuries-old wisdom. I distinctly remember David Saker introducing the concept of ‘bowling dry’ to the England team in the 2010-11 Ashes. The conventional wisdom, or at least the wishes of most cricket fans I had conversations with, was always that England’s bowlers should bowl at the stumps more often with an aggressive field even if that led to conceding more runs in the short term. The idea that this therefore represents a groundbreaking innovation in cricket amuses me.

“They [McCullum and Stokes] are in turn challenging all of us who love the game, no matter what our preferences, to look inward and question our own prejudices. If your preferred tipple is the Test format, or is that because of or despite the slow, meandering nature of the contest. Does adding a little extra spice and dynamism into the game make it better to watch? I think the answer to that question is yes. And if you have trekked up from the traditional heartlands of the game to the heady altitudes of the IPL and franchise cricket, or for that matter never descended from those heights in the first place, are you perhaps better connected with the Test format on the back of England rollicking along at 7 runs an over?

A distinct fault line between the red and white ball games, so often protected fiercely by specially trained and thoroughly indoctrinated border guards are now not looking quite so impregnable. The proverbial Berlin Wall between the formats is crumbling before our eyes.”

One thing you might notice when listening to players, administrators and pundits (with Sir Andrew Strauss having been all three), is that they often lack any understanding of why cricket fans might prefer Test cricket over the other formats. They have spent most of their professional lives within a bubble where they spend a lot more time with each other than those of us who ultimately pay their wages. I would struggle to find a single person who said that a slow scoring rate in its own right was something they liked about Test cricket. That isn’t to say that I don’t enjoy passages where not many runs are scored, but this is because it often occurs when the bowlers are bowling well or conditions are in their favour and the batters are being tested as a result. The clue is in the name. It is (or should be) a Test.

One obvious benefit Test cricket has over T20 is sheer duration. Why would I want to see Jofra Archer bowl just four overs in a day when I could watch him bowl fifteen? Or see Joe Root bat for half an hour instead of all day? I also really enjoy watching sports where specialist position players have to participate in areas they aren’t as good at, in the way that bowlers always have to bat in Test cricket. I honestly haven’t watched a single game of baseball since the National League changed its rules to stop pitchers having to bat instead of Designated Hitters. In T20s, it is pretty rare for the three worst batters in the team even have to pad up. Finally, I personally find that Test cricket lacks the artificiality of T20s. There are minimal fielding restrictions, no limits on the number of overs a team’s best bowlers can deliver, and a time limit which usually doesn’t affect the outcome of the match. When something exciting happens in a Test match, it feels more real than when you have powerplays, fireworks, and a commentator shouting in your ear every few minutes.

This is a running theme through this lecture by Strauss, but I do find it slightly annoying that he consistently refers to the IPL and other franchise cricket as being the ‘heights’ or at the ‘top’ of the sport with internationals and Tests far below. But then again, as a fan predominantly of Test cricket, he no doubt considers me an ‘indoctrinated border guard’.

“The truth is the game of cricket has never been more popular or more diverse. The cynics out there might turn towards India in that regard with its 800m fans and the vast majority of all revenues in the game and say that its extraordinary powerhouse is distorting the picture. That is untrue. While the Indian juggernaut is only just gaining pace, its economy is due to pass that of the USA in just 17 years’ time, perhaps the real successes lie currently far away from it.

Let’s take Afghanistan, for instance. In 2008, Afghanistan won the ICC World Cricket League Division 5 title in Jersey. Just a year later, by 2009, they had furthered that by beating the likes of Uganda and Argentina in winning the 3rd Division title. They were given ODI status in 2011, and in June 2017 (less than 10 years after winning their Division 5 title) they were given full membership of the ICC and with it the golden ticket to play Test cricket. While that journey in itself is mind-blowing, just pause for a moment to reflect on the fact that 99 different countries have taken part in men’s international T20 cricket, and 63 countries the women’s equivalent.”

Saying that cricket globally is more diverse than ever is an interesting suggestion but is very difficult to quantify, much less prove. Virtually every one of the 99 countries Strauss mentions has been playing international cricket matches and hosting club competitions since the early 20th century. The key difference between then and now is that we in England are often able to watch those games thanks to the invention of streaming. The sport may or may not be more diverse and widespread around the globe, but our awareness of cricket happening outside of the main ICC members has increased exponentially in the past decade.

It is interesting that Strauss uses Afghanistan as his example of success in this regard. The Afghanistan Cricket Board has refused to support women’s cricket in their country, even before the Taliban took control in 2021, which has ultimately led to Cricket Australia refusing to play against them this month. Fielding a women’s team is supposed to be a minimum requirement for full ICC membership, and this policy could lead to Afghanistan being barred from international matches altogether in the near future.

“There have never been more women and girls playing the game in this country than there are right at this minute. Over the last three years alone, the number of women and girls teams in this country has grown by a third. We now have 80 full-time professional cricketers in England and Wales, and over 270,000 people attended the second season of the women’s Hundred. This growth domestically has been matched in other parts of the world, with India in particular really starting to embrace the opportunities to grow the women’s game with the overdue advent of the women’s IPL. Also, who can forget the extraordinary spectacle of Australia winning the Women’s T20 World Cup final in front of 86,000 adoring fans.”

Yes, the growth of the women’s game is an unadulterated good from the past few years. Sir Andrew is actually underselling the progress the ECB has produced this year, as there will be 80 full-time domestic contracts in addition to the 18 centrally-contracted England players making a total of 98 professionals.

At the same time, the ECB has often seemed to be holding back women’s cricket as much as they have been helping it spread and there is much more they could and should be doing. The average wage for those 80 domestic contracts is still less than the minimum wage for a men’s county cricketer and still leaves many talented women cricketers having to maintain a second job in order to make ends meet. The absolute lack of promotion for the Charlotte Edwards Cup means that the 270,000 people who watched the women’s Hundred are almost certainly not aware of a T20 competition featuring most of the same players taking place on their doorstep. This year’s edition of The Hundred features no women’s matches in the ‘headline’ timeslot for the first time in the tournament’s short history. The ECB is singularly failing to embrace opportunities to grow the women’s game, as Sir Andrew might say.

“Whatever side of the fence you’re on regarding the sanctity of Test match cricket, no one in their right mind could challenge the assertion that T20 has helped the game of cricket in its purpose to connect people, by bringing disparate nations together, and in doing so entertain and engage with diverse players and supporters alike. That is, of course, if you agree that this is the purpose of the game.”

I mean, it hasn’t. Australia refuse to play against Afghanistan. India refuse to play against Pakistan in bilateral series. Afghanistan refuse to play against any women at all. The present possibly represents the least harmonious moment in international cricket relations since South Africa’s readmission in 1991. At the same time, the IPL owners buying up almost every T20 franchise team going means that almost every country’s domestic premier competition looks identical with the same team names, the same kits, the same pitches and many of the same players. The sport as a whole has never looked less diverse.

Also, the idea that you could only disagree with the Strauss’s premise if you believe that Test cricket is sacred is a blatant straw man argument. I prefer Test cricket to the other formats (and other sports) because I’ve watched them all and I like what I like. There’s plenty about it I would change, given the opportunity. Just because there are Simon Heffers and Henry Blofelds in the world who oppose change or progress almost on principle, there is no need to lump all Test fans together like this.

“Even the IPL salesman with the most slippery of tongues and smooth sales technique would not have been able to convey just what an extraordinary success the tournament would develop into. As it stands, the IPL sits just behind the NFL in the USA as the most valuable sports tournament on a per-match basis. It far exceeds the Premier League football in this country and, as the Indian economy grows, it is expected by the time it reaches parity with the size of the USA economy in 2040 the value of the IPL is likely to be six times what it is today. i.e. This is going to be the biggest domestic sporting tournament in the world, bar none.”

To use Strauss’s own words from earlier: “The game of cricket can’t just be about winning or, as many people paint it out, to be about pounds and pence, dollars and quarters”.

“If you allow yourself to keep bound up in the thesis of the purpose of the game is to bring diverse people together, whether playing or watching, and allow cricket to educate and connect then surely the rise of franchise cricket is one of the great steps forward. More players are playing in different parts of the world, experiencing new places and meeting new people. The game has developed and innovated at a pace never before experienced, and more and more game are engaged with the great game that we love so much. Yes, there is a danger of overkill and some tournaments seem to engage more than others but you could probably make that argument about international cricket or county cricket with its endless treadmill, or even club cricket for that matter.”

So county cricket is an ‘endless treadmill’ which should be cut back as a result, according to Sir Andrew Strauss. At least it is impossible to argue that this conflicts with the High Performance Review he published.

More broadly, I think that it is becoming clear that Strauss does not really seem to enjoy cricket. He was good at playing it, and it has been his job for almost thirty years, but he seems to loathe watching it and simply can’t fathom why other people would want to. His ideal format appears to be that each country plays cricket for one month a year in a glitzy T20 competition, leading to the the best players reaching the IPL. For fans of American sport, this will be reminiscent of basketball, baseball and/or ice hockey around the world.

Strauss’s swipe at club cricket will worry a lot of people too, considering how influential he has been within the ECB. Clubs typically attempt to play as many matches as possible because that is how they derive their income for the year. Player fees, selling food and drink, even ticket sales on occasion, without which the amateur game would die at an even faster rate than it is currently.

