It’s been an interesting insight into the World Cup from outside over the last week. I’ve had a client over in the UK with me, a German resident in California, and someone unaware of cricket beyond it being a funny little game played by the strange English amongst others.

First day in London he saw a bit of one of the games on the TV, and expressed having no idea what was happening, but that it looked like the crowd were having fun. Knowing I was a cricket fan, he asked about the game, and what was happening – not so much about the World Cup itself, beyond wondering why there was so few teams in it, but more about the sport and to get a handle on how it is played and what the idea of it was.

Like any unfamiliar sport (and trust me, my eyes glaze over when Sean and Peter get all enthusiastic about rounders, fake rugby or whatever else it is they play in the States), he didn’t really know what was going on, but he was sufficiently interested to ask. Cricket does itself no favours by revelling in the pretence that it’s a complicated game, when it is no such thing. The explanation took 30 seconds and he had a fair handle on what was happening. All sports are complex in the details, but cricket is and always has been a chuck-ball-down-and-hit-it kind of game in its essence, and one easily grasped in its fundamentals.

For the remainder of his time here he had a passing interest. Not the one of a convert, but that of someone who likes sport and is aware of it going on. He noted in a WhatsApp message that the Australian team were outside his hotel as he got back one afternoon for a start. Naturally, being busy meant I saw very little of the play in any of the games, though a meeting that adjourned to a London pub offered the England-Sri Lanka game on the TV. Or at least it did until the start of the England U21 football match, at which point, and with the cricket very much in the balance, it was unceremoniously turned over. That match went about as well as the cricket did, incidentally.

Likewise, the Women’s World Cup got far more attention and discussion between us during the week, notably the German, English and American teams’ progress, and the vagaries of VAR. Towards the end of his trip here finally came his summary about the cricket – “no one here seems very interested”. Ouch.

He’s not wrong, and the viewing figures for the Women’s World Cup make it very clear where public attention is aimed, even before Wimbledon begins which will dominate airwaves, print and screens. How depressing, that what should be the opportunity for cricket to showcase its wares worldwide remains an exclusive club, not just for the competitors, but also for those observing, or not observing as is the reality.

While I may have been keeping up to date with the action, it feels like I’m one of a die-hard band who love a sport that has gone beyond being sneered at (remember the days when we used to have to defend cricket? Doesn’t happen now), and is so irrelevant to the wider country that it is simply ignored. Just like a veteran rock band’s latest tour, the response is more likely to be surprise that it’s still happening.

England’s travails have had the side effect of making the latter group stage much more interesting, a noble and selfless gesture on their part as most would agree. Pakistan are one of the teams that can overhaul them, and today’s game against Afghanistan should allow them to go above the hosts, albeit having played a game more.

In the other match, Australia and New Zealand are almost there, so while it will be an intriguing match up, it offers little beyond practice for the semi-finals and a bit of jockeying for position. Loading the key games towards the back end of the tournament may have seemed like a good idea at the time, but only in an organisation so lacking in confidence in its own sport that it feels an ordinary draw at the business end would lack inherent drama.

Comments as ever, below.