A Hundred Reasons Why (The Hundred Won’t Work)

  1. The Hundred is more complicated than T20 cricket. The ECB claimed when it was first publicly launched that the format would be easier to understand for “mums and kids“. As more details have come out, it’s become abundantly clear that not a single part of the rules (at least the ones publicly released) make the game simpler than the 20-over competition.
  2. Even if The Hundred did attract an audience of mothers and children, I genuinely doubt that any cricket ground has sufficient women’s toilet or baby-changing facilities to accommodate them comprising a majority of the crowd. This would make the game day experience one to forget for many of them, and not encourage them to come back.
  3. Speaking of The Hundred’s target audience, there was a strong implication by the ECB that “mums and kids” aren’t cricket fans because they weren’t smart enough to understand cricket. Therefore, they argued, T20 cricket needed dumbing down to their level. To quote the former Director Of England Cricket, “We want to make the game as simple as possible for them to understand.” It is a bold marketing strategy to launch a product by insulting the people you intend to sell it to. And by “bold”, I obviously mean moronic.
  4. Even the concept of ‘The Hundred’ is somewhat shaky. No balls and wides, both of which are pretty common in white ball cricket, mean that most innings will have more than a hundred deliveries.
  5. Whilst I’m not involved in my local cricket club, I talk online with several people who are involved in theirs. One constant thing they all mention is how junior cricket grinds to a halt during the summer holidays. That’s when children go away on holiday, visit family members, go on day trips, etc. The late-July and August timeframe for The Hundred is therefore arguably the worst time of year for kids to be able to watch sport live on TV.
  6. It also seems likely that the majority of men’s games will be in the primetime TV slot. Given that coverage of the game will last roughly two and a half hours (assuming no rain delays), that means either 6.30-9pm or 7.30-10pm. Neither of these are great for children watching at home and, if you include time taken to get out of the ground and travel home, may preclude many families from attending the games. Again, it seems like the ECB may not have had children in mind when designing this competition.
  7. The BBC doesn’t have the rights to show highlights of the games which will be shown live on Sky, only short online clips. This means that most of the competition will not be seen by people who aren’t Sky subscribers.
  8. I can’t say that I’m aware of any franchise-style cricket competition around the world which has the majority of its games exclusively on a pay TV platform. In fact, I believe the Big Bash League started on pay TV but switched to freely accessible channels because it was failing to gain traction. It would therefore be untested as a business model, and might hamper The Hundred’s popularity as a result.
  9. As if the new competition wasn’t divisive enough, the head of Sky Cricket has said in an interview that he hopes to get Michael McIntyre as a commentator for Sky’s coverage of The Hundred. McIntyre is like Marmite, in that most people hate him and the rest of the population is wrong.
  10. There is also every chance that The Hundred will have the same matey, bantz-filled commentary that has infected almost every other T20 franchise league. On the BBC that would probably mean Vaughan, Swann and Tufnell, amongst others. It’s almost as bad as Michael McIntyre. Almost.
  11. The BBC will hate to adjust their schedules when a game overruns due to injuries, bad weather or slow over rates. Primetime dramas or the 10 O’Clock News are significantly more important to the BBC than cricket. That leaves the ECB with the choice of either having coverage finish on the BBC’s red button channel or using DLS to determine the winner at the game’s scheduled finish time. Neither of which is a particularly satisfying option for viewers, and using DLS so often could be open to abuse by the players.
  12. The Hundred will be played in the 8 grounds with the largest capacities in England and Wales. There has to be a fairly good chance that all of the games won’t be sellouts, particularly when you consider how hard the ECB has been working to alienate people who already attend county cricket. Consider Nottinghamshire and Warwickshire. They had the 3rd and 4th highest total attendances in the 2017 T20 Blast, but both sold less than half of their available tickets. This will not look good on TV, if it happens.
  13. Where Surrey have had success filling their ground for T20 Blast games, it’s been by targeting people who want to drink and socialize after work. This would seem the antithesis of the ECB’s proclaimed ‘mums and kids’ target demographic, and so they would have to essentially discard a highly effective marketing strategy and instead find a wholly new audience for one of the largest grounds in England.
  14. The Rose Bowl on the outskirts of Southampton really struggles attracting people to evening games. Despite their success on the pitch, they are consistently one of the least-attended teams in the T20 Blast. Glamorgan have had problems attracting fans to their ground too, and have a terrible team. It seems a genuinely bizarre choice to place teams here.
  15. Conversely, teams like Somerset, Worcestershire, Essex and Gloucestershire have a strong track record for drawing local fans to their grounds but have been excluded. In Somerset’s case, it’s been reported that they were given (clearly non-binding) assurances by the ECB that they would be strong contenders to be a host county before the counties voted. Smaller grounds with local audiences happy to watch domestic cricket seem ideal for the new competition, from a TV production perspective.
  16. One obvious effect of excluding ten county grounds from the competition will be to also practically exclude many cricket fans from attending. Someone in Taunton for example (where Somerset typically sell all 8,500 seats at their ground for T20 Blast games) would face a 98-minute drive (each way) to Cardiff to see The Hundred live, instead of having top flight cricket practically on their doorstep.
  17. England’s Test players will be unavailable for The Hundred. The men’s Test team contains by far the highest profile English cricketers, and an increasingly large number of players who are strongest in limited overs cricket. Even if they play a few games either side of a Test series, it’s a huge blow to the competition’s claim of having the best cricketers playing in it.
  18. If England’s Test players were to play a few games in The Hundred before a Test, that would be truly terrible preparation for the Test series. I mean, there’s a reason teams don’t use T20s as warmups for Tests. Two-day games against local clubs are often bad enough. Likewise, going straight from a Test match to the knockout stages of The Hundred would be an equally bizarre way to go.
  19. Despite England’s Test players being unavailable, they will still apparently be drafted and used for ‘marketing purposes’. So they’ll be in the promotional pictures, maybe do a few interviews. This is an absolute nonsense. It’s also largely pointless, because even England Test cricketers are almost entirely unrecognisable in the UK. The Hundred teams would be smarter to sign some actual celebrities for ‘marketing purposes’, like someone from TOWIE or a Sugababe. Not only are they more famous than (for example) Joe Root, but they’d be available for more games as well.
  20. It appears to be the case that the vast majority of the period from May to August will be devoted to white ball cricket with English men’s cricketers playing in the T20 Blast, The Hundred or the One Day Cup. This is also the time of year when England play their home Test matches, so any players brought into the Test squad later in the summer might not have played the longer form of cricket in months. Test players might be selected based on their T20/The Hundred form, which hardly seems like a recipe for long-term success.
  21. The Hundred will clash with the Caribbean Premier League, as things stand. This leaves the world’s T20 mercenaries with a stark choice between playing in a Caribbean island paradise or Wales. I know which I would pick…
  22. Many cricketers will also have played in the CPL before, and so choose that over a new competition because of familiarity and the relationships they might have with the coaches, players and fans.
  23. Brexit might have a major impact on this too. If the UK economy declines, that probably means that the exchange rate will become less favourable for overseas players. The top-tier players of the CPL last year received $160,000 (US Dollars). Three years ago, that would equate to roughly £110,000. Now, with the UK pound worth around $1.33 (US), it’s up to £120,000. Not only does this affect overseas players considering The Hundred, it will also work the other way with a league like the CPL becoming more lucrative for English players.
  24. On top of the obvious benefits of choosing the CPL over The Hundred, some T20 mercenaries might also factor in that playing in a new format won’t advance their career T20 statistics. For example, a player like AB de Villiers might have a target of reaching 10,000 career T20 runs before he retired.
  25. The Hundred is also in a particularly busy part of the international cricketing calendar. Looking at the ICC’s Future Tour Programme, Australia are the only team without a series scheduled in August 2020. In 2021, all 12 Test-playing nations have series during The Hundred. Put simply, most current internationals won’t be available to play.
  26. One reason that the BBL gained traction in Australia was the number of ex-internationals who played in it. Although they weren’t at their peak, old pros like Matthew Hayden, Ricky Ponting, David Hussey and Shane Warne added a star quality to the competition. Virtually all Australians knew who they were. Thanks to 14 years of Sky’s exclusive broadcast deals, there are no active equivalents in English cricket. Almost all of the players who were household names, back when cricket was on free-to-air television, have long since retired. The notable exceptions are Trescothick, Bell and Anderson, none of whom excel in the shorter formats.
  27. Likewise, foreign stars are typically unknown in the UK. Even if the ECB did manage to attract AB de Villiers, Chris Gayle, Brendon McCullum, even Virat Kohli (and for any number of reasons that last one won’t happen), virtually no one would know who they were. Actors on Hollyoaks are more famous in the UK than the best cricketers in the world.
  28. With the cream of T20 talent around the world unlikely to be attracted to England for The Hundred, a large portion of what’s left are has-beens. Players who made a big impact years ago but now get employed on reputation alone, if they’re even drafted by teams at all. On the other hand, the ECB might think that such ‘big names’ would draw cricket fans into watching it. I would be genuinely unsurprised if the teams for The Hundred were the 2020 equivalents to Shane Warne’s All Stars team which toured America or the ill-fated Masters Champions League.
  29. In 2014, the ECB 40 was replaced by the 50-over One Day Cup because it was felt that playing slightly different formats than those played at international level might disadvantage England players. Whilst the two formats are very similar, the ECB thought that the tactics and pacing of the games were slightly different and that might cause problems. Flash forwards five years and the ECB are making the same mistake yet again.
  30. The Hundred will be run concurrently with England’s 50-over competition. This means that England’s best white ball cricketers will likely not play any of the 50-over format, which you would expect would weaken the England ODI team in the long run.
  31. The reduction in status of the One Day Cup might also cause some counties to lose some money when it comes to memberships and attendances. Playing games in grounds with smaller capacities, lower ticket prices and in smaller towns, it’s likely the attendances and revenues for the competition will plummet.
  32. It also removes some county cricket from the TV schedules, as it is highly unlikely that Sky will broadcast any games from the diminished One Day Cup. Last season, Sky showed at least 12 One Day Cup games, in 2020 that will drop to 0.
  33. County cricket’s main money spinner, the T20 Blast, might also take a hit. The tournament will be played much earlier in the season, in May and June. The cooler weather at this time of year might adversely affect attendances, as might the perception that it is a lesser standard of competition to The Hundred.