“And as for the women’s game, the rate of growth will just accelerate. The first IPL franchises have been sold for an earth-shattering sum of £465m. Women’s cricket is truly standing on its own two feet and is likely to be in the top three sports for earning potential for any young girl with talent and an ambition to play sport professionally.”

Women’s cricket in England would be entirely self-reliant and profitable now if the ECB were simply to fairly distribute the revenue from The Hundred. The women’s competition provided 70% of the men’s attendance and a 49.4% of the TV viewership in 2022, which are the two main sources of income. In spite of this, women players are only receiving 25% as much money than the men, and all ‘profits’ are distributed to the men’s game via the counties. This doesn’t even begin to consider the commercial power of the England women’s team.

It bears saying that the exponential growth of women’s cricket, in England and globally, strongly suggests that there has been strong latent demand all along. People have wanted to watch it, and pay for it, but governing bodies such as the ECB have simply not allowed them opportunities to do so. Even the success of the women’s Hundred was a colossal fluke. Every match being a doubleheader, meaning all women’s games would have full television coverage, only occurred because COVID and the need for ‘bubbles’ meant that it made sense to consolidate things at fewer grounds. The original fixture list for 2020 shows that the women’s teams were only scheduled to play nine matches at the eight main grounds.

“If the pioneering mindset employed by the England team under Stokes and McCullum rubs off on others, who is to say that a fair proportion of all these new players and supporters entering the top of the funnel don’t gravitate down to watching and playing Test cricket as well?”

A theme running through this piece is Strauss’s belief that love of T20 will translate to a love of Test cricket if the scoring rate is quick enough. Just as slow scoring is not really what I enjoy about Test cricket, I have enough respect to understand that people who prefer T20 are not that shallow either. Scoring at 4.77 runs per over rather than 3.97 (England and Australia’s scoring rates since McCullum took over) is not suddenly going to persuade someone who wants their cricket in three-hour portions.

The key thing about Bazball, what will bring new fans to the format, is winning. Everyone likes a winner. This is why football teams like Manchester City have more glory-supporting fans in London than they do in Manchester.

“Of course, there are bound to be losers whenever there is significant change and disruption. You only have to look at the horse salesmen at the advent of the motor car or the likes of Kodak at the advent of digital photography for some cautionary tales to emerge. It is inevitable that some old institutions might creak at the seams, including some debt-laden national governing bodies and professional clubs. Their role and purpose in the game may have to be redefined and clarified over time. Also, bilateral cricket in the way we see it today is likely to be squeezed in one way, shape or form. Is that a problem? Only if we hold on too tightly to the way things have always been. I firmly believe that the Test series that capture our imaginations today, the ones we really look forward to, aren’t going anywhere. But as we’ve already heard from John Woodcock, cricket has never been what it was.”

This section of the speech might as well have been delivered by Lord Farquaad, the villain from the first Shrek film. In that seminal movie, the evil lord sends several knights to their certain death by saying “Some of you may die, but it’s a sacrifice I am willing to make”. Strauss seems equally eager to see the end of both international and county cricket as we know it, with the surviving cricket fans left mainly with overseas franchise competitions.

I would guess, when Strauss says that “the Test series that capture our imaginations” refer to the ones against India and Australia. Can a sport, or a format, survive or thrive with only three teams and home series every other year? It is worth remembering that Test cricket is currently responsible for well over half of the ECB’s total revenue. Most of the Sky TV deal and most of the ticket sales. Lose that, and the ECB could well drop back into the host of cricket boards financially dependent on India and the BCCI in order not to go bankrupt. Not that Strauss cares about money, of course.

“What is the role of the Spirit Of Cricket in all of this? For some reason it’s hard to imagine it enduring on the pitch in quite the same way that it did in bygone ages. Scrutiny, pressure, technology and match referees means there’s less latitude now for those acts of infamy or chivalry that define what lay either inside or outside the spirit of the game. Instead, I see the Spirit Of Cricket perhaps evolving into something quite different. If the purpose of the game is to connect, inspire and engage both players and supporters then the Spirit Of Cricket in my mind needs to act as the oil which greases the cogs. It is in essence a secret sauce that differentiates the game of cricket from all the other sports, pursuits and activities out there. Of course, this has always been the case, to some degree. The Spirit Of Cricket, or absence thereof, has either elevated the game from the rest in some way or relegated it back to the vast snake pit that is elite sport, where every sinew is being strained to gain an advantage.”

I would argue the completely opposite point, that “straining every sinew” is actually the “secret sauce” that gives all sport greater meaning. As cricket fans, we can tell when it matters to a cricketer whether they win or lose a game. Just compare the reaction of players when teams lose an Ashes series to losing in the final of a franchise competition. “Straining every sinew” to win because all 22 people on the field care about the result is ultimately what causes cricketers to decide to do something they know will be unpopular but within the rules, such as Greg Chappell demanding an underarm ball in the 1981 World Series Cup final. And it also allows for the moments of chivalry Strauss enjoys, as players willingly risk their odds of victory because they don’t want to win the ‘wrong way’ or console their distraught opponents after the match.

“As we navigate our way towards this brave new world, we’re all going to have a responsibility to ensure that the spirit of the game accompanies us on this new journey. From a player’s point of view, there will clearly need to be an awareness that the world is watching every move they make, in a way that was never the case previously both on and off the pitch. With more opportunities and rewards comes more scrutiny and intrusion. While in the past players might have been able to swallow the odd invisible pill, these days they are likely to be in short supply. In addition, the best players (wherever they hail from) will have to weigh up their own personal aims and ambitions alongside their loyalty to their own counties and formative teams. This may lead to some hard soul-searching to be done but, in the name of the spirit of the game, it must be done.”

I think Strauss massively overestimates the visibility of current English cricketers. When Ben Stokes and Alex Hales were arrested following a fight in Bristol, it took almost two days for the story to be reported by the press. No one involved seemed to know who he was, or at least think he was famous enough to sell the story to the tabloids. If Jos Buttler walked into my workplace tomorrow, I genuinely don’t think any of my colleagues would recognise him.

There have certainly been examples of players turning down lucrative T20 contracts, although every example I can think of was in order to play for England rather than purely through loyalty to their county. Loyalty does not pay the bills, and these are professional cricketers. Emphasis on ‘professional’. This is their job, and most cricketers only have a few years of maximum earning potential before teams move on to someone younger. Suggesting that people who look at their personal circumstances and take the highest offer are in some way betraying the Spirit Of Cricket is neither fair nor right.

“Perhaps more important, the Spirit Of Cricket needs to accompany modern players (and I’m speaking primarily about players in the men’s game now) to an area that neither the prying eyes of the media or the feverish adulation of fans can penetrate, and that is the dressing room. As we move forward as a game, with players of different genders, races, creeds and beliefs coming together, so the traditional macho hierarchical and perhaps at times verging on bullying dressing room banter of yesteryear will need to be softened to a culture that is more tolerant, understanding, welcoming, and embracing of difference. The events over the last 18 months, whether they come from Yorkshire or elsewhere, have shown we’ve got a lot of work to do in this area, but the Spirit Of Cricket demands that we do this work.”

For a start, the issues of racism and other discrimination are certainly not exclusive to men’s cricket. Ebony Rainford-Brent and Isa Guha have both described their own experiences of racism whilst they were players, at least two current women’s cricketers have been punished for discriminatory social media posts, and the continued lack of representation of Black and Asian players in the women’s professional game (even compared to the men) suggests something has gone very wrong in the junior pathways.

Besides that fairly critical error, this whole section portrays someone with very little understanding of the problem of discrimination, nor empathy for the people it happens to. Every part of his description seeks to minimise the issue. It doesn’t happen to women (it does). It is “traditional”, “macho” and “hierarchical” behaviour (rather than unacceptable, abusive and exclusionary). It is “verging on bullying” (rather than being one of the clearest indications of bullying known to humanity). It is “dressing room banter” (instead of being considered unlawful in every other UK workplace outside of cricket). That endemic racism in terms of recruitment, retention and regular insults is a culture that needs to be “softened” (not eliminated entirely).

To put this in context: It is likely that Sir Andrew has taken part in several programmes intended to educate people about discrimination and both its legal and emotional outcomes in the past couple of years as an ECB employee. Reports have been all over the press. Despite all of the information available to him, all of the training, he just does not seem to understand the problem at all.

“For someone who’s probably already spent too long in cricket administration, I see both huge challenges and opportunities for those running the game. The game’s spirit dictates administrators need to seize this moment of disruption and change, and ensure that it leads to the game fulfilling its purpose to connect, entertain and engage. That means an administrative equivalent of Bazball, a pioneering, forward-looking, optimistic mindset that keeps the intention of what success in this game really is at the front and centre of their minds. If we allow ourselves to be weighed down by the way things were, we run the risk of creating division and infighting and battles for control. The various national governing bodies might well find themselves as the last horse salesmen in the era of the motor car. We need to let go of those dirty words like ‘power’, ‘control’, ‘politics’ and ‘ego’ and just simply ask what we can do to help the game fulfil its purpose.”For someone who’s probably already spent too long in cricket administration, I see both huge challenges and opportunities for those running the game. The game’s spirit dictates administrators need to seize this moment of disruption and change, and ensure that it leads to the game fulfilling its purpose to connect, entertain and engage. That means an administrative equivalent of Bazball, a pioneering, forward-looking, optimistic mindset that keeps the intention of what success in this game really is at the front and centre of their minds. If we allow ourselves to be weighed down by the way things were, we run the risk of creating division and infighting and battles for control. The various national governing bodies might well find themselves as the last horse salesmen in the era of the motor car. We need to let go of those dirty words like ‘power’, ‘control’, ‘politics’ and ‘ego’ and just simply ask what we can do to help the game fulfil its purpose.”

