Being Outside Cricket

Predicting the future is problematic, it’s much easier to predict the past, although Twitter users might be an example of that not being entirely the case. In wider life there seems to be consensus that while the question of whether the pandemic will make material lasting changes is an open one, it almost certainly has accelerated existing trends – such things as the decline of cash or the continued rise of online over physical retail.

Cricket seems little different – there is no reason to assume that this last year will cause wild changes in itself, but an acceleration of what was coming anyway, that’s a different matter.

Television deals are at the heart of the future and the present, and have been the principal driver of the changes over the last 10 years, whatever the disingenous pontifications from governing bodies about trying to engage people in the sport as more than exploitable consumers. The shortening of formats, first to T20 and then to 10 over equivalents or the Hundred are all about packaging the game into compact segments that fit into programming and allow advertising to be maximised. India is undoubtedly the principal power behind this, because their financial muscle is greater than just about everyone else put together. The rise of the IPL to not just be the biggest short form tournament, but the priority for the game full stop has been inexorable, and the players have been part of that for their own financial reasons. In all cases, it’s not something to particularly blame anyone for, it’s merely a reflection of desires that coincide and aims that correlate – the belief in some quarters that professional cricketers with a short career should sacrifice their ability to earn for the sake of tradition is naive at best. Thus the expectation has to be that not only will the IPL continue, but that it will become ever more central to the global game.

The Hundred is the ECB’s attempt to muscle in on the same thing, having blown their chance of making T20 their central selling point to the world game. There are endless problems with the assumption behind that. Globally, the difference between 16.4 overs and 20 is so minimal as to be not worthy of further debate, and the ever lengthening duration of IPL and Big Bash T20 matches to up to 4 hours implies that the purported domestic desire to have a very short game isn’t one entirely shared elsewhere – perhaps short enough is sufficient. That doesn’t mean in itself that it can’t be a domestic success, but the wish the ECB have for it to be a global phenomenon looks hamstrung from the start. Gimmickry has a place in all sports, irritating as many find it, but a successful gimmick is one that does draw people in, that does appear to have a value. The Hundred lacks this entirely, the hundred balls of an innings doesn’t even work as a deception.

It’s not unreasonable to believe that the Hundred will be a domestic option, and one with limited expansionary appeal. The argument made in its favour that it’s still cricket, and that the difference between it and T20 is sufficiently small for it to have sporting integrity is precisely the reason it’s unlikely to truly take off – why abandon the investment in T20 for a game that offers little extra? If The Hundred does remain an entirely domestic concept, it’s hard to see how it has a long term future when everyone else prefers the ironically more traditional T20. All new things attract attention initially, and whatever the complaints about it, it will have that first flush of attraction as something new. The problem it has is beyond that, years three and four. There comes a time when the question will be asked what the point of it is, and whether a T20 tournament would work better. The Hundred itself looks doomed in the longer term, though it may serve its purpose if it garners sufficient commercial attention to cause that debate to happen.

The 50 over form of the game will continue to be squeezed, but it remains a viable option because it still attracts strong crowds and decent quantities of sponsorship and advertising money. There may be experiments made to widen the differential between it and T20, such as four innings of 25 overs, but it is a format that isn’t particularly broken. The attitude towards it may change somewhat as T20 becomes ever more dominant, indeed 50 over cricket may come to be seen as a long form of the game, which has a certain irony, because for club cricketers around much of the world (there are exceptions) that’s exactly what it is and what it always has been, even if concepts such as winning or losing draws offer a slight level of nuance – though note those kinds of playing rules are on the decline.

Where that leaves Test cricket is another matter. The World Test Championship has been positioned as a way of creating context for Test cricket in order to give the bilateral series meaning. It’s always been a slightly confused position – not because it’s a bad idea, far from it, but because the endless ODI bilaterals lack any meaning whatever, yet continue unabated because of the financial return created by them. There are of course tournaments such as the World Cup, but that’s not really the rationale behind holding so many bilateral series, or they would be considered no more relevant than an international football friendly with all the irritation they cause. Cricket is, and always has been different (and has similarities to international rugby in this regard) in that a match has inherent value in itself, and doesn’t necessarily need that bigger context for everything. That doesn’t mean for a single momoment that tournaments like a World Cup aren’t necessary, they both are, and are wonderful things in themselves, albeit the formats of such things are another question. Therefore a World Test Championship can be both a good thing in itself and also a fig leaf that doesn’t address the structural challenges being faced. There is a suspicion that Test series are often organised as a necessary evil rather than something to be embraced as justified and attractive in themselves, entirely for those financial reasons. Or to put it another way, if Test matches provided strong revenue streams for every board, there would be more of them – England don’t play lots of Test cricket because the ECB adore five day cricket. If there was serious money at hand, the players would be less inclined to abandon the Test arena for the more lucrative white ball forms of the game. The decline of Test cricket in favour of white ball cricket is not because of a particular dislike of that form of the game for sporting reasons.