  34. The whole process of creating the format has seemed oddly backwards. The ECB has begun with announcing a fully formed proposal, which was kept secret from virtually everyone in English cricket, and then ‘consulted’ the ‘stakeholders’. I put ‘consulted’ in quotes because there doesn’t seem to be much evidence of the ECB actually listening to anyone. And I put ‘stakeholders’ in quotes because I really hate the word, and wanted to make clear that it was used by someone else.
  35. Without consulting anyone prior to the official announcement last year, the ECB based this new format almost solely on research they funded to discover the best way to attract new cricket fans. The results of this research were so clear and compelling in their support for the changes the ECB made that the ECB have refused to release it, for fear that it would make The Hundred too popular. Or, perhaps more likely, that the ECB’s justifications would collapse like a house of cards under even the vaguest scrutiny. It’s one or the other…
  36. Michael Vaughan supports it. Whilst perhaps not 100% accurate (since he often takes both sides of an argument), taking the opposite view to Vaughan is usually the wise choice.
  37. See also: Matthew Syed.
  38. See also: Shane Warne.
  39. See also: Simon Hughes. ‘The Analyst’ also initially claimed credit for inventing the format, before becoming a lot quieter once the backlash started.
  40. Another group of people who openly support The Hundred are players who expect to benefit financially from the new competition. Whilst I don’t blame them at all for looking out for their own interest, you might look at (for example) Eoin Morgan’s statements over the years declaring every competition and format he’s ever played in to be the best in the world or something similar and consider his credibility.
  41. The ECB has been particularly ruthless dealing with dissent in recent years, and so people who work for them or for counties which rely on handouts and hosting rights will probably publicly support The Hundred despite any private reservations they have. The ECB’s chairman has already apparently threatened Surrey with losing hosting rights to The Hundred and Test matches if they don’t fall into line. To quote an (anonymous) county chief executive, Colin Graves is “exactly that petty, and he’s exactly that nuts.”
  42. Sport in the UK has a history of taking a long time to accept new teams. Welsh rugby has taken years to recover supporters lost when nine clubs merged into five regional teams.
  43. The Hundred also has the problem of teams essentially only existing for five weeks, only guaranteed to play seven games each. That’s barely any time for people to form a connection with the teams, particularly since only two or three of those games will be on Freeview.
  44. Even if people do miraculously latch on to a team in the new competition, they’d still have to wait 11 months from the final to the start of next year’s The Hundred.That’s a long time for people to keep their excitement or even their memories of the competition alive.
  45. If a fan of The Hundred keeps their love for their team for the requisite 11 months, there’s then little guarantee there will be an even vaguely similar squad. Whilst obviously personnel changes are part of virtually any team sport, wholesale changes seem to happen fairly often in franchise-style T20 leagues. That means that a fan’s three favourite players on a team might be playing for three separate teams a year later, and their love for the team will be diminished as a result.
  46. The ECB are running it. Let’s be honest, they couldn’t organise a beer-based party in a brewery. A new competition in a new format? There’s no chance this ends well.
  47. The people in charge of The Hundred teams are, more or less, the people who have run English cricket into the ground in the first place. The same county chief executives that devastated their club’s finances so comprehensively that they had no choice but to accept the ECB’s offer of cash are now running their local The Hundred teams. It’s been said that the definition of insanity is doing the same thing over and over but expecting different results. It seems pretty insane to believe that the people currently in charge could manage any project competently.
  48. Even the name has issues. The Hundred. If that sounds familiar to you, it’s very similar to the name of an American sci-fi TV show called “The 100” on E4. They have the Twitter handle ‘@The100‘, the hashtag #The100 is used almost exclusively by fans of the show. Likewise, TheHundred.co.uk is the website for a gastropub in Ashendon. Surely one of the most basic rules of launching a new product nowadays is to choose a name where you can pick up all of the social media accounts?
  49. Even when I search on Google for ‘The Hundred’, it isn’t in the top 5 or 6 results. To put that in context, I’m a cricket fan, I live in England, and I’ve been searching for articles about The Hundred almost constantly over the last few weeks. Despite all of that, Google’s personalised algorithms still think that I must be looking for the American sci-fi TV show. That’s how poorly chosen the name is.
  50. It also misses the clear marketing open goal of launching a Twenty-Twenty competition in the year 2020. I mean, it’s right there…
  51. There’s also the irony that it will be incredibly rare for batsmen to score a hundred runs in a The Hundred game, even more so than in T20s.
  52. Neil Snowball (that’s his actual name), the Warwickshire CEO, said that the “The Hundred [competition board] did a dummy draft in December where they played out how it might work. When you looked at the eight teams I challenge anyone in cricket not to get excited about the teams playing each other.” If true, you would think the first thing the ECB would do is release that draft to excite English cricket fans. Unless, of course, English cricket fans would know enough to realise that many of the players named would be unavailable or that the teams weren’t noticeably stronger than the better county T20 sides.
  53. One apparent motive for the creation of The Hundred was to differentiate the new competition from the T20 Blast. Whilst it is undoubtedly different in several small (and mostly annoying) ways, it mostly appears to just be a slightly worse version of T20. Not different enough to attract people who don’t like T20s, not similar enough to keep all T20 fans on board.
  54. The names (or “identities”, which is the term the ECB is using) for the 8 teams are almost certainly going to be cringe-inducing crap. Quite frankly, the current ones the counties use are already bad enough: Vikings, Bears, Lions, Falcons, Eagles, etc. The whole thing reminds me of when I played computer games which didn’t have the licenses for real team names and used bland and generic alternatives. It’s funny in a game, but kind of pathetic in a sport. Given the ECB’s inherent conservatism I also expect them to be extraordinarily bland, which means we’ll be deprived of awesome team names like Multan Sultans or Rising Pune Supergiants.
  55. Bowlers only get a maximum of 20 deliveries. What annoys me most about T20 is that great bowlers are so restricted in the impact they can make in a game, and The Hundred just makes it worse.
  56. Teams, commentators, and fans will have difficulty gauging the performances in the new competition because there won’t be any precedent from past games. Is 160 a good team score? Is a 40 in The Hundred equivalent to a 50 in T20? What’s a good economy rate over 20 deliveries? It might take years to find out…
  57. It will have a ‘strategic time out’, or an extra ad break in other words. Good for Sky, annoying for anyone watching. Particularly on the advert-less BBC.
  58. The ECB’s new strategy document, “Inspiring Generations”, says they will offer a new junior participation programme linked to The Hundred. It’s only been three years since the last one was launched, All Stars Cricket, and it probably means more work for hard-pressed club administrators and coaches.
  59. Speaking of clubs, the ECB will also probably try to get senior club teams to switch from T20 to The Hundred. More work for administrators, more fights, etc…
  60. The Hundred is costing the ECB (and therefore English cricket in general) a colossal sum of money. Two years ago, it was projected to cost £13m per year to run. Right now, the ECB has already assigned £180m over the next five years to run the new competition. At that rate of increase, by 2021 the costs will rise to roughly £100m per year.
  61. At some point, the amount spent on The Hundred will be so vast that it would have been cheaper to simply have some more England internationals on Freeview with Sky paying less for the TV rights. Quite frankly, we may already be past that point.
  62. The increasing costs of The Hundred have already had an effect on England developing young players, with their pace programme and overseas placement programme both being cut to make room in the budget. The pace programme is no great loss, it seemed mostly to injure promising English fast bowlers, but overseas placements could be more important. An issue England have had in recent years is an inability to deal with conditions abroad, and giving young potential Test players experience of different environments could be a useful way of combatting this.
  63. The ECB have promised that 10% of The Hundred’s ‘net revenue’ (ie profits) will go towards grassroots cricket. Given the huge loss they project over the first five years of the competition, it seems massively unlikely that the grassroots will every receive this much-needed money.
  64. The ECB is spending £6m per year solely on “event production”, which means gimmicks like cheerleaders and fireworks. To be honest, I always see these things as an admission that the game itself isn’t enough to excite the fans in the crowd or on TV. They also look bad if they’re in front of mostly empty stands.
  65. The fireworks and cheerleaders also show that the ECB is basically copying the basic T20 competition template, despite their protestations of innovation. The Hundred will be visually indistinguishable from the 20 or so other competitions around the world.
  66. Some teams are saying that they will favour players on their county squads in The Hundred draft. This means that players would be incentivized to play for the 8 host counties to increase their chances of getting a big payday in the new competition
  67. If The Hundred teams share staff and administration with the county teams, this will probably mean that the better-run counties will host the better-run The Hundred teams. Or, to put it another way, the Cardiff-based team will suck because Glamorgan suck. This does not bode well for the success of many teams in The Hundred, to be honest.
  68. It appears that the host counties will gain make more money from The Hundred than was first expected. This is a crucial point because the ECB’s stated plans before the counties voted to approve the new competition appeared to minimise any chances for the 8 larger counties to profit. This would appear, at least from an outside perspective, to have been a purposeful deceit in order to get the 10 smaller counties to support the new competition. A project which is built on lies is unlikely to be sound.
  69. This financial imbalance could lead to a two-tier county system. Apart from anything else, this could harm the England team in the long-term. ‘Smaller’ counties like Somerset, Durham and Worcestershire have been developing their own quality young cricketers in recent years, whilst The Hundred hosts Nottinghamshire, Hampshire and particularly Glamorgan have contributed virtually none. If poorer teams will inevitably lose their best players to richer counties, they lose any incentive to continue pouring resources into youth coaching and scouting.
  70. The men’s player draft will be this October. At least nine months before the first game of The Hundred and at least six months before the 2020 T20 Blast begins. Imagine that a player has a breakthrough performance in the 2020 T20 Blast. If they weren’t already picked in the draft nine months before, their chances of being involved are very limited. Conversely, a player who is in terrible form throughout 2020 might already have secured their lucrative spot in the squad.
  71. Nine months also seems an incredibly long wait in terms of building hype for the new competition. The draft will in essence be the launch event for The Hundred, but by the time of the first game most people will have forgotten about it. As a publicity event, that makes the whole thing seem kind of pointless.