Strauss’s mindset has always been that of a business executive. Such people love nothing more than launching a vast, ‘game-changing’ project which leaves a mark on their company. A bold initiative which will revolutionise their field. For Tom Harrison, it was The Hundred. The attraction of this approach is that there is literally no downside for the person responsible. It it works, they are hailed as a hero and become legends in their field. If it fails, they receive a huge severance cheque followed by a job at another company soon after. It’s like gambling with someone else’s money.

A great executive, a great sports administrator, should ideally be completely unknown and unheralded. I yearn for the days when I had no idea who the chair and chief executive of the ECB, because I only really became interested in the inner workings of English cricket due to my frustration with endemic failures of management. It’s like umpiring. When an umpire does well, you remember the match. When an umpire does poorly, you remember the umpire.

“Likewise, those new powerhouses of the game (the investors, the owners, the tournament directors, the agents), they need to understand that both players and the clubs and countries that facilitate their development are not there to be exploited like minerals being pulled out of the ground. The Spirit Of Cricket demands that short-term profits and return on investment do not create barriers to the nurturing and development of the next generation of cricketing icons. Purpose-led investment, where the returns are sustainable, has to be the order of the day rather than the hard-nosed, Gordon Gecko-like ‘greed is good’ attitude. If the purpose of the game is to bring people together, connect nations and expand the reach of cricket, then investment in the grass roots of the game cannot afford to be so inequitable.”

Can anyone think of an example where a billionaire has forgone hoarding their assets in order to ‘give back’ to society in any substantial way? It’s not entirely unheard of, but it is extremely rare. Relying on the generosity and benevolence of the super-wealthy and the Gordon Gecko-like people who tend to become investors and agents seems like a recipe for disaster.

Of course, the current arrangement is a long way from offering an equitable investment in most of the parts of the game. Everything other than men’s professional cricket gets precious little money or resources, even as the commercial power of the women’s game increases exponentially and club cricket obviously provides a large number of those professional men’s cricketers. It was telling how Sir Andrew Strauss’s High Performance Review insisted that the men’s England and county teams needed even more money spent on them, which in the zero sum game which is cricket’s finances would logically lead to everyone else losing out. Far from being a proponent of equitability, Strauss has consistently sought to make the issue worse in England and Wales.

“And finally, what does the Spirit Of Cricket say to those who follow the game as it moves forward at this frightening speed. Well, largely in my opinion, it says little other than ‘Sit back and enjoy the show’. There is something out there for everyone. In the past, it could be argued that certain interests, whether they lie in this room [within the MCC], or in the corridors of the ECB and other national governing bodies, or on the boundary edges of the county grounds, took precedence over others. That is no longer the case. No one, not even BCCI, controls the game any more. There are too many people involved, too many variables, too much disruption and chaos for anyone to be pulling the strings. In a sense, the game is democratised. While this is confronting and perhaps difficult to hear for some, I feel like we should be rejoicing this fact. The game now has more freedom and more levers available to allow it to fulfil its purpose than ever before. There is genuine choice for players, spectators and followers alike. The future direction of the sport will not be decided in the meeting rooms of the ICC in Dubai, but rather the puchasing power of the increasing number of those who choose to follow the game.”

It is a fundamentally absurd proposition that moving English cricket from being controlled (theoretically) by tens of thousands of cricket fans as members to being owned by a handful of foreign billionaires represents democratisation. The status quo is undoubtedly flawed. The vast majority of county members are primarily fans of men’s first class and Test cricket, which means the interests of white ball and women’s cricket are overlooked, as is what’s best for the amateur clubs that the ECB also governs. If anything, the one structural change which would improve how English cricket is run would be widening the base of people involved in making decisions beyond the current county members. Centralising power in a handful of investors and hedge fund managers does nothing except make profit the only objective for the sport, to the detriment of everyone in the game.

“I sense that the early pioneers of the game will be looking down at these developments with a mixture of pride and satisfaction. It is genuinely extraordinary to see how far the game travelled and expanded from those early days in the rural paddocks of Kent. More importantly, it ain’t done yet as it creeps ever more confidently to influence more people in different corners of the globe. Broader cricketing communities are growing. More boys and girls are being inspired to play or follow the game, and hundreds of millions of people around the world are using cricket as a vehicle to entertain themselves and others every single day. To me, whatever our background or beliefs, the Spirit Of Cricket dictates that this is something for which we should all be extremely grateful.”

I sense that the early pioneers of the game will be looking down at the modern game and wonder why the landed gentry who were oppressing them in the 1600s had basically stolen the sport from them and been controlling it for the past 300+ years. I mean, I don’t really. I obviously have no idea what a 17th century farmhand would think about anything, but it’s a useful oratorical device you can use to make any point you want. I do know that club participation in the sport is down in England, as are TV viewing figures. I worry about the long term survival of the sport in this country, and nothing Strauss said in this long speech made me worry less.

More broadly, I think this talk speaks to a wider issues within the ECB. Sir Andrew spends a large portion of it insulting English crickets fans (who are ultimately the source of all the ECB’s income, let’s not forget), betraying his lack of awareness regarding women’s cricket and minimising the issue of racism within English cricket whilst actively campaigning for a sport run by billionaires as opposed to people who love the game. This man was in the halls of power for over seven years, where I believe he was pretty popular, wielding a great deal of responsibility and influence in the process.

I am very glad he’s leaving, but I worry that there are more people like him left behind.

If you have any comments on this, or the other stuff happening in English cricket right now, feel free to comment below.

The High Performance Review – Why It’s Bad For (Almost) Everyone Involved

Six weeks ago, I wrote a 7,000 word post regarding the flaws in the consultation document from the ECB’s High Performance Review. Literally the next day, the final report was published. At first glance, the whole thing seemed laughably poor. I was therefore dismayed to see the recommendations receive broad support, with only those regarding the county schedules receiving the consideration and pushback that they deserve.

As a consequence, I have decided to write this brand new 11,000 word post which details point by point why each of the 36 proposed actions is bad for improving the development and performance of England men’s players, bad for the ECB, and bad for the counties.

RECOMMENDATION 1: CREATE ACCOUNTABILITY FOR MEN’S HIGH PERFORMANCE

Proposal 1: The introduction of a High Performance Non-Executive Director (NED) role on the ECB
Board

Why it is bad with regards to High Performance: Three cricket boards have an obvious claim for outperforming the ECB with regards to developing world class men’s cricketers: Cricket Australia, New Zealand Cricket and the Board of Control for Cricket in India. None of them appear to have a board member with sole responsibility for their men’s team development and performances. This would suggest that such a role is far from essential to the process, and may even be harmful.
Moreover, such a move ignores the lessons of this summer. Coming into the 2022 season, England were considered a very strong white ball team but relatively weak in Test matches. Following new appointments in both coaching and captaincy, these trends appeared to be reversed. This would seem to indicate that the most significant factor with regards to the performance and development of England cricketers is the individuals who are employed rather than the structures they are in. In other words: Sack those currently in position who haven’t done their jobs well, many of whom were authors of the High Performance Review, and hire better people instead.
Why it is bad with regards to the ECB generally: It will cost the ECB a lot of money every year to employ an additional board-level director, not to mention the extra staff who will likely be needed to support them and the use of consultants during the recruitment process. If the extra position offers no logical likelihood of improvement, then that is a poor use of the ECB’s time and resources.
Why it is bad for county cricket: Whenever the ECB spends money on extra staff members, in such a way unlikely to yield any positive results, that is money which then can’t be used to help the counties either directly (through central payments) or indirectly (such as building up ECB reserves or improving participation levels). Inefficiency and profligacy within the ECB is not harmless, as it prevents the ECB’s resources being used in a better way.

