When reports of the ECB seeking private investors in The Hundred were being published by a number of newspapers and website last May, I wrote a quick post on why that would be a stupid idea called The Hundred For Sale. Now that there appears to be speculation around IPL owners and the BCCI being brought in, with the ECB apparently hoping to tap into the vast Indian cricket fanbase, it seems a good idea to write a follow-up piece detailing the problems with this specific proposal.
The proposals mentioned in The Telegraph article are:
- The BCCI to receive a portion of The Hundred’s TV revenue from Asia in exchange for allowing Indian men’s cricketers to play in the competition. (It seems likely that they will allow India’s women cricketers to play abroad without any concessions, as they already do in the Australian Big Bash League)
- The owners of the eight current IPL teams to be allocated a 25% share of a team in The Hundred, in exchange for an investment.
- Exhibition games involving IPL teams to be hosted by English counties.
The first question the ECB and counties might ask is how much would a Indian TV deal for The Hundred involving some Indian players realistically be worth? One hugely important factor to consider would be timezones: India Standard Time is 4.5 hours ahead of England’s British Summer Time. This means that a 2.5 hour game (The planned duration for a game in The Hundred) which starts at 6.30pm in England would finish at the equivalent of 1.30am in India. Even if stars like Virat Kohli, Rohit Sharma and Ravi Jadeja were all playing, it seems unlikely that tens of millions of Indians would stay up that late. The ECB could choose to start matches earlier (swapping with the women’s games so that the men’s games began at 2.30pm, for example), which would put them into Indian prime time but during work hours in England. That almost certainly lead to fewer tickets sold, fewer British people watching on TV, and the ECB having to deal with a very annoyed Sky and BBC.
It would also be wise the temper expectations about which Indian players would come in the event of the BCCI allowing them to do so. The IPL has essentially created a global gap in the cricket calendar, allowing both their own and other internationals to play in the tournament unimpeded. The Hundred has no such luxury, with even England men’s cricketers playing two Tests during the competition. There is absolutely no guarantee that India won’t have matches scheduled during the competition, which would eliminate most of India’s biggest stars from contention.
The relatively low pay might also discourage the top echelon of Indian T20 players from choosing to play in The Hundred. Virat Kohli receives roughly £1.7m per year to play for Royal Challengers Bangalore, but the most he could get from Welsh Fire is £110,000 (assuming he was captain). For virtually anyone in the current Indian team, that’s not an amount of money which would in any way justify spending a month in Cardiff. Players on the fringes of the Indian team like Axar Patel or Umesh Yadav might be interested, but they wouldn’t have sufficient star power to generate financial gains for the ECB in terms of Indian TV deals or additional ticket sales.
Selling shares of the eight The Hundred teams to IPL owners would also be a mistake. To quote ECB chief executive Tom Harrison, “The key is that any money generated remains in cricket, for the good of all sections of the game”. Investors understandably expect a profit, and so would be looking to take as much money as possible out of English cricket. If their priority is to make as much money as possible, the ECB’s other objectives might have to be sidelined. You wouldn’t expect the owners of Chennai Super Kings to care if cricket participation numbers in Sheffield were decreasing, for example, whilst Yorkshire CCC might. Similarly, outside investors might demand higher ticket prices to increase revenue or a reduction in on-field entertainment to reduce costs.
Having Indian investors having stakes in individual teams could also cause problems between the ECB and the counties. Right now, most of the revenue in terms of ticket sales, merchandise, sponsorship and the TV rights is shared equally between all 18 counties in the form of a £1.3m annual payment. Essentially, the ECB owns all eight teams and only delegates the management to the various counties. Because of this, it almost doesn’t matter which county is associated with which team in The Hundred. Three of the eight teams are run by three counties, four of them by two counties, and Manchester Originals are solely controlled by Lancashire CCC. If the ECB turned them into franchises, with 25% ownership from Indian investors, then all of a sudden Lancashire CCC might have a 75% stake in a team whilst Glamorgan CCC might only have 25%.
The eight teams also have significantly different prospects in terms of profitability and revenue. The Oval Invincibles will play in a 25,500 capacity stadium which invariably sells out all of its T20 Blast games, whilst Welsh Fire will play at a ground which holds a maximum of 15,643 people and in reality struggles to sell even half that many tickets. If team stakeholders get a share of ticket, food and other merchandise revenue then they’d be fools not to want the Oval Invincibles team.
Beyond money, bringing the BCCI and IPL owners into positions of power in English cricket might place the ECB in a very uncomfortable ethical position. It’s escaped few people’s notice that the IPL has the best T20 cricketers from around the world with the sole exclusion of Pakistan. Just one Pakistan international has played in the IPL in the last decade (Azhar Mahmood, 2012-15). If the BCCI were to allow Indian players in The Hundred, it seems doubtful that they would be happy to see them playing alongside Pakistani overseas players. The ECB could be in a position where they would either have to accept this or call it out, which would likely have the effect of the BCCI withdrawing their support.
One of the aims of The Hundred was to engage British Asians, who are significantly more likely to enjoy watching and playing cricket than the ‘average’ Brit but might feel a stronger connection to domestic and national teams outside England. What people often gloss over is that ‘British Asian’ covers a broad swathe of nationalities, religions and other divisions, and that they don’t all necessarily get on with each other. For example, Moeen Ali was constantly booed at his home ground of Edgbaston when playing for England against India in 2014. As it stands, the ECB might be seen as broadly neutral in any internecine rivalries (by virtue of doing absolutely nothing). If they were to endorse the exclusion of one nation’s players to appease another’s, that might also have the effect of excluding a large number of potential fans who they were hoping to attract.
As far as the third proposal regarding exhibition games at grounds like the Oval goes, it’s not inherently ridiculous. Rajasthan Royals played Middlesex Panthers in 2009, for example. That said, I think any IPL team would struggle to assemble anywhere near its full roster for a few games in England in September and almost all of their stars would be missing due to either international commitments or plain lack of interest. The larger issue might be the BCCI, who would probably be more inclined to host such a competition in India rather than allowing an English ground to profit from the IPL’s brand.
Whilst I would love for Indian players to be available for all domestic competitions around the world, as they are from every other country, the costs of doing so for The Hundred seem to far, far outweigh the benefits.
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