  72. When the format was first announced, the women’s competition was given equal billing with the men’s. This was seen as a step towards the ECB treating women’s cricket as of equal importance to men’s cricket. Since then, the fact that women will also be playing The Hundred has barely been mentioned, confirming the ECB’s priorities and biases.
  73. Even the name is problematic in this regard. The ICC have recently changed their naming conventions to their competitions, properly recognising the women’s game. So this year, for the first time, England will be hosting the ICC Men’s World Cup rather than the ICC World Cup. Following the same logic, the ECB’s new competitions should be called The Men’s Hundred and The Women’s Hundred.
  74. Something which might worry women’s cricket fans is the fact that the latest BBC article on The Hundred fails to mention the women’s competition. The BBC has the rights to broadcast eight of the games from The Women’s Hundred, but I am not certain that they have to schedule them on BBC 1 or 2. They could quite easily put them on the Red Button channel or even have them as streaming-only on their website, neither of which would give women’s cricket much publicity.
  75. The timing of The Women’s Hundred has yet to be confirmed, but it seems likely that it will take place over the same period as the men’s competition. This is probably bad for the women’s competition, since it is likely that the ECB will schedule the games in less advantageous time slots such as weekday afternoons rather than allowing the men’s and women’s tournaments to compete for ratings. It’s worth noting that the Women’s Big Bash League in Australia, probably the most successful women’s domestic cricket competition, starts and finishes well before the men’s competition (with just a bit of overlap).
  76. If the women’s teams will be hosted by the same grounds as the men’s, the problem of low attendance and the image problems that brings will be even more acute. There’s currently a relatively small audience for women’s domestic cricket compared to the men, and the women’s international team has been poorly marketed even though they won the World Cup recently. Put simply, there’s no way that a women’s team consisting of 2-3 England internationals and several other more obscure players could hope to fill a 25,000 cricket ground like The Oval or Edgbaston at this moment in time. The Kia Super League didn’t even have 25,000 attendees in the whole of the 2017 competition. And if they can’t, it makes women’s cricket look bad on live TV.
  77. Alternatively, it appears that at least some women’s The Hundred games will be hosted by county outgrounds, such as Beckenham. That might present a problem for Sky and the BBC because smaller grounds like this might not be suitable for broadcasting live from. Loughborough (which hosts one of the Kia Super League teams) had this problem, for example.
  78. If The Women’s Hundred games are televised from smaller, less developed grounds that would make the women’s competition appear to be distinctly second-rate when compared to the men’s. Smaller stands, no floodlights, and no media centre for the journalists and commentators. Playing at amateur cricket grounds makes professional women’s cricket appear amateurish.
  79. If games (perhaps even a majority of games) in The Women’s Hundred aren’t televised, it would make the typical franchise-style scheduling certifiably insane. Literally the only reason for playing one game at a time is to allow every single one to be shown on television without overlap. Without needing to accomodate a broadcaster, you’d play all of your games on the weekends or after work on weekdays in order to maximise attendance like every other professional sport (and of course the T20 Blast) already does. If three or four of them are on at the same time, who cares?
  80. I fear that the tone-deaf ECB will give The Women’s Hundred teams gendered identities. Which is to say, I think they will make the teams ‘girly’. If you look at the T20 Blast for example, none of the team names would be out-of-place for a women’s team. Falcons, Lions, Lightning, Foxes, Steelbacks, Outlaws, Bears, Rapids, Vikings, Eagles, Spitfires or Sharks, none of them imply gender. Also, all of the animals used are all predators. I suspect that would not be the case for women’s teams, with the ECB’s marketing ‘geniuses’ probably suggesting that naming the teams the Unicorns or Roses will attract more girls to the games.
  81. The ECB are currently considering a groundbreaking proposal which will, for the first time, fund professional domestic cricket for women in England. The main stumbling block will be the cost, probably around £3m per year in the beginning. Whilst a small portion of the ECB’s budget, I fear that it would be one of the first things sacrificed by the ECB if the costs of The Hundred continued to grow at their current exponential rate.
  82. Whilst we know the draft for The Men’s Hundred is expected to be in October, no one seems to have mentioned the draft for the women’s competition. In fact, barely anyone seems to have any clue about any details regarding The Women’s Hundred. This could well mean that it ends up being rushed, poorly marketed, and a disaster from beginning to end. If it fails to garner a large enough audience, that will be seen as further proof that women’s cricket is not economically viable and not worth investing in, despite the success Cricket Australia has had recently.
  83. For all that the ECB might claim The Hundred will be a shorter and more exciting format than T20, it will also be slower. The Hundred will have 20 overs of 5 balls, so there will be 19 breaks between the overs plus the ‘strategic time out’. A hundred balls in a T20 is 16.4 overs, so that would be 16 breaks between overs and no time out. I would wager that the T20 takes less time to bowl a hundred balls.
  84. One major premise for The Hundred seems to be that it is a format which will appear to casual, generic sports fans. People who watch almost any sport when it’s on. Most of the sports that these people watch last 90 minutes to 2 hours: Football, rugby and Formula 1, to name three. Therefore, it seems odd to me that the ECB have chosen a format which will still take about 2 and a half hours to play. You can fit cricket into a football-sized timeframe, it’s called T10. Eoin Morgan has said that T10 is “brilliant”. As cricket formats go it is, at the very least, not any more complicated than T20 cricket (which is more than could be said for The Hundred).
  85. Even before its launched, The Hundred has made English cricket an international laughing-stock. See, for example, this video on the new format’s rules by ‘The Exploding Heads’.
  86. No current scoring software can handle The Hundred, including (I believe) the ECB’s own PlayCricket. At best, this means lots of programmers have a lot of work to do in the next year. At worst, this could cause technical problems for a lot of organisations which might be covering the competition.
  87. We’re only seven months away from draft for The Hundred and there hasn’t been a whisper about sponsors yet. Who the ECB choose, and why, is a big concern of mine. The right commercial sponsor could do a lot of heavy lifting when it comes to marketing the competition and promoting junior cricket. A company like McDonald’s, for example, would be able to give out The Hundred-branded cricket sets with their Happy Meals, along with prize draws to attend the games. The ECB have tended to simply take the highest financial offer, which has resulted in most things in English cricket being sponsored by banks and insurance companies who do nothing to promote the game.
  88. This assumes the ECB can even find a sponsor. Cricket is not a particularly popular game in England right now, and there is the risk that The Hundred will turn out to be an embarrassing mess. If I worked at a big business, I wouldn’t want to invest in the ECB right now…
  89. If Birmingham, for example, won the inaugural The Men’s Hundred, where would the trophy go? Would it sit in the Warwickshire trophy cabinet, even though most of the players came from other counties? Would there be banners outside the ground proclaiming it to be the “Home Of The Men’s Hundred Champions”? One issue with distancing The Hundred from the counties is that there’s no clear association between the teams and their homes.
  90. The first ever professional game of The Hundred will be televised, and there’s every chance that there will be on-field confusion, miscommunication and mistakes from players, umpires and the TV crew as they adjust to the new format’s rules. That’s the kind of thing most organisations want to happen behind closed doors. There’s a reason why theatres have rehearsals before allowing the public to see it.
  91. One thing which might help that problem would be for the counties to play practice The Hundred games in preseason, but they currently have no reason to do that. It would cost them money, take away time from practicing formats they actually compete in, and the majority of their players wouldn’t be involved in the new competition anyway. The only reasonable way to solve that problem would be for the ECB to pay the expenses for the additional games, which would make The Hundred even more costly.
  92. Every franchise-style competition around the world has brought with it an increased risk of match fixing and other betting-related problems. Having every game streaming live around the world makes it a dream for bookmakers, and there’s a lot of money to be made if you have inside information or a player prepared to fail on purpose. Whilst this is obviously not specific to The Hundred, most T20 leagues around the world seem to have had issues with it, there will be a massive increase in attempts to corrupt English players. Whether the ECB and PCA are prepared for that is, to say the least, up for debate.
  93. Another problem affecting every T20 competition around the world is the threat of poor weather. With all of the games played in a condensed period, a week or two of rain might cause severe damage to The Hundred. It certainly wouldn’t seem out of character for Manchester or Cardiff to have an abundance of precipitation, for example.
  94. They’re going to play ‘Sweet Caroline’ during every game, I can feel it. God, I hate that song…
  95. You might be under the impression that people in Yorkshire have a rivalry with Lancashire. Whilst technically true, the people they tend to hate most are people from a slightly different part of Yorkshire. People in Leeds despise people in Bradford, Sheffield, Hull and York, and the feeling is mutual. Yorkshire CCC manage to keep this loathing mostly under wraps by doing two things: Not calling themselves ‘Leeds’ and playing a few games away from Headingley at Scarborough. The new The Hundred team will probably do neither of these, and so will likely alienate a large number of Yorkshire cricket fans in the process.
  96. See also: Manchester and Lancashire. Especially if they play in red.
  97. It seems likely that the creation of The Hundred will cause the ECB to add even more jobs at their headquarters. Already the number of ECB employees has increased from 222 in 2014 to 321 last year, and that’s without having two competitions running concurrently and a marketing budget with 7 zeroes like they will have in 2020.
  98. I have a massive aversion to management jargon, and consider literally every single person who uses it an idiot whose ideas I can safely ignore. If you’re unable to use plain English when presenting your thoughts, particularly to the public, then you shouldn’t have a job which requires it. For an example, see Colin Graves’ use of “engagement”, “watershed moment”, and “stakeholders” in this ECB press release regarding The Hundred.
  99. It is an important aspect of sport, at least to me, that it can both lift your spirits or ruin your day depending on the result of a game. This can be seen in the way that the economy gains a boost when the England men’s football team do well, whilst everyone seems miserable and short-tempered the day after England crash out of the World Cup. Likewise, the players seem devastated when they are knocked out, sometimes even crying. I doubt that anyone, fan or player, will invest that much emotion in The Hundred. And if they don’t, fundamentally speaking, what’s the point?
  100. The one thing which annoys me most about the ECB’s creation of The Hundred is the premise that shortening cricket will draw more people to the sport than leaving it as it is. It is almost never challenged, the idea that cricket is ‘too long’ to attract many new fans. And so the ECB designed a tournament which they think will attract people who follow football.