Proposal 2: The Performance Cricket Committee (PCC) to be re-purposed with a single strategic focus
on enabling successful England teams and delivery of this plan

Why it is bad with regards to High Performance: A committee dedicated to delivering the proposals in this plan would be a plus point if the proposals in this plan were good. If the proposals are not good, and would not logically lead to any improvements, then it creates a tier of bureaucracy where success (and quite possibly a cash bonus) is linked to the implementation of a plan rather than beneficial outcomes such as an improvement in international results or more Test-quality cricketers being developed. This provides little incentive for members of the committee to question or alter the plan if it is not working.
Why it is bad with regards to the ECB generally: One likely consequence of limiting the Performance Cricket Committee’s responsibilities is that another committee would have to be formed in order to oversee the areas which it is stripped of. Apart from the additional expense that English cricket will incur as a result, it would also further increase the sheer number of people involved within ECB committees. I have yet to hear a single person say that having ‘not enough committees’ is an issue which they need to address.
Such a move would also enshrine the view that delivering ‘high performance’ is the sole priority within the structure of the England team. It is worth remembering that the ECB is less than a year away from its disastrous appearance in front of the Department of Culture, Media, and Sport parliamentary committee hearing into discrimination. There are a number of investigations and reviews regarding racism and sexism which are due to report in the coming months, and it would be the height of foolishness to pre-empt and ignore these issues by making wide-ranging changes to the structures and culture of English cricket before they are published and the results considered.
Limiting the remit of the PCC does make sense if you were to consider the current members of the committee unable to fulfil their current obligations. Since several of those members helped write the High Performance Review, such a perspective would presumably bring the conclusions of that review into question.
Why it is bad for county cricket: Aside from the additional costs involved, again, having a committee dedicated solely to to the implementation of this plan means that it will become entrenched and difficult to overturn. Counties must therefore act immediately to oppose all of the recommendations in this review, and not just the two related to domestic schedules.

Proposal 3: The creation of an expert panel from outside of cricket – ‘Performance Advisory Group’ (PAG) – to support and advise the PCC
Why it is bad with regards to High Performance:
Taking methods from banking and applying them to cricket will not create improvements in performance for the same reason that taking lessons from scuba diving and applying them to stamp collecting won’t work: The outcomes are either so generic as to be obvious, or so specific that there is no practical application.
It suits the board, the Performance Cricket Committee and the ECB employees responsible for developing international cricketers, many of whom helped write the High Performance Review, to imply that all conventional cricket methods have been applied to the problem with the best coaches and technology available and failed. If this is the case, then there is an obvious requirement to both increase funding and to create unconventional processes to deal with the issue. This avoids laying blame on those currently in situ, as they did the best with the resources they had available. The problem with this line of thought is that it falls apart after a single question: If a massive influx of money and brand new ideas are needed to succeed in international cricket, why are they being outperformed by India and Australia? Neither of these boards appear to have ball tracking at every domestic match, nor regularly consult with business leaders and luminaries from other sports, nor centrally organise warm weather training camps and conferences for their domestic teams. What they do have are better coaches, better team cultures, and better executives overseeing it all.
Why it is bad with regards to the ECB generally: It is a patently stupid idea, which makes those who propose or support it look ridiculous to almost everyone watching. The concept that it is necessary to reach into business or other sports to gain alternative views on how England could improve its coaching of players demonstrates how the ECB thinks everyone within cricket agrees with them. They don’t. The consultants who they pay to agree with them do so, as do the people who they hire after ruling out anyone with an opposing viewpoint.
Far be it for me to disparage people who are ‘Outside Cricket’, but the England teams’ issues are caused by a lot of bad ideas being implemented poorly by people who were appointed by morons and there are plenty of candidates in and around English cricket who would be happy to say so.
Why it is bad for county cricket: Aside from the additional cost taking more money out of the game, it would seem to give a group of people with no interest in cricket beyond a paycheck an inordinate level of influence on the ECB, and by extension the counties themselves. Having appointed such a committee, the ECB would almost be bound to follow its recommendations or else they would have to admit it was a foolish idea.

RECOMMENDATION 2: IMPROVE OUR SHARED UNDERSTANDING OF ‘WHAT IT TAKES TO WIN’

Proposal 4: Update What it Takes to Win (WITTW) research on the batting and bowling skills required to win in Test and limited overs cricket
“This includes broadening the analysis to include a deeper understanding of the physical and psychological factors that predict how well a player may perform in elite cricket.”
Why it is bad with regards to High Performance: Ruling out cricketers with superior batting or bowling records on the basis of some metrics decided by a committee would be a very interesting approach to take, and not one typically employed by any other teams. If the England team had a wealth of talent at its disposal, such a move might not have any negative effects. As it stands, that is unlikely to be the case.
Why it is bad with regards to the ECB generally: It bears saying that, particularly with regards to players’ psychological makeup, these factors become a lot less important when paired with good leadership. It is the role of captains and coaches to manage a disparate group of individuals, getting the most out of every single one. Good leaders can handle multiple subordinates with different needs. Getting rid of anyone who doesn’t fit into their idea of how an international cricketer should think would be a tacit admission that the people that the ECB have hired in senior roles lack basic management qualities.
Such a move would also offer a significant risk of discriminating against minority cricketers, as ‘not fitting in’ with others and different cultural reactions to authority have been cited as barriers to players who aren’t White public school boys advancing, and these proposals would seem to further entrench that idealised image of what a professional cricketer should act like.
Why it is bad for county cricket: The aim appears to be to embed the What It Takes To Win methodology throughout English cricket, using annual conferences, coach qualifications and financial payments to incentivise counties toward following the ECB’s lead. This means that any potential damage will not stay limited to just the England teams.

Proposal 5: Embed the game’s WITTW analysis into the ECB coaching curriculum and the wider network ethos
Why it is bad with regards to High Performance: The review doesn’t explicitly state what What It Takes To Win entails, but describes it as “a holistic view of what skills and attributes players and teams need to succeed”. Examples of what this might entail can be inferred from other sections of this report: Bowlers using spin or extreme pace, and batters facing them more often. It’s certainly wouldn’t be a problem for England and the counties to use and develop more players with these skills, but it would be foolish to do so to the exclusion of everything else.
International cricket has shown us time and time again that you cannot afford to overlook talented players just because they don’t fit the expected archetype. Since South Africa’s readmission to Test cricket, the bowler who has the best Test bowling average for them (min. 100 wickets) is medium-paced Vernon Philander. Over 80% of the Tests he played in used the red Kookaburra ball and yet he frequently bowled deliveries at less than 80 mph, an approach which Sir Andrew Strauss appears to argue would not work for English bowlers. Mohammad Abbas has had similar success for Pakistan, almost exclusively with a Kookaburra ball. Two of the highest-scoring openers in the 21st Century are Virender Sehwag at 5.0 runs per over and Sir Alastair Cook at 2.8 runs per over. The ECB’s strategy not only risks skilful players not being selected for England when they might be in the best XI, but perhaps not even making it through to county first teams.
Ultimately, the goal of the ECB and counties has to be making every single cricketer as good as they possibly can be. Whether they bowl at 95 mph or 78 mph. Whether they score at 5 runs per over or 1.5. To pigeonhole players as ‘not Test material’ because their skills don’t fit a selector’s preconceived ideas of what the format requires has probably cost several good county bowlers an opportunity to prove their worth. Many attempts by ECB coaches to make square pegs fit into round holes, pressuring bowlers to become 5 mph faster or batters to increase their Test strike rates, have arguably ruined the players’ lives.
To misquote the film Ratatouille: “Not everyone can become a great cricketer, but a great cricketer can come from anywhere.”
Why it is bad with regards to the ECB generally: Imposing an untested coaching and scouting philosophy, apparently overriding the judgement of their own employees in the process, will be crushingly bad for morale and recruitment. What international coach with any self respect would allow every matter of selection and training be dictated to them by a committee of executives? The best case scenario is that it would be largely ignored.
Why it is bad for county cricket: The ECB’s track record for coaches that have received its qualifications is abysmal. An English coach has never won an ICC tournament with England, nor has one won an Ashes series since Micky Stewart in 1987. The state of English coaching is, generally speaking, dire and the introduction of standardised ECB training in 2000 has done nothing to improve things. The curriculum doesn’t need additions, much less of expensive and untested methods as is proposed, but scrapping (with everyone currently involved at the elite level fired) and starting again from scratch.

Proposal 6: Implement mobile ball tracking technology within the domestic game to ensure that any WITTW skills are measured objectively
Why it is bad with regards to High Performance: You can tell a lot about how well someone in cricket understands statistics by how enthusiastic they are about using data in coaching and selection. The argument is that it replaces old-fashioned guesswork with a scientific and reliable approach. I do not think that most of the cheerleaders for it, particularly ex-cricketers, broadcasters or executives, understand the intrinsic limitations and biases that it has.
The first thing to say is that ‘ball tracking’ represents less than half of the information which is logged for each delivery. Whilst that part is broadly consistent and objective (subject to the technology working properly), the other aspects are much less so. An observer records dozens of aspects of each play, particularly regarding the batter and fielders, which are used as a very important part of the data set. Is the batter on the front or back foot? Was the batter in control of the shot? Could or should a fielder have prevented the runs? Was the shot aggressive? How difficult was a catch opportunity out of 100? All of these judgements are subjective, and leaves the gate wide open for the observer’s biases to skew the figures to meet their expectations. The same innings could have a very different ‘score’ depending on the person doing it, which seems like the opposite of a scientific method.
All of this ignores perhaps the greater issue regarding using statistics in cricket, which is sample size. I’ve lost count of the number of times I have seen statistics on a players’ strengths and weaknesses based on just a handful of games. It is frequently stated as fact that a young batter struggles against all spin when they had played the majority of their Test matches against teams with world-class spinners (against whom more experienced players also struggled), for example. Using data in this way blinds you to the context of performances. At the same time, making the data set larger in order to remove these kinds of short-term blips leads to introducing a lot of irrelevant information. An extreme example would be James Anderson. His career Test bowling average is 26.22, but this goes back to his debut in 2003. Do statistics from almost twenty years ago really have any bearing on how he will play now?
What good data analysts do is contextualise the data they are given. Each performance by a player is affected by so many factors (the quality of the opposition, the position of the game, fitness, fatigue, the light and weather, to name just a few) that no algorithm can actually quantify or accurately judge a player’s value, no matter what their marketers tell you. Ultimately, having ball tracking data for every cricket game in the world would not offer you any more useful information than a good scout watching the game.
Why it is bad with regards to the ECB generally: The cost for introducing Hawkeye (or the non-branded equivalent) for every county ground is eye-wateringly huge. At a minimum, I think you would need nine teams of three people to cover every game (two technicians and someone logging the non-tracking elements of the data), plus hiring all of the equipment (at least four specialist cameras for every match) and licensing the proprietary software needed to make it all work. It may well be easier to install the cameras and staff semi-permanently at each of the eighteen main grounds, in which case it will require twice that many. This is a massive outlay of money with very little to show for it, when that money could be better used elsewhere.
Why it is bad for county cricket: Again (and this is a recurring theme throughout the review), this proposal requires a massive amount of extra money to be spent without any guarantee (or, quite frankly, likelihood) of success.