There is no reason to assume this will change in the years to come, rather precisely the opposite. Countries like England play a lot of Test cricket because, at present at least, that is the largest level of spectators – and thus commercial – interest in the game. With big crowds and a big TV deal that has included, in fact focused, on Test cricket, it has been the core of the income of the professional game. It’s not the case elsewhere, and to highlight that particularly, the newer international countries such as Ireland have abandoned Test series because they cannot make them financially viable. Those are two ends of the range, but there are many more countries nearer the Irish end than the English one, and the English extreme is beginning to weaken. Core marquee series will continue, principally between the most powerful boards of India, Australia and England, but Test cricket will wither further beyond that. There is a way to prevent it, and that would be a more equitable wealth distribution globally, and allow the players to choose Test cricket as a viable means of support for them and their families. But let’s be clear – it isn’t going to happen. The handwringing about the decline of Test cricket among the great and the good has no relevance when the actions that could be taken to prevent it are verboten in administrative circles, because of their own narrow interests. Fundamentally, there isn’t a desire within the ICC hierarchy, and particularly the board hierarchies, to save Test cricket. Until or unless that happens, Test cricket is on a one way ticket to irrelevance and extinction.

This also has knock on effects for domestic cricket, not just in England but around the world. After all, the purpose of first class cricket has been largely to provide a training ground for the Test game, something that puts the hackles up for the county cricket fans who see a game that is important in its own right. But it has never been financially viable in itself anywhere since the 19th century, it wasn’t the point of it to be. The diminution in value of first class cricket is a corollary of the decline of Test cricket and its lack of revenue creation has changed its positioning from one that needs support in order to promote the wider game to being viewed as a revenue drain on central resources. This is an important change in focus – county cricket has never been something central in and of itself to the finances of cricket, it has had sporting value and been deemed worthy of support as such. This has changed – the justification for concepts like the Hundred have been to generate financial income in and of itself, and not for the purposes specifically of first class county cricket. This is central to the expectations in years to come, for no longer is it considered inherently valuable.

The arrival of the Hundred has a further likely consequence, in that it introduces franchise cricket to England. It is from a different era that Durham was added to the roster as the 18th county, the desire now is to shrink the base of teams, not expand them. Protests that regional franchises are purely for the shortest form of the game smack of disingenuousness – the strongest counties will survive irrespective, but the weaker ones look like they have no long term future. Formal status is unlikely to be revoked, because it simply doesn’t matter much, they will fall by the wayside as power and money is concentrated in the hands of the few, and the difference between some first class counties and some minor counties will be harder to determine. Salami tactics work in terms of generating change – abolishing counties would invite end of days headlines, allowing them to fade into obscurity will be met with a shrug of the shoulders from all but those directly affected. The protests from county cricket fans will make little difference – they have already been written off as unimportant.

This is not a future that many will relish. But as things stand it is where we are likely to be. Test cricket being in trouble is not breaking news, but the lack of any impetus or desire to change this is what is going to doom it to the margins. First class cricket and county cricket will follow, and the focus on white ball, and particularly T20 cricket is the future to be faced. It can change, certainly, but only if there is a desire to enact what is needed to make that happen. There is no sign of that happening, and no sign of a desire that it should happen. Money has become the driving motivation in sport across the world, but cricket is in a different place, whereby the belief among administrators is that the game of cricket has no future without change, and that the generation of cash is the prime motivation, not the sport itself. Business people can have that view, indeed they always have done, there is no reason to pretend they are other than what they are for good or ill, what is different in cricket is that there are few at the top of the game who believe passionately in the beauty of their own sport, who see their role as primarily to defend and grow it. Instead they consider that change must happen in order to make money, rather than making money to deliver a better sport. Not even the feast of mammon that is football has quite this attitude to their own game – they have a rapacious desire to monetise their sport, not consider the raison d’etre of the sport to be money generation.

The amateur game is far from immune to the fallout. Sunday friendly cricket has undoubtedly declined in a precipitous manner over recent years, as the player base has shrunk. A push to T20 matches from those viewing it from the lofty perspective of their professional career is to miss the central point that a desire for shorter games is as much a reflection of a smaller pool as it is modern life writ large in cricket. Free to air broadcast of cricket may still be the biggest driver of arresting such an unpropitious collapse in the player base, but it isn’t a panacea for the problems of the game either. Like so many things, it is complex to the point of confusion, but in this arena at least, the biggest change would be evidence that there’s much more than lip service to the importance of it from the centre. Here again, there is little reason to believe that will happen, and the decline of the clubs will continue.

For good or ill, it’s our direction of travel. There is no doubt that many will be aghast, but an attempt to be realistic isn’t an endorsement of where we are headed. And more specifically, it’s where we are meant to be headed. This is not a lament for a passing time, nor a wish that if only a few changes could be made. Too often the debate is framed around a tweak here, a nudge there. A few more pennies for a county perhaps, or throw a bone to a former associate nation. None of it matters, and none of it makes any difference, except to allow the drowning to suck in a last few precious breaths of air. It would require fundamental change to move the trajectory, and it won’t happen, can’t happen, because it is not accidental. It is not a game that has lost its way and is seeking a way back. It is far too much of a conspiracy to assume this is the development of a grand plan to reach this suggested destination, but it doesn’t have to be, it isn’t how it works. All it requires is for an acquiescence with the direction of travel, and that contentment is entirely present. For as long as the approach is one of managed decline of the traditional and a defensive mentality of the long standing, while embracing the new, shiny and above all lucrative, there is little reason to doubt where we will end up.