    But I don’t think there’s a large number of latent sports fans in England waiting for new sport which takes 2 hours to play. Football and (to a lesser extent) rugby have the thing sewn up. There are over a hundred professional football clubs, most of which have around since the 19th century. To think you could possibly compete against that level and consistency of support which has built over decades with 8 made up teams playing for 5 weeks a year is ridiculous.

    There is a market which has largely been untapped in English sports, and that would be people who enjoy taking things slower. People who binge watch on Netflix, listen to slow-paced podcast series, or read long essays. People who probably won’t have been exposed to Test cricket in the past 14 years, and possibly never exposed to ODI/50-over cricket at all. It’s a demographic which several companies have been able to exploit financially, and the best thing is that ECB wouldn’t need to do anything in order to attract them except show them some longer formats. No ‘innovative’ rule changes, no £100m marketing budgets, no re-inventing the wheel. Just show it to them, and build the audience over time.

    Such a simple solution rarely appeals to expensive consultants, nor the ineffective managers who place more weight on advice depending on how much they pay for it. People like this want to ‘make their mark’ with a bold project, and then typically leave for new pastures before the dust settles. The Hundred is already projected to cost almost a fifth of the ECB’s Sky TV revenue from 2020-24, which has to make it a huge gamble.

    But, for people like Graves and Harrison, it is the best sort of gamble. If it works, they get all of the credit and will be lauded as the saviours of English cricket. If it doesn’t, it will be the fans who will pay the price. They will be the ones asked to stump even more money to support the sport, to work harder to save their local clubs, or see the teams they support collapse financially.

    And so, despite every bone in my body telling me it’s crap, I genuinely hope The Hundred succeeds. I hope that it’s a cricket spectacle which awes us current fans. I hope it inspires a new generation to take up the game. I really hope Michael McIntyre isn’t involved at all. But I can think of a hundred reasons why it won’t work.

As always, please post your comments below. Especially if you want to add something I’ve forgotten to the list!

EDIT:

Obviously there are many more than a hundred things wrong with The Hundred. As they occur to me, or as you guys suggest them, I’ll add them to the list here.

Advertisements

The Lord’s Mayor – A Pantomime for every Tom, Dick and Harri(son).