RECOMMENDATION 3: FOSTER A HIGH-PERFORMANCE COMMUNITY

Proposal 7: Establish a community for high performance, connecting individuals and leaders in relevant roles – coaches, directors of cricket, ground staff, and so on
Why it is bad with regards to High Performance: The ECB has consistently failed to show success in coaching or scouting for over a decade, which is essentially the issue that led to the review being written, so how are they qualified to teach those at county level? It is like if Liz Truss started doing courses on how to win friends and influence people. The methods and philosophies suggested in this review have not been used by England or any other team, and yet the ECB appears to support implementing these untested processes at every level of the game. This would risk institutionalising bad practice, and further damage the England Test team as well as the counties.
Why it is bad with regards to the ECB generally: This would require several new staff positions at the ECB in order to manage this community, perhaps a whole new department, which again increases costs for the ECB.
Why it is bad for county cricket: This proposal represents yet another attempt by the ECB to micromanage every aspect of how the counties are run. Whilst there are undoubtedly some teams which are doing so badly that they need this kind of help, it is very questionable that anyone at the ECB has the qualifications necessary to deliver it. The whole review is based on the premise that they have failed in their work and need radical solutions to fix, after all.
And, of course, this would also require extra expenditure by the ECB and take money out of the game.

Proposal 8: Ensure regular communications between these roles, and explore the holding of an annual performance summit. Much of the communication to centre on sharing and embedding the WITTW framework
Why it is bad with regards to High Performance:
Only a certain brand of executive thinks that conferences routinely offer any positive outcomes. For most people, it is a few days listening to boring speeches (not that the speakers think so) and not doing the work you’re actually paid to do.
Why it is bad with regards to the ECB generally: Who’s going to pay for the conference and hotel rooms and transport for the hundreds of people that the ECB wants to gather every year? Another expensive suggestion.
Why it is bad for county cricket: As well as the costs, both centrally at the ECB and for the counties themselves, the entirety of county cricket will grind to a halt for a few days as every county Director of Cricket, coach and senior ground staff will go to a conference for a few days.

RECOMMENDATION 4: DEVELOP DIVERSE SKILLS IN PERFORMANCE LEADERSHIP ROLES

Proposal 9: Expand the existing ECB development programmes to focus on leadership development of directors of cricket, coaches, and captains. Programmes to focus on individualised development rather than classroom-based learning
Why it is bad with regards to High Performance: The ECB has a really bad track record for developing leaders. No English coaches have won an Ashes or ICC tournament for England since 1987, and which England men’s captains in the past twenty years have been actually good at their jobs? Morgan, Vaughan, Collingwood, and maybe Strauss? It often seems like the ECB conflates ‘leadership skills’ with the ‘well-spoken’ tag attached to former public schoolboys, in which case these development programmes might also discriminate against players who didn’t attend public schools by trying to teach them to act more like Bertie Wooster.
Why it is bad with regards to the ECB generally: Extra money being spent that the ECB doesn’t have. Again.
Why it is bad for county cricket: Extra money being spent by the ECB, in order to tell the every senior member of staff at the counties how to do their jobs.

Proposal 10: Increase the diversity of people in our high-performance roles (as aligned to the game’s EDI objectives)
Why it is bad with regards to High Performance: It does bear saying that a Black or Asian coach, British or otherwise, is not inherently better at their job than a White one. The reason why an under-representation of Black and Asian coaches in English cricket could have a negative effect is if more talented coaches are not given opportunities because of their ethnicity. However, there is also an apparent insistence that the vast majority of coaches are experienced ex-professional cricketers at every level. Given that British Asians in particular have been disproportionately less likely to be employed by counties, relative to the numbers playing junior cricket, there are perhaps not that many potential candidates who are looking to be employed in these high-performance roles.
Why it is bad with regards to the ECB generally: It’s a High Performance Review, and one of the proposals is to stop being racist. It’s not a great look.
Why it is bad for county cricket: If the ECB are looking to hire experienced British women, Black and Asian coaches then the easiest way to do so would be luring county coaches away with more lucrative pay deals. This in turn would strip county cricket of a majority of its own non-White and/or female coaching staff and end up leaving it much less diverse.

RECOMMENDATION 5: REWARD PERFORMANCE IMPACT

Proposal 11: We recommend that from 2025 a significant proportion of the funding that ECB distributes to counties via the County Partnership Agreement should be performance related, based on an agreed set of metrics on the levels of contribution to the broader strategy
Why it is bad with regards to High Performance:
There are two broad kinds of performance-related payments which this would appear to include: On-field success (Being in Division 1, winning matches and winning trophies) and developing England players. The first encourages short-term thinking, with a Division 1 county perhaps incentivised to poach experienced players from other counties rather than allowing their own youth players to develop in their first XI. This would appear to be the antithesis of what a High Performance Review should cause.
At the same time, the rewards for developing England players typically only come more than ten years after they make their professional debut with a club (Twenty-three years, in the case of James Anderson). No county can predict whether their youth players will eventually reach that standard, or whether this payment system will still be in place if or when they do. Therefore, it would be foolish financially for the counties to invest extra money in player development in the hope that this will pay off for them sometime in the next decade.
Why it is bad with regards to the ECB generally: This will cause a fight, and the ECB will lose. Although this recommendation is considered one of the aspects over which the ECB has the ability to pass through its own board rather than getting the counties on board, this isn’t entirely true. As it suggests, this relies on a fundamental change to the County Partnership Agreement and therefore needs the approval of the counties. With at least half of the counties standing to lose money relative to their competitors, not least the twelve teams in Division 2 if that proposal was passed (it won’t be), it would be difficult to see such a proposal having widespread support.
Why it is bad for county cricket: Perhaps it wouldn’t be, but it would be bad for a lot of individual counties. Any county in Division 2, any county which hasn’t developed a current England player, any county reliant on reliable ECB funding wouldn’t find this in their own interests to support. It could also lead to a drop in team (and consequently individual cricketer) wages, as the current minimum team salaries are predicated on each county receiving over £3m from the ECB every year. If some teams were to receive less, then the minimum professional contracts (currently £27,500 pa) may have to also be lowered.

RECOMMENDATION 6: CHALLENGE OUR BOWLERS TO DEVELOP THEIR GLOBAL SKILLS

Proposal 12: Trial the use of the Kookaburra ball in the County Championship cricket to test the impact on bowlers’ skills development
Why it is bad with regards to High Performance: Twelve proposals in, and I have to give this one credit. It probably wouldn’t be bad for helping English county cricketers play overseas. Most countries use red Kookaburra balls in Test matches, and using that ball domestically might lead to English bowlers relying less on the Dukes ball’s prominent seam and longer-lasting swing.
If it did work, with English bowlers taking fewer wickets as a result, then there could be negative consequences coming from that. More games would end in draws, which could mean that the Championship is won by a team which has drawn more matches than they won, and bowlers would have fewer opportunities to bat in games.
Why it is bad with regards to the ECB generally: There could be issues with relying on a foreign (Australian, no less) supplier for cricket balls. There may be value in asking Dukes to develop a less bowler-friendly ball for use in county cricket rather than using Kookaburra.
Why it is bad for county cricket: If it works, then it is difficult to see any consequence other than a lot more draws in the County Championship. This could lead the competition to seem boring, and counties might lose members and sponsorships as a result.

RECOMMENDATION 7: GIVE PLAYERS ACCESS TO EXPERIENCES OVERSEAS

Proposal 13: Play an annual red-ball series between North vs. South in overseas conditions in pre-season.
Why it is bad with regards to High Performance: Playing red ball cricket immediately before a fifty-over competition, in foreign conditions, is clearly not good preparation for the county season.
Why it is bad with regards to the ECB generally: Extra costs for the ECB again, including hiring a foreign cricket ground and flights for two teams of county cricketers.
Why it is bad for county cricket: More money being spent by the ECB, and taking players away from their counties’ preseason training right before the season starts. Given the ECB’s track record with bowlers, this might also significantly increase the chances of their players being injured by the start of the season.