Tom Whittington sat at home, gazing around at the room, contemplating his existence.  His faithful cat, Mary Le Bone washed herself in the corner, content with the world, and oblivious to Tom’s plotting.  A poor orphan boy, believed to be Harri’s son, he was sure there was more to life than this.  He had heard tales of untold riches to be found in that there London, where the pitches were paved with gold, and where a bright boy could make his fortune.  He was determined that if the chance came along, he would go to London, where he could dig up the pitches and take enough gold to be forever wealthy.

One day, a county trundler passed by.  Tom called out to him, asking where he was going.  “To London”, came the answer.  “I’ve been doing this for years, following the same line and length each time”.  Tom hopped aboard, with Mary Le Bone following him and as they passed the fields and greens of England, Tom was sure he could make a difference, looking with disdain at all around him and thinking about real estate opportunities.  When they reached London, Tom was amazed – he could see wealth and affluence, but even as he went through St John’s Wood, nowhere could he see pitches lined with gold, although he could see concession stalls with astonishingly high prices.  “Whatever am I to do?” he cried, seeing no way he could make his fortune, for he could not even see how he could make enough money to eat – especially at those prices.

After a few days, exhausted and hungry, he collapsed on the doorstep of a rich merchant’s house, at number 100 on the street.  Despite his condition, the germ of an idea came into his head, unbidden, not obvious even to him, but a possibility, a chance…

“Be off with you, you ragamuffin” cried The Cook upon spying him, with a failed attempt at a sweep to move him off the step.  At that moment the merchant, Liveon Skye, returned.  Taking pity on poor Tom he ordered his buttler to carry him into his house, Mary sneaking in behind him.  Given a job in the kitchens, he realised Skye was incredibly wealthy, even though hardly anyone saw what he did.  The house was plagued by rats and mice, but Tom, in his small room had Mary for company.  Mary Le Bone was a very special cat, she kept his room free of rodents, she was loved by all who saw her, and she protected Tom, nurtured him and provided him with a safe place to sleep.  But instead of appreciating her, Tom felt she was in the way, and that all those who loved her weren’t important, and nor were their views.  He thought only in terms of what the cat might be able to do for him in future: the cat was a barrier to riches, not a gift to be cherished.

Not long after, the merchant announced he would be embarking on a long voyage, and asked all the staff if they had anything that they would like to send on board for him to sell.  “Please sir, will you take my cat?”.  Everyone was horrified, for the cat had been nothing but a servant to Tom, but the merchant smiled, sure he could somehow make something out of Mary, even if no one else could see it, even if it meant sacrificing all they held dear.

With Mary Le Bone gone, Tom’s life was plagued by the rats and mice, plus endless football in the street, but he didn’t feel sad, he blamed the cat for abandoning him for failing to live up to what was needed in the modern world.  Tom wasn’t a thoughtful or grateful man.  Clearly Mary had done nothing for him, and he had no use for her in future.  Tom decided to run away, for even the Cook had turned against him, and was now demanding to be called “sir”.

As he left the house, he heard the church bells ring, and they seemed to be speaking to him. “Turn again, Tom Whittington, turn again and again with more ideas, no matter how daft they sound.  Lords Mayor of London is your destiny and not even a leg before can stop you”.

“Goodness me”, Tom thought – if I am to be Lord’s Mayor then surely I can put up with a few rats, even if Mary has abandoned me”.  Back he went inside, determined to show the Cook that there was more to be done than just the traditional way of things.

Across the other side of the world, in India where the pitches truly were paved with gold, the merchant had arrived.  He sent gifts of food to King Kohli, but as soon as the food was presented, a plague of rats descended and gobbled it all up.  Seeing an opportunity, Skye told the king that he had a very special cat, a very traditional cat, who could help.  Sure enough, Mary cleansed the pavilion of rats, as she always had.  The king cried out with gratitude, asking the merchant what would he desire for such a gift.  The merchant thought about it, deciding that a Hundred balls of gold would be the price, certain he could make use of that back home.

Upon his return, greeted by thousands of mums and kids who had appeared from nowhere, Tom was overjoyed to see the sale of his cat had produced such riches.  He bought a fine new house, never once thinking of the cat who had helped him or what became of her, but instead buying a golden goose with some of the proceeds.  Killed it, naturally.  And Tom lived happily ever after, even if everyone else lamented the loss of Mary.  But as Tom said to himself, really, who cares about the cat?

The End.  Because it probably is.

Merry Christmas from Chris, Peter, Sean and Danny at Being Outside Cricket, and my thanks to the World Stories website for providing unwitting help with the story.  You can read their real version here

Because I’m not Ed Smith.

 

Circular Firing Squad

Sometimes it’s hard to escape the nagging feeling that the ECB  appears to actively dislike its own sport.  It’s also easy to think they are deliberately and specifically trying to kill county cricket, particularly in its four day format.  It’s one of those thoughts that passes through a mind, dismissed as ludicrous, but re-appearing with every new announcement that appears intended to do exactly that.  The Hundred, the marginalisation of the county championship to the edges of the season (and a rather odd celebration in some quarters when a couple of fixtures are not at those margins), the apparently deliberate disdain for its existing audience.  The notion seems preposterous, but if it were to happen, it’s hard to believe the attempt would be done much differently to the way it is now.

There needs to be some full disclosure here:  I am not and never have been a passionate adherent of county cricket – it’s been a matter of relative indifference to me except as a pathway to the international sides, while club cricket was always my focus, with a healthy (or unhealthy depending on who you speak to) disdain for the conduct of the counties over the years.  To that extent, I don’t have an emotional bond to that strata of the game, more a recognition of how vital it is as a cog in the larger wheel, albeit one that could have been managed rather differently over the last fifty years.

And yet, at the same time, I also recognise how much it matters to many others, not least the other writers on this site, who have been spectators at many more games than I have, and who care about the tables and outcomes far more than I do.  That’s just me, I don’t defend it, and I don’t propound it, it’s just how it is.  And yet the finalisation of the format of the Hundred, to start the year after next, remains a subject to stoke my ire, due to the sheer arrogance of its creation and the dismissal of any opposition to it as somehow irrelevant.  Few businesses can survive with such a lofty view of those who might attend, and since the ECB have gone down the route of being a pseudo-business in the first place, it’s a fair stick with which to beat them.  New audiences are all very well, but existing ones are much easier to keep than winning brand new ones – indeed creating an entirely new market would be considered as nigh on impossible in equivalent circles.

Here, a reminder of why the Hundred is deemed necessary is worthwhile.  There is already a T20 tournament in place, but the deal with Sky for exclusive rights to it meant that there was no chance of any of it being free to air.  And the ECB have belatedly realised that their decision to remove any visibility for the sport has had catastrophic effects – the plummeting participation levels being one obvious result.  Therefore a second competition was necessary, one that could be sold to free to air television, at least in part, while also flogging it off to pay TV for more money.  I say sold, but the rumours are that the BBC are picking it up for peanuts, so desperate are the ECB to at least have some degree of public awareness it’s going on.

Having decided that a second short form competition is essential, the ECB were faced with a couple of problems – firstly to shorten it somewhat (although it should be noted that in all the early announcements it was stated to be a T20 competition, and presumably the BBC knew it), and second to give it at least some differentation from the Blast.  Hence the mad scramble for something shorter and with different playing conditions.  Likewise, the franchise idea came about by noting how other countries had fewer teams to make it work, and as a rather useful way of bypassing the counties themselves, given the feeling that 18 sides is too many.  An irony here is that in football, the very strength of the game in England is that there are so many teams – something other countries view with envy.  For cricket here it is deemed a problem, and not an opportunity.

Naturally, a smaller competition means that brand new teams need to be created, and thus the desire for city based franchises came along, preferably with a ready made audience who might affiliate with the urban centres in which they were based.  The trouble was, it was still going to be just another T20 tournament, and one that might even make sense as a financial centrepiece, were it not for there already being a competition in place that provided that.  So why not fiddle around with all the rules and make it “simpler” through various initiatives to render it vastly more complex?  And here we are with the Hundred, a format no one really wants, and no one asked for, all to fit around a succession of requirements forced on the ECB by their own actions and their own long term goal.

The confirmation of five or ten ball “overs” to fit the decimal headline number smacks entirely of trying to force a game into a title, and while it is hardly sacrilegeous to change the number of balls (8 ball overs were a thing for many years – indeed in order to shorten what became T20 many clubs have for years played 15 x 8 ball overs in evening leagues), it is the attempt to present a solution to a mathematical problem of their own making as somehow revolutionary that generates sarcastic responses.

Still, it’s going to happen, and despite the self-imposed strait-jacket, it will doubtless cause some initial interest, simply as something new, and as an event.  It may even catch on, given that the pressure from gambling broadcasters and governing bodies for ever shorter and more numerous forms of cricket is certainly there – as evidenced with T10 tournaments.  If it does, then the question of what happens to the T20 Blast will come up, for that competition can be seen as something of an barrier to what the ECB wish to achieve here – sidelining the annoying self-interested counties and producing a competition that can attract international attention for the benefit of the self-interested ECB.  It’s easy to be sceptical about the ECB’s motives (usually because being sceptical about their motives proves the correct attitude), but the current season structure is not going to be sustainable in the long term, and the creation of franchises moves the professional game in the direction that the avaricious will far prefer.

The other fly in the ointment is the county championship itself.  Although it ought to be a proving ground for Test cricket, the changing nature of Test cricket itself (and the selection of short form specialists to the team) has rendered it less vital in the eyes of those who must be obeyed.  It’s a nuisance – it takes too long, the crowds are small, and the counties need to be subsidised to play in it.  Why would anyone want such a competition when there’s so much money to be made elsewhere?  Thus, the heart of the season has been given over almost entirely to limited overs matches of one form or another, whether domestic or international, with the annoying red ball cricket kept out of the way, like an embarrassing uncle.  Some might argue that it could be nurtured and helped, a format of cricket that needs assistance rather than contempt, but this is not the way the ECB do things.

Having in 2018 created a fixture list that managed to avoid any cricket on a bank holiday (people might go along and watch – can’t have that), for 2019 they have gone the extra mile, avoiding any matches at the weekend where possible, and ensuring that those who work for a living won’t have a chance of getting along to see any play.  The sarcasm is justified, because there are only two possibilities here – firstly that the ECB are so completely incompetent that arranging fixtures at a time people might be able to go is something they’ve never considered, or that it is deliberate.  Despite the feeling that ineptitude is written into the ECB’s mission statement, they can’t possibly be that lacking in basic ability, so it can only be on purpose.  A deliberate decision to make the county championship even less accessible to spectators.  A deliberate decision to make membership of a county even less attractive.  A deliberate decision to turn away people who love the game.

Those who go and watch county cricket might be relatively few in number compared to other sports, but they are also very often the people involved in grass roots cricket, administrators and volunteers – those whose passion for the game exceeds the casual spectator by orders of magnitude.  They get laughed at and belittled, including by some members of the press, let alone the ECB who are supposed to be on the same damn side, but these people have a disproportionate value to the game that goes far beyond them sitting isolated under a blanket at New Road.  All ignored.  All treated with contempt.

This scornful attitude is why those who insist the Hundred is given a chance are missing the point.  It’s not that it can’t succeed, it’s not even that it won’t succeed, for even some free to air live coverage has a chance of generating interest far beyond the niche sport cricket currently is.  It is that the ECB really do not care about taking those who love the game with them.  They have no interest in trying to manage the 21st century commercial realities with the responsibilities that their supposed husbandry of the game of cricket in England and Wales ought to instil.  The dash for cash is the primary aim, the actual game of cricket a cipher, not the end in itself.

Those who play up and down the country are irrelevant.  Those who love cricket for the sake of the game they grew up with are irrelevant, unless they can be switch-sold and monetised.  The game of cricket itself is irrelevant, it is merely a means.  And that is the reason for the anger, not messing around with the rules, not trying to square a circle that wouldn’t be easy in any circumstances.  It’s that they don’t care about you, they don’t care about me.  That you played the game all your life is no more than a footnote, that you watch the game only of value in so far as you can be added up in revenue stream.

The ECB.  The only sports governing body that regards the game for which they are responsible as a hindrance to their aims.

Look around, Choose your own ground…

In keeping with Dmitri’s musical themes for his posts, I thought I’d add a little bit of Pink Floyd into the mix. ‘Breathe, breathe in the air, don’t be afraid to care’ seems especially poignant when it’s quite clear our governing body has constantly shown that they couldn’t care less anymore and there seems to be only a few of us trying to hold these individuals to some sort of account. I read with particular interest our guest article on the T100 yesterday and if you haven’t yet had a chance to read Steve’s excellent article, then I strongly urge you to do so. It was particularly of interest to me having watched most of what was a tight and hard-fought Test Match and from having headed down to the Oval on Friday night to see the habitual shoeing of Middlesex my first T20 game of the season. I’m not going to lie about the fact that my interest in cricket has waned dramatically since the end of the Pakistan series, as everyone knows on here that I’m not a fan of the 50 over white ball fare that has been served up in abundance this summer and quite frankly it’s hardly been fun following Middlesex’s plunge into mediocrity, hence my lack of output on the blog recently. I’ll also admit that I wasn’t as buoyant about the upcoming Test Series with India last week as I usually am for a high-profile Test Series having been worn down by England’s inability to pick anyone decent in the middle order, coupled with the complete farce that is the ECB’s modus operandi and the disgraceful rhetoric aimed at Adil Rashid from those that should know better, but for whatever reason prefer to personally insult an England cricketer for nothing more than accepting a call up to the national squad.

The first day of the Test was underwhelming from an England point of view and made writing a report of the day somewhat difficult when it seemed that another one-sided Test Match was on the cards. Test Match cricket is not to be underestimated though and the next 2.5 days provided a glimpse into why Test cricket can be so great. Sure there was some poor batting on display, but the regular twist and turns of this match, which is something that can’t be replicated in the white ball game, the unlikely rear-guard action by England, the Kohli Century and the tension of the final morning when both teams could have gone on to win the game, was a joy to behold. I’m sure that we’ll deep dive into the relative strengths and weaknesses of each side’s performance in the preview, but as TLG’s elegant post detailed on Friday, there was more to this than just the final result, it showed yet again why our governing body is so foolish to try to underplay the joy red ball cricket can bring to those who have the means to follow it, young or old. It was also good to see Kohli, whose Indian side has been said to prioritize white ball cricket ahead of red ball cricket in the past, come out and say:

“Test match cricket is the best format in cricket and my favourite. We love playing it and I’m sure every player will agree with me.”

It was also interesting that on my way to the Oval on Friday, the ground and certainly the seats in the playing area were half empty whilst the Test Match was going on and even once the game had started. I’m sure part of these were the ‘after work’ lot who head to the Oval for some sunshine and booze but there were many others who seemed to be more interested in what was going on at Edgbaston. I left work at 4:30pm and struggled to get into the pub next to the ground as it was one of the few places with the Test on and judging by the cheers and groans coming from the pub (I had to move outside as it felt about 90 degrees in there) that the majority were taking more than a passing interest in the Test rather than purely getting smashed in time for the game. I also joined a crowd of a good few hundred watching the Test under the very sweaty Oval covers (this was one of about 10 TV’s and the least busy) again highlighting the myth that all of those who attend T20 are disinterested in the longer format of the game. So why exactly do we need a new competition again? Once again surely access to the game is the main blocker for the audience, rather than a game of ‘comedy cabbage patch cricket’ aimed at a so-called new demographic who the ECB has yet to formally identify (the mother and kids thing is a loose justification as to why they feel the need to completely destroy the game of cricket).

img_1534
A packed ground at the Oval watching Surrey hit it to all parts

Now I’m aware that the T20 Blast has it’s faults, that it is too expensive certainly down south (the tickets for the Oval were £35, which is at least £15 too expensive in my opinion), that the English climate is not ideal for holding the competition in a block and that the nature of the 18 teams means that it is impossible to follow all of your team’s games unless you are willing to fork out serious dough (this is actually a blessing as a Middlesex fan). However the mad thing is and at the same time the major nail in the ECB’s plans for a game of cabbage cricket, is that the NatWest Blast set new records for ticket sales in 2017, with official attendance rising to 883,000 overall. Indeed Finals Day at Edgbaston was also a record sell-out, while average attendances among the 18 counties were up to 7500. This doesn’t exactly sound like a competition in crisis. I’m by no means a regular T20 visitor, but I’ll admit that Friday was good fun without being totally memorable (despite seeing two tons on a road of pitch). The Oval wasn’t as boisterous as it could have been, there were more individuals who were taking an active interest in the cricket rather than the contents of their overpriced beer cup and even the ‘after work city-lot’ whilst showing no real interest in the game (the ones in sat in front of me turned up after 8 overs had already been bowled) were at least quite pleasant and I’m a believer that England cricket can not be too stuffy as to turn their nose up at paying spectators. There can be a place where people prefer Test Cricket to White Ball cricket and vice versa, but are still interested in the game of cricket as a whole, rather than the excuse of a game the ECB have designed on the back of a fag packet in order to try to line their pockets whilst they still can.