Proposal 14: Secure access to best-in-class warm weather training facilities overseas, to be used by England teams and First-Class Counties players for training experiences and to prepare for tours
Why it is bad with regards to High Performance: ECB facilities at Loughborough, which they describe as best-in-class, have not provided any obvious benefits in over twenty years. It is unclear why a second facility overseas would offer any positive results.
Why it is bad with regards to the ECB generally: More money that they don’t have being spent, and perhaps the suggestion that certain ECB employees just want to be sent somewhere warm (probably with very nice beaches and hotels) at their employer’s expense.
Why it is bad for county cricket: More money taken out of their pockets.

RECOMMENDATION 8: PROVIDE EARLIER INTERNATIONAL BENCHMARKING

Proposal 15: Develop an U17s England programme with matches overseas against international opposition
Why it is bad with regards to High Performance: Australia and India don’t appear to play international matches below the under-19s age group, and so there isn’t any evidence that it could improve player progression. Such a move could lead to ECB staff to concentrate resources on players from the under-17s team and fail to move on to better cricketers who develop more after the age of 16.
Why it is bad with regards to the ECB generally: With an extra team, you need more coaches and support staff as well as hotel and flights. This would not be cheap.
Why it is bad for county cricket: As well as all of the money that the ECB will have to spend on this, it would also see counties’ most promising young cricketers taken away from their counties in order to play and train with the England teams. This will weaken the quality of the counties’ under-17s teams and reduce the standard of the existing competitions.

RECOMMENDATION 9: REFOCUS THE LIONS

Proposal 16: Align Lions selection to England’s current and medium-term needs
Why it is bad with regards to High Performance: Obviously any solution which meets the team’s needs would, by definition, be good for the England team. However, even with this summer’s strong results for the England Test team, the current and medium-term needs are everything. Openers, middle order batters, pace and spin bowlers. This renders the proposal meaningless.
Why it is bad with regards to the ECB generally: It would seem to imply that Lions selection (which is I believe handled by the Review’s co-author Mo Bobat) has not being aligned with the England teams’ needs up until now, which is pretty damning.
Why it is bad for county cricket: It would have no obvious effect on county cricket, if the same number of players were selected.

Proposal 17: Rebalance the Lions’ schedule to an 80/20 focus on red ball vs. 50 over cricket, with no T20 matches
Why it is bad with regards to High Performance: It wouldn’t be. With the proliferation of T20 leagues around the world, many of which are using English players, there is literally no point in paying for extra T20 training camps and matches.
Why it is bad with regards to the ECB generally: It’s not.
Why it is bad for county cricket: It’s not.

Proposal 18: In the domestic summer, play Lions matches in windows in which there are fewer County Championship matches – June, August, and end of September
Why it is bad with regards to High Performance: Increasing the use of an A team demonstrates a fundamental lack of understanding regarding the role of such a team, and the position England are currently in.
The gold standard for A teams, at least recently, is India. Ten Indian players in the match between India A and England Lions in 2018 have gone on to play senior Test cricket for India. India A has played more matches than England Lions (Seventeen first-class games since 2019, compared to six by the Lions), and so copying that aspect would seem like a no-brainer. However, it is worth considering why that India A team was so strong. The key reason is that their senior side was also good, the number one ranked team in the ICC Test rankings, which meant that Test-quality players were simply unable to break into the side. Therefore, India A allowed the BCCI to keep tabs on their younger cricketers and prepare them for their eventual ascension to Test cricket. This is not the case with England and the Lions team.
No player to make their Test debut since 2014 has secured a place in the side, due to either form with the batters or fitness with the bowlers. This means that any promising players from county cricket are immediately catapulted into the squad, and often the first XI. Consequently, there is not a backlog of talented cricketers waiting on the outside as there was for India. The players that the ECB needs to develop are already in the main Test squad, which makes the Lions team superfluous. The same results (giving young players experience overseas) could be achieved at a much lower cost by simply extending Test tours to include three or four warm-up matches.
Why it is bad with regards to the ECB generally: More money being spent, with potentially a full-time Lions staff being needed for the extra games on top of the expenses for paying players and touring costs. Many counties are already angry about losing players in August to The Hundred, and now face losing even more.
Why it is bad for county cricket: More money being spent, with potentially a full-time Lions staff being needed for the extra games on top of the expenses for paying players and touring costs. Playing Lions matches during the season would also weaken county teams in various competitions, therefore punishing counties who develop promising cricketers that the ECB selects. There also appears to be an increased likelihood of bowlers being injured under the ECB’s auspices, which would also harm counties competitively.

RECOMMENDATIONS 10 AND 11: PRODUCE A COHERENT DOMESTIC SCHEDULE AND UPGRADE THE STANDARD AND INTENSITY OF OUR COMPETITIONS

“We are proposing a revised domestic schedule and competition structure which we believe will create a more balanced and coherent schedule for players and fans alike, and result in the best standard and intensity for our competitions in all formats.”

Proposal 19: One Day Cup – The competition to be played in April in a single block. Comprising of six rounds, with a significant knock-out element. We are investigating the appetite to involve the National Counties to create an FA Cup style competition. Counties knocked out during the group stage would have the opportunity to play red-ball warm-up fixtures ahead of the County Championship beginning in May.
Why it is bad with regards to High Performance: If it is an FA Cup-style competition, then most counties will only play three games (The fourth round being the quarter finals, having at most eight out of the eighteen first class counties). Three fifty-over matches per year is not enough to develop players, and give them experience in the format.
Scheduling all fifty-over games in April, which is an international window due to the IPL, means that they will never be held at the same time (or even close to) England’s ODIs. In 2023, all seven men’s ODIs are due to be played in September. This potentially leaves a four-month gap between matches in the format for every England cricketer, and offers little opportunity to pick county players based on their form.
Why it is bad with regards to the ECB generally: Perhaps more than any other changes to the county schedule, this proposal exposes the gross stupidity at the heart of the ECB. It fundamentally fails to grasp how a FA Cup-style competition works, why it works, and how to apply such a concept to cricket.
The FA Cup is not, and never has been, played in a ‘window’. The key reason for this is logistics. You can’t sell tickets, arrange hotels and transport for a game until you know where and when it will be played, which relies at the very least on your team winning their match. The gaps of a few weeks between each FA Cup round allow teams and their fans to organise themselves and consequently maximise attendance and revenue for the teams involved. With the One Day Cup appearing to have six rounds in four weeks or less, this would make it virtually impossible for away fans (as well as many home fans) to attend games.
It is true that FA Cup matches generally garner more interest amongst neutral and casual football fans than Premier League matches, and its structure plays a large part in that. Every match is a ‘must-win’, there are rare match-ups, and organic narratives such as a ‘David vs. Goliath’ contest. The problem that the One Day Cup would have in comparison is that this interest is heavily reliant on television coverage which Sky simply will not provide. The competition will clash with the IPL, which Sky have the rights for, and so there is little incentive for them to pay production costs for a second concurrent cricket tournament. The best-case scenario is for them to re-broadcast the streaming coverage, as they did with the Rachael Heyhoe Flint Trophy 2022 final, but that would be of significantly lower quality than their regular cricket output.
Why it is bad for county cricket: Before The Hundred was introduced, the One Day Cup matches were regularly shown on Sky Sports. This increased the value of county cricket within the previous TV deal, and therefore moved counties towards being financially self-reliant and way from being considered a necessary expense for developing cricketers for England and The Hundred. Having this competition scheduled at a time when Sky would never show a match, whether during the IPL or The Hundred, weakens counties politically within the ECB.

Proposal 20: County Championship – The County Championship schedule to begin in May and run
through until September. The competition will consist of a 6-team first division and a 12-team second division split into two conferences. The winners of the two conferences play each other in a play-off game to determine who is promoted. Each county will play a minimum of 10 Championship matches with the possibility of one play-off match and up to three additional first class matches (through the festivals of red ball cricket, described below).

Why it is bad with regards to High Performance: It wouldn’t be. I’m not sure any successful Test team in the history of the sport has had every domestic team playing fourteen matches in a season. It is clearly not necessary in order to develop quality cricketers. There are arguments about whether England’s temperate climate might mean more washouts, and therefore the need for extra games as redundancy, but the improved drainage at grounds has generally reduced the impact of weather in this way.
This is not to say that having fewer matches would automatically lead to an improvement, but rather that it probably isn’t one of the most significant factors in the success of the international team. The reduction from sixteen to fourteen matches in 2017 has never been cited as having had a positive effect on the development on Test players, for example.
Why it is bad with regards to the ECB generally: More than any other proposal on this list, this one has riled the base of county members. The ECB can only continue its functions with the support of a majority of the first-class counties, and fifteen of those counties are ultimately controlled by their members. Whilst many of the rules of those counties seem pretty outdated, there is at least the potential for county members to directly affect ECB operations in ways far beyond just the county schedule. In that context, it seems like this was an unnecessary risk for them to take.
Why it is bad for county cricket: If the ECB has incited a battle between themselves and the county members, then it is the counties who are the battlegrounds. It is not ECB representatives who are defending the High Performance Review and its proposals to angry county members, but county chairs and chief executives. They are the ones being attacked, and having to defend something they had virtually no role in writing. It is frankly not fair to them.

Proposal 21: T20 Blast – The Blast’s window to begin in late May and run through until July with the quarter-finals and Finals Day played before The Hundred commences. The First-Class Counties to play 10 matches in blocks in the group-stage with a focus on more prime slots (Thursdays to Sundays). The current Hundred “wildcard” process, where undrafted players from the Blast can enter The Hundred based on their Blast performances, will be extended with more places available per Hundred team.
Why it is bad with regards to High Performance: Again, it quite possibly isn’t. If you consider The Hundred as a T20 competition, which it is in all but name, then most top English T20 cricketers will still play in at least eighteen T20 matches. That is more than enough in order to ensure the development of players.
Why it is bad with regards to the ECB generally: If reducing the County Championship angers county members, then this proposal is the one which will anger county chairs and chief executives. The T20 Blast offers the most profitable home games for counties, and that income then goes to funding other aspects of the organisations. Reducing the number of group matches (and therefore income) by 28% will have a significant negative impact on county finances., which will then prompt the counties to oppose these proposals with every fibre of their being.
Why it is bad for county cricket: It makes every county less able to raise money themselves, through a reduction in their most profitable matches, and therefore more reliant on the ECB for funding. This will make them weaker in future negotiations and unable to oppose changes which the ECB might suggest.

Proposal 22: The Hundred – The Hundred will be played during a four-week window during July/August to balance the high-performance aspects with the commercial and audience growth it provides.
Why it is bad with regards to High Performance: The absolute priority given to The Hundred in scheduling English cricket, even above international matches, severely restricts the ECB’s ability to adjust when England games and domestic competitions are played in order to improve performance.
Why it is bad with regards to the ECB generally: It has generally been agreed that playing the same formats domestically and internationally are a positive for aiding the development of England players. This logic was responsible for changing the domestic one day format from forty to fifty overs, and is also used to suggest that using a red Kookaburra ball will help cricketers improve overseas. If that thinking has changed, then the ECB has done a very poor job in communicating how or why.
Why it is bad for county cricket: The creation of The Hundred has directly led to the ECB proposing that every county competition needs to be shortened.

Proposal 23: First-Class Cricket Festivals – First-Class matches played between counties in August alongside The Hundred, in a format determined by competing counties, for example: An annual London Cup , played in a round robin format, an annual Roses ‘Test’ series, tri-series and final between Western counties. At this time we could also look to schedule Lions and U19 matches.
Why it is bad with regards to High Performance: It is the contention of the High Performance Review that must-win games are essential for player development, and yet it also suggests that three friendlies be played in the middle of summer as opposed to Championship matches which lead to trophies, promotion and relegation.
Why it is bad with regards to the ECB generally: This is a fairly transparent move to reduce the county season by a month in order to fit in The Hundred.
Why it is bad for county cricket: As well as losing players to The Hundred, there will also be Lions (and possibly age group) matches at the same time. As many as 120 English cricketers would be unavailable for their county teams.


RECOMMENDATION 12: INCENTIVISE HIGHER QUALITY PITCHES

Proposal 24: To implement a pitch review system that is objective – enabled by ball-tracking technology – and have teeth to reward or penalise counties based on these objective measures.
Why it is bad with regards to High Performance: This proposal has absolutely nothing to do with High Performance. Rather, it is an attempt to provide uses for ball tracking data beyond scouting, to further justify the expense.
Why it is bad with regards to the ECB generally: Installing ball-tracking equipment at eighteen grounds requires a massive amount of money. Penalising counties solely on the basis of ball-tracking data overlooks mitigations such as a sustained period of inclement weather. Such a system would also be incredibly arbitrary if a 9.9% variation in bounce received no punishment whilst a 10% variation merited a points deduction. If mitigations are considered, there are no benefits as the same biases will remain (ie Durham will get points deductions, whilst Middlesex will get a warning for the same offence).
Why it is bad for county cricket: It will likely not change anything, and yet cost a massive amount to do so.

Proposal 25: A County Championship bonus points scoring system, below, implemented in both divisions for one season as a trial to understand its impact on pitches.
Why it is bad with regards to High Performance: It’s not, but the likely effect will be limited. Surrey CCC have had the reputation of providing perhaps the most batting friendly pitches in the County Championship, and they have also helped develop a number of England batters to make their debut in recent years. Those players have struggled once in the England team, with none having a Test batting average above 33.00. This would suggest that pitches might not be a key factor in England’s batting struggles.
Why it is bad with regards to the ECB generally: It’s not.
Why it is bad for county cricket: Changing competition formats every season is not healthy for any sport.

RECOMMENDATION 13: PROVIDE OPPORTUNITIES FOR TALENT AND REWARD COUNTIES FOR DEVELOPMENT

Proposal 26: Implement a structured county-to-county player compensation mechanism, where counties are rewarded for the development of players that then sign for other counties. This compensation should be proportionate to the value of the player’s contract.
Why it is bad with regards to High Performance: This proposal would make it more difficult for English players to move counties in order to get more game time, new coaches or just a fresh start. Given the choice between two equally good cricketers, an English player who would merit an extra payment to a rival team or an Australian with an English passport who wouldn’t, most counties would pick the latter. This is not obviously good for developing English players.
Why it is bad with regards to the ECB generally: This could provoke conflict with the PCA, if it causes county budgets to be spent on transfer fees rather than player wages. If a county has an budget of £100,000 to sign a player, but would have to pay their former team £20,000, then that only leaves £80,000 to pay the player.
Why it is bad for county cricket:
If lucrative, it could cause richer teams to ‘poach’ talented youngsters from other counties in order to earn a payoff down the line.

Proposal 27: Regulate that Under-21s players can be loaned for free to another county, meaning the parent county covers the entirety of the player’s salary.
Why it is bad with regards to High Performance: It’s not, although it is odd that it is limited to under-21s. Why is the ECB preventing players being loaned at their parent club’s expense? Who loses out in that situation?
Why it is bad with regards to the ECB generally: It’s not.
Why it is bad for county cricket: It’s not.

RECOMMENDATION 14: SUSTAIN AN EXCITING ‘SHOP WINDOW’ FOR THE GAME

Proposal 28: Create a clear style of cricket for England, aligned to What it Takes to Win, that everyone understands, buys into, and knows their role in.
Why it is bad with regards to High Performance: As nice a thought as it is, you can’t mandate a style of play for a team to use in all circumstances. The success of ‘Bazball’ this summer can be seen as coming from not asking players to do something they aren’t good at (blocking the ball, for example) and following a high risk-high reward approach to both batting and bowling. This is an attractive style of play, but also highly pragmatic. A better Test team with better batters wouldn’t need to take such risks, unless they are behind in a game, and so it is a strategy typically best employed by a weaker team.
The ultimate goal of this review, and the ECB generally, is to create great England teams. Part of what defines a great team is that they aren’t limited to a single style of playing, a single path to victory. They can smash you out of the park in two days, or grind you into dust over five. They have multiple players capable of adapting their own game, depending on the circumstances, in order to best help the team win. To demand a single style of cricket, a monolithic approach to an immensely varied game, quite frankly shows a singular lack of ambition.
Why it is bad with regards to the ECB generally: This proposal highlights a serious issue with the running of the ECB. A panel of twelve people wrote this review, and not one of them has ever coached a professional cricket team. Despite this, they are looking to mandate to coaches that they have hired for their experience and expertise how they should do their jobs. This would then be enforced by a permanent committee featuring most of the same people. There is a large (and expanding) bureaucracy of highly paid and yet broadly unqualified and utterly unaccountable executives and committee members working at the ECB who are seeking to justify their continued employment through a constant cycle of reviews with outside consultants followed by crushing micromanagement. That micromanagement inevitably has a negative effect on recruitment. What coach worth their salt is going to work there when told “You don’t just have to win matches, but also satisfy this committee that you are doing so in the correct way”?
Why it is bad for county cricket: It would have no effect on county cricket.

Proposal 29: Create inclusive culture so everyone feels welcome – both new and existing players and staff – giving players the psychological safety to express themselves.
Why it is bad with regards to High Performance: Obviously a more inclusive culture would be very welcome in virtually every workplace. However, professional sport is still a results business and both players and coaches should at times be put under pressure by their superiors to perform and improve. Knowing how and when to do this without harming the team culture or the individual player’s confidence is a skill rarely found in English cricket. Just as it would be foolish to mandate a single style of play, it would be just as foolish to mandate a single approach to player management. It cannot just be scented candles, a yucca plant and a CD of ambient whale noises all of the time.
Why it is bad with regards to the ECB generally: This is the second time that a proposal can potentially be reframed as ‘don’t be racist any more’. That this needs to be said in a review about team performance, twice, is highly damning of the ECB.
Why it is bad for county cricket: It would have no effect on county cricket.

RECOMMENDATION 15: ENABLE PLAYERS TO BETTER MANAGE WORKLOADS

Proposal 30: Contracts that relieve the pressure on players’ physical and mental wellbeing by providing assurances of workload management from England through the right balance of retainers and match fees.
Why it is bad with regards to High Performance: The ECB already has a near-total level of control over the workloads of their centrally contracted players. As county fans will already know, whether these cricketers play for or train with their county teams is entirely up to the ECB. The same applies to whether players take part in overseas T20 leagues (although they seem reticent to do so with the IPL). This has not prevented a spate of workload-related injuries, most notably stress fractures of the back in pace bowlers. If anyone has faith in the England medical staff to look after their physical and mental wellbeing, they are idiots.
Why it is bad with regards to the ECB generally: It implies that the current central contracts don’t relieve the pressure on players’ physical and mental wellbeing by providing assurances of workload management, when that is the whole point of them. If they aren’t providing this, should they be scrapped altogether?
Why it is bad for county cricket: When counties and their fans hear ‘workload management’ with relation to England cricketers, they know what that means: Not playing for their counties. The players will be driven into the dirt playing three formats for England, play in the IPL and any other T20/T10/Other leagues, and miss out on almost the entire county season.