So we have a growing T20 game albeit with some faults and a red ball competition with a solid base of supporters despite being pushed to the margins of the season (I’m not mentioning the 50 over lark, I’d abolish it if I could). Yet the powers that be in their infinite wisdom have decided that what we need more of is a competition that not only alienates its’ own cricket fans but has no proof of the concept of success whilst at the same pushing it’s current successful short ball competition and the red ball season into such obscurity to the extent that many might not know they exist anymore. The only way they could insult the counties and fans further would be to ask them to build the tusks and then paint the whole thing white. Seemingly no-one has had the sense to ask the common fan what they would like to see, despite many of them knowing more than the stooges at ECB head office could ever know. I’d lay my bottom dollar that many would simply reply with easy access to the cricket both in terms of viewing and visiting and for a successful national team, it seems even Paul Newman is gradually coming round to the idea:

Now many on the Sky side of the argument would argue that their input of finance into the game has allowed English cricket to put the finance into their facilities and paying their best players, though many of us lament the opportunity lost to cater for those ‘new fans’ who had been captivated by the Ashes in 2005. Now I would suggest that FTA on just television is not going to attract swathes of new followers though it would attract some, just as the new competition might attract the odd fool, but won’t be a drop on the ocean compared to the money spent on it. The way we consume media has changed and hence it’s now more about the ability to access the content rather than it running on ITV4. I mention this because the Counties have on the whole done a great job of running live feeds from the 4 day game, yet yesterday when there were a number of T20 games on around the country and no Test Cricket on the TV, not one was being shown by Sky. What a waste! Surely there needs to be an opportunity to screen those games that Sky aren’t showing on a local FTA stream much as they have done with the 4 day games. They could even develop 10 minute highlights packages for the kids who supposedly have no patience these days. Why not take a growing product and properly market it to those who could form a new audience? It doesn’t have to have all the mod-cons and camera angles as Sky provide, just a decent camera view and a local commentator giving their insight on the stream.

img_1532
Red Sky & Middlesex at night, Surrey’s delight…

Then we get to the real crux of the matter and the point in which I have been going slightly around this houses with in this piece (I could have written this in about 100 words, but it would have been a rather short and pointless article), which is that you could come up with the most wonderful and weird competition in the world and have the best marketing agency promoting this and it will still mean jack without success on the field.  Why do the ECB think that a large number of people turned up to the game at Edgbaston on Saturday knowing they would at best have 2 hours of cricket or why were so many people transfixed in the pub the previous evening? Let me share a little secret with the ECB, people are interested in Test Cricket especially when we have a competitive team playing good (but certainly not great) cricket. Yet this is the very thing that the new competition threatens, as the county championship which is supposed to be the breeding ground for our Test Players of the future, slowly keeps being pushed to the extremities to the point that the ECB won’t even promote it. What is going to happen when Anderson, Cook and Broad and the like retire? Who is there in County Cricket that has the talent and skill to replace these players and keep England competitive in the coming years? The answer looks like a frighteningly bare cupboard of talent certainly based on the Lions tour, with players who are only used to playing medium dobbers on damp, green pitches. It certainly isn’t Chris Woakes! Do you think there would have been as many people watching the game if England were being curb-stomped in the last Test? I think we all now know the answer to this.

So instead of trying to re-invent the wheel with 100 balls or 10 ball overs or the batsmen wearing flippers or whatever, how about the dolts at the ECB concentrate on something that might guarantee cricket’s future such as continued success on the field and wider access to all? It’s not exactly rocket science, but I’m still yet to be convinced this snake pit of greed and self serving even cares anymore. Make money whilst the sun shines and make yourselves scarce when the rain clouds gather. It’s only the game and the fans that will suffer.

Still as Pink Floyd once foretold: ‘Run, rabbit run, Dig that hole, forget the sun; And when at last the work is done; Don’t sit down, it’s time to dig another one.’ In truth I may have accidentally downloaded the modus operandi for ‘the hundred’ from the ECB’s PR department instead. I guess there’s no way to know these days…

Guest Post – The Hundred – A Case of the “Haves” and the “Have-Nots”

Intro

We are always pleased to welcome new writers to our blog, to widen the perspective on cricket on this site. We do know that we do get more interest when test matches are on. But what we also know is that the county game is the pipeline that needs to flow, and the Hundred has raised lots of ire. Concerns we share.

Steve has put together his piece on the Hundred. A regular contributor to the Incider, a Somerset cricket blog, SomersetNorth (as his nom de guerre on here will be) has kindly provided this guest post on the impact The Hundred might have on non-selected counties. It’s well worth a read. (Pictures and captions are mine, not Steve’s).

Surrey v Glamorgan in the T20 Blast last July. Full house, but not enough for the ECB

 

The Hundred – A Case of the “Haves” and the “Have-Nots”

The debate about the “Hundred” continues to rumble around cricket. Hardly a day seems to go by without either another ECB briefing providing yet more surreal details of their proposed new “Hundred” competition or a respected voice adding to the landslide of criticism descending upon the heads of the ECB’s top brass.

Scyld Berry weighed in on the morning of the first test with his criticism of the Board. Writing in the Daily Telegraph Berry sets out his case that the ECB is failing in its responsibility to govern cricket’s future and is not administering the present terribly well either. It is an excellent piece but fails to examine what I believe is the real issue, the relative impact the new competition will have on the 18 first-class counties and the stark differences between those that will host the new franchises and those that won’t.

The starting point for Berry’s attack on the ECB is the latest news that the board is countenancing moving away from the concept of the over in its new competition. Yet another idea which convinces Berry, and with which many of us agree, that a large part of the cricketing summer will in the very near future be taken up by something that, literally, is not cricket.

Whichever way you look at it the England and Wales Cricket Board is at a moral crossroads. One where there is the very real prospect that the decisions it is currently taking will change the face of county cricket forever and end the existence of a number of county clubs while severely damaging many others.

More weight is added to the ECB incompetence argument by the way they handled the selection of Adil Rashid. Whatever your views on the inclusion of Yorkshire’s leggie no one can be in any doubt that the board did not handle the whole process very well. From appearing to sit on their hands while Rashid was not playing in the Roses match prior to selection, through the apparent disconnect between player, his county club and England, and on to their failure to see the damage the selection would do to an already beleaguered county championship.

Am I alone in considering it very strange that the ECB, who in the not too distant past, were commissioning reports with the aim of making the County Championship the best it could be to ensure a healthy English test side, appear now to be actively undermining and marginalising the premier county competition?

But there is a more fundamental point which needs to be addressed. One which to date seems to have received little attention from either the ECB or the media. The impact the new competition will have on those counties that will not host one of the new franchises.

Some might argue that we already have a distinction between the test and non-test playing grounds and that the new competition is merely an extension of this arrangement. Worryingly that appears not to be the case. The financial arrangements for the distribution of funds from the Hundred will almost certainly not mirror the process for test revenues. A funding stream remember which currently keeps many counties heads above water.

Cards on the table time, I am writing this from my perspective of a lifelong Somerset fan. Someone who is very very worried about the financial implications for his county club of the new competition and funding arrangements.

Somerset is a very well-run club. A county which has, over the past 10 to 15 years created a financially stable model of how county clubs should be run. A model which has allied on-field consistency (although disappointingly little silverware to show for it) with the redevelopment of the County Ground. A redevelopment which has retained the feel of a county cricket ground while modernising the facilities to a level that were unrecognisable at the turn of the century.

This development has been achieved within the existing financial structure of the county game and has been adapted to maximise the benefit from the many changes in the structure of county cricket that we have seen in the last decade. The funding model takes advantage of the excellent support the club boasts and increasingly significant off-field revenue streams to operate independent of any central hand-outs.