RECOMMENDATION 16: ENABLE PLAYERS TO BETTER MANAGE WORKLOADS IMPROVE PHYSICAL & PSYCHOLOGICAL RESILIENCE

Proposal 31: Investing in a digital athlete monitoring system, which brings together a range of datasets on England players to help gain a more complete understanding of their physical status.
Why it is bad with regards to High Performance: Not unlike ball tracking, this is collecting data for data’s sake. You could more or less do this now with a Fitbit, but you can bet that the ECB’s preferred approach will be significantly more expensive and convoluted.
Why it is bad with regards to the ECB generally: It seems likely that this ‘investment’ will require a lot of money to implement, with both additional employees and new technology needed.
Why it is bad for county cricket: More money taken out of the game, with virtually nothing to show for it.

Proposal 32: Improving profiling, screening, and surveillance of player workloads.
Why it is bad with regards to High Performance: The vast majority of injuries to England cricketers occur when they are playing or training with the England team. If they don’t know what the player workloads are when they are right in front of ECB coaches, how can they possibly hope to improve their ‘surveillance’?
Why it is bad with regards to the ECB generally: At this point, those tasked with writing this review might as well be dressed in hot dog costumes, standing next to a hot dog car in a wrecked shop saying “We’re all trying to find the guy who did this!“. It’s not like players are sneaking off to secret hardcore gyms where they’re trying to lift two tonne weights. The injuries are happening whilst under the ECB’s care, in front of ECB coaches and medical staff. So long as they refuse to acknowledge this and take responsibility, nothing will change.
Why it is bad for county cricket: Given how little England players play for their counties, it is hard to see this having any effect.

Proposal 33: Having a greater focus on long-term and individualised player programming (training, match and rest).
Why it is bad with regards to High Performance: It’s not.
Why it is bad with regards to the ECB generally: Once again, this is a proposal that is most damning because it implies that the ECB were not already adapting player’s workloads on an individual basis in order to maximise their long term playing time and utility to the England teams. This was what I thought the main job of the England coaching and medical staff was. What is it they have been doing up until now?
Why it is bad for county cricket: It’s not. In fact, if the ECB manage to stop injuring their bowlers then they might be available to play in more county matches.

Proposal 34: Having a greater focus on recruiting and retaining top expertise.
Why it is bad with regards to High Performance: ‘Recruiting’ top expertise would be a great move for the ECB. ‘Retaining’ makes it sound like they think they have top experts already there, when they are possibly the only ICC full member which has had to spend a vast amount of money investigating why they suck at developing players in a High Performance Review.
Why it is bad with regards to the ECB generally: Presumably this ‘focus’ on retaining backroom talent will take the form of increasing the budget to pay the existing coaches and other staff more, taking money out of the game with literally no improvement in terms of staffing.
Why it is bad for county cricket: Likely to mean an increase in wages and recruiting costs in existing ECB positions, taking more money out of the game.

RECOMMENDATION 17: SCHEDULE INTERNATIONAL MATCHES TO ALLOW PLAYERS TO PLAY THEIR BEST CRICKET, MORE OFTEN

Proposal 35: Commercial, operations and England Men’s captains and coaches to collaborate on an ongoing basis throughout the construction of the summer schedule. Attempting to allow for appropriate minimum preparation time before series, and gaps in between matches.
Why it is bad with regards to High Performance: If it could be done, then it wouldn’t be. But it can’t. The English summer lasts six months. Of those six months, at least three are blocked off due to international windows: April and May (plus some of early June) for the IPL, plus August for The Hundred. This leaves just ten or eleven weeks for the ECB to schedule seven Tests, twelve ODIs and twelve T20Is across both the men’s and women’s teams. There is no possible way way to pack this number of matches into such a condensed window in a way which also allows adequate preparation time in the gaps in between. There are no gaps. There have to be scheduled international matches on roughly two-thirds of the days through June, July and September just to meet the commitments made to Sky Sports.
Why it is bad with regards to the ECB generally: The Hundred window in August clearly makes this proposal very difficult to deliver, which will in turn increase pressure on the ECB to either schedule international matches during the competition or move The Hundred to April/May during the IPL.
Why it is bad for county cricket: The schedule for England matches probably has little effect on county cricket.

Proposal 36: Build domestic schedules that enable Test players to play first-class cricket around Test matches, and white ball specialists to be able to play both international white-ball cricket and major domestic white-ball cricket during the English summer.
Why it is bad with regards to High Performance: This is just reinforcing the point regarding the schedules proposed earlier, but it is interesting to note the difference between white and red ball cricketers. For Test players, this review sees it as important for counties to be playing four-day games before and during a series. However, this is not considered an issue for ODI and T20 specialists who are instead playing as many matches as possible. This is presumably because the example 2023 schedule shown in the review had the One Day Cup in April and England’s ODIs in September, as far apart as you can get in the English season. In order to be logically consistent, the ECB needs to decide either that both county white ball competitions need to be played during ODI and T20 series or that the County Championship doesn’t have to be scheduled during Tests.
Why it is bad with regards to the ECB generally: This states that the counties and the interests of county competitions shouldn’t be a factor in deciding the schedule. This is a position likely to start a fight between the ECB and the counties, a fight which the ECB would not win.
Why it is bad for county cricket: This proposal would appear to make the counties wholly subservient to the perceived interests of the England teams in scheduling their own competitions.

Conclusion

Of the 36 proposals listed, barely any of them would logically lead to improving the short or long-term performance of the men’s England teams. The vast majority are either expanding current practices with increased budgets and new technologies, or entirely unworkable and counterproductive.

Almost half of the proposed actions will cost the ECB more money to implement, whilst none of them appear to save any money on present spending. It is no exaggeration to say that following Sir Andrew Strauss’s High Performance Review to the letter might require tens of millions of pounds extra every year. That hurts virtually all of the ‘stakeholders’ in English cricket. With the 2025-28 Sky TV deal reportedly worth the same as the current one and the significant increase in UK inflation, there is no realistic prospect of English cricket raising extra money until 2029 at the earliest. This means that funding dozens of extra full time staff members, swathes of cutting edge technology and the consultants to decipher the resulting data can only occur if severe cuts are made elsewhere. It seems likely that reductions would have to be made to the payments counties receive from the ECB, which in turn would lead to the downgrading of player contracts.

There are also implications for the ECB’s stated commitment to equality and equity in the sport. If cuts have to be made elsewhere in order to fund ball tracking at every men’s match, will the ECB be able to continue increasing investment in women’s cricket? Will women’s wages in The Hundred be increased so that they are fair and proportionate to their popularity? Will more counties be ‘forced’ to follow Sussex CCC’s example and treat their youth systems as a source of revenue and entirely target white, privately-educated children?

Given that the potential performance benefits are highly questionable, and the money involved likely harms both counties and players, it begs the question: Who benefits? (Or, for the privately educated among you, ‘Cui bono?’) The answer, unsurprisingly, is the people who wrote the review. Five from the twelve co-authors of the report work for the ECB: Sir Andrew Strauss (Chair of the Performance Cricket Committee since 2019, and Director of Cricket from 2015 to 2018), Mo Bobat (Performance Director since 2019, and employed in various other roles by the ECB since 2011), Vikram Banerjee (Director of Strategy since 2017), Neil Snowball (Managing Director of County Cricket since 2020) and Rob Key (Managing Director of England Cricket since April).

Running as a thread through the whole review is the implication that those currently in positions of power within the ECB should not be held responsible for the issues which led it to being written in the first place, and continue not being held responsible going forwards. The very first proposed action in the very first recommendation is to hire someone new, a non-executive director in charge of performance, in order to bear any such liability. It is possible to infer from the review that they believe the issue was not their management, but a lack of resources and information at their disposal. This is patently ridiculous, as England is at the very least in the top three in terms of money spent developing international cricketers and many of the suggestions (such as ball tracking at every domestic match) go far beyond what any other ICC member has ever done (or had to do). Other countries are doing a lot more with a lot less, and the review does nothing to address how or why that is. There is even, in Proposal 34, the suggestion that the ECB needs to pay its executives and coaches more in order to stop them leaving.

There is a sense that those involved are seeking to push as many of the measures through as quickly as possible. Maybe they feel interim chief executive Clare Connor is more amenable to the recommendations than incoming CEO Richard Gould, or perhaps they (rightly) fear that the forthcoming Independent Commission for Equity in Cricket report and funding its conclusions will take precedence over everything that they have suggested. For whatever reason, county chiefs and the ECB board both seem inclined to vote in favour of everything bar the changes to the county schedule. As this post hopefully shows, this would be a mistake.

As always, if you have any comments about the post please leave them below.