Based on what we know at present, the new competition is likely to occupy the mid-summer block currently taken up with the Vitality Blast. Scheduling restrictions will almost certainly mean that the Blast will be in direct competition to the new format. If this is the case the financial implications for Somerset and the other “non-Hundred” counties will be severe.

The ECB has stated that they believe the new competition will be targeted at a new audience and, by extension, will generate new cash for the game. This is I believe nonsense. There may be a short-term bounce in revenues but beyond that it is hard to see how sustainable additional revenues will be generated. More likely the devalued Blast will see falling attendances and revenues.

Some clubs, such as Somerset, with deeply loyal, regionalised, hard-core support may be fortunate in retaining numbers for the T20. But this is very unlikely to be universally true across the have-nots.

The obvious source of financial assistance for these clubs is compensation from the centre. But will those counties that are “lucky” enough to host the new competition be prepared to share their new-found riches with their competitors?

Whitgift School – An annual fixture, perhaps a site once the 100 gets up and running. But at what cost?

Clubs such as Lancashire, Yorkshire and Warwickshire will certainly see the Hundred as a solution to the debt burden they have accrued as they have re-developed their grounds. These clubs probably cannot afford to forgo the riches their new franchises will generate even if, altruistically, they want to.

Not only will the Hundred take out a significant chunk of revenue for ten counties but it will further marginalise the county game and most likely the red-ball game that those ten clubs will still be expected to run.

The championship could conceivably become even more peripheral in its scheduling than it is at present. Which in turn would make it harder for those clubs to retain its hard-core membership.

The ECB seems to be blind to how healthy the county game is at present. While the evidence of attendance levels for county championship games does not necessarily indicate a successful product the county game now operates at an entirely different level, being consumed more away from the grounds than at them. The recent developments of live-streaming and BBC local radio commentaries has seen astonishing levels of engagement with those unable to get to as many games as they would like. I cannot, in my lifetime, think of a county championship that better engages with its supporters than the current iteration. And that is despite, I would argue, the best efforts of the ECB in the opposite direction.

Somerset, for the reasons I have set out above, are probably better able to ride out the financial storm that the new competition will inevitably generate. But other clubs may not be so lucky. Counties such as Derbyshire, Kent, Leicestershire and Northants, all coincidentally close to potential franchises, will almost certainly see a drift away of support. A drift which if it is long-term will be severely damaging. If this is the case the current structure of 18 first-class counties is unlikely to survive.

But for those “non-hundred” counties that are able to keep their financial heads above water the challenge of being competitive on the field will be that much greater. Take the example of Dominic Bess. Let’s imagine this is 2021 and that Somerset’s young off-spinning all-rounder has just made his test debut and that the Hundred is up and running.

Bess is drafted to the Bristol Bashers or the Cardiff Crunchers and heads off there for a six-week contract. From a Somerset point of view, will he be selected at the end of that contract for red-ball games ahead of an alternative who has been playing championship or second eleven red-ball cricket for the county? From the player’s point of view, wouldn’t it be easier to move to the county club that hosts the Hundred for professional and logistical reasons?

It’s not a huge stretch to see that within three or four years of the new competition being set up the “haves”, having attracted and retained the cream of the player pool, will occupy division one of the championship. A have-not county will have to punch significantly above its weight in a big way to compete.

So, it is my contention that the consequences of the ECB’s new love-child will be far more far-reaching than have been debated so far. I don’t have any confidence in the ECB’s working party to come up with any solutions to any of the problems this new competition presents. Despite it being chaired by the chief executive of Leicestershire.

Chesterfield – The County Scene In All It’s Glory

Many of us who support the poor-relation non-test hosting clubs will see this as the ECB seeking a way of achieving what it hoped the two-division county championship has failed to deliver. There is no doubt in my mind that they wish to see the counties on the test circuit playing in division one and the “lesser lights” occupying the bottom tier.

It is a source of great pride to Somerset as a club that we have been the county that has remained in Division One the longest and seen all the test host counties go down in that time.

So, the question has to be, will the counties acquiesce with ECB’s plans or will they rebel?

Could we be on the verge of a Premier League style break-away where the counties decide to take control of the domestic game away from the board? It is not as far-fetched a notion as might appear at first sight. Certainly not if the ECB continues its headlong rush toward a new structure which will drive a massive wedge through the county game without consideration of the cricketing and financial implications for all 18 counties.

It will be interesting to see how the ECB wins the support of the host counties for the new structure as this may determine whether this possibility becomes a probability. If the host counties only benefit financially to the extent of the rent of their grounds (while the financial gains go to the separately owned franchises), they are less likely to be supportive. Alternatively, will the eight host counties be asked to take on the not insignificant risk of the new competition being a financial disaster as franchises?

It serves as evidence of how badly thought out this new competition is that, less than two years before it starts, there is the very real possibility that a significant number of the first-class counties will suffer significant financial damage which may irreparably damage the domestic game. As Mr Berry says the ECB is failing in its responsibility to the domestic game.

Outro

You can follow Steve on twitter @stevetancock62 and read more of his writing at www.SomersetNorth.co.uk .

He’s also a Boston Red Sox fan!

Dog days

We’ve been rather quiet on here the last month or so. It’s for a number of reasons: the diet of white ball cricket in the heart of the summer allied with a football World Cup (and England’s progress to the latter stages) inevitably dominates attention. No matter what, it would be the sporting centre-piece, but it can’t be denied that cricket seemed less relevant than ever, a summer afterthought to the main events. Summoning the motivation to write pieces that were only going to echo one another has proved rather hard to do for all of us.

Fortunately, we are now beginning to approach the meat of the cricketing summer, with five Tests in six weeks that will restore somewhat the rhythm and cadence to a season. Yet the future is clearly that the Tests are to be an August feature, and a September one too, given the Ashes schedule for next year takes it well into the autumn. It’s not that this is inherently wrong, and nor is it unprecedented, but the intended sidelining of Test cricket for lucrative white ball cricket, international or domestic, few overs or many, is abundantly clear. This is the future as the ECB see it.

The sheer drivel around the Hundred continues apace. The 10 ball final over idea appears to have been nixed by the players, but now the revised “plan” appears to be something along the lines of 20×5 ball overs, but with the freedom to bowl consecutively, or even all from the same end.

It should be remembered that this was initially sold as being a simple concept, one that would attract non-cricket fans rather than the apparently detested lovers of the game. Yet we’re now in the position that even those eccentrics are helplessly confused about what on earth is going on, what the rules will be and how it helps anything. Even a bank balance. Cricket really isn’t that complicated a game yet if you listen to the ECB you’d be under the impression it was far to the north of quantum physics. But having pushed the myth of this, they now seem intent on making it even more complex in order to apparently make it simpler. This is insanity, a full on Catch 22 approach to the sport.

Of course, the fundamental point here is that they aren’t promoting cricket. They have totally lost sight, by accident or design, of what their role is meant to be – financial rewards are supposed to be there in order to support the game of cricket, not to be an end in themselves. We now have a future summer schedule where red ball county cricket is pushed ever more to the margins, a T20 Blast that is proving highly successful, 50 over competitions, white ball cricket internationally in the heart of the summer, plus a new competition that appears to be being designed to fit into the initial name with no regard for anything else.

Add to that Cricinfo reporting that the ECB are tying up a deal for 10 over cricket, and the flippant comment that what the ECB would really like is to be able to remove cricket from the equation entirely looks prescient rather than amusing. For perhaps the first time in history, a sporting body seems to loathe the game they administer, and to try to avoid it wherever possible. It would surprise no one if the word cricket was deleted from the Hundred, such is the terror of the sport by the administrators. At no point in recent years have they backed the sport, shouted about how amazing it is, how everyone should want to watch and play one of the finest games ever invented. It is all apology, all excuses.

At some point, the question of whether the ECB are fit for purpose to run cricket in this country is going to come up. It’s not there yet, but there are the beginnings of rumblings. Even the press have started to be more critical, although notably it is either those at Cricinfo, or those who are general sports reporters rather than beholden to the ECB access rules. It isn’t much, but it is growing slightly. A governing body that has no faith in its own game really ought to be disqualified from running it on those grounds alone. It is failing from the start.

For let’s be clear: if there’s one thing that anyone who loves cricket wants is that those running the game share that most basic belief. And who really thinks the ECB does any more?