In keeping with Dmitri’s musical themes for his posts, I thought I’d add a little bit of Pink Floyd into the mix. ‘Breathe, breathe in the air, don’t be afraid to care’ seems especially poignant when it’s quite clear our governing body has constantly shown that they couldn’t care less anymore and there seems to be only a few of us trying to hold these individuals to some sort of account. I read with particular interest our guest article on the T100 yesterday and if you haven’t yet had a chance to read Steve’s excellent article, then I strongly urge you to do so. It was particularly of interest to me having watched most of what was a tight and hard-fought Test Match and from having headed down to the Oval on Friday night to see
the habitual shoeing of Middlesex my first T20 game of the season. I’m not going to lie about the fact that my interest in cricket has waned dramatically since the end of the Pakistan series, as everyone knows on here that I’m not a fan of the 50 over white ball fare that has been served up in abundance this summer and quite frankly it’s hardly been fun following Middlesex’s plunge into mediocrity, hence my lack of output on the blog recently. I’ll also admit that I wasn’t as buoyant about the upcoming Test Series with India last week as I usually am for a high-profile Test Series having been worn down by England’s inability to pick anyone decent in the middle order, coupled with the complete farce that is the ECB’s modus operandi and the disgraceful rhetoric aimed at Adil Rashid from those that should know better, but for whatever reason prefer to personally insult an England cricketer for nothing more than accepting a call up to the national squad.
The first day of the Test was underwhelming from an England point of view and made writing a report of the day somewhat difficult when it seemed that another one-sided Test Match was on the cards. Test Match cricket is not to be underestimated though and the next 2.5 days provided a glimpse into why Test cricket can be so great. Sure there was some poor batting on display, but the regular twist and turns of this match, which is something that can’t be replicated in the white ball game, the unlikely rear-guard action by England, the Kohli Century and the tension of the final morning when both teams could have gone on to win the game, was a joy to behold. I’m sure that we’ll deep dive into the relative strengths and weaknesses of each side’s performance in the preview, but as TLG’s elegant post detailed on Friday, there was more to this than just the final result, it showed yet again why our governing body is so foolish to try to underplay the joy red ball cricket can bring to those who have the means to follow it, young or old. It was also good to see Kohli, whose Indian side has been said to prioritize white ball cricket ahead of red ball cricket in the past, come out and say:
“Test match cricket is the best format in cricket and my favourite. We love playing it and I’m sure every player will agree with me.”
It was also interesting that on my way to the Oval on Friday, the ground and certainly the seats in the playing area were half empty whilst the Test Match was going on and even once the game had started. I’m sure part of these were the ‘after work’ lot who head to the Oval for some sunshine and booze but there were many others who seemed to be more interested in what was going on at Edgbaston. I left work at 4:30pm and struggled to get into the pub next to the ground as it was one of the few places with the Test on and judging by the cheers and groans coming from the pub (I had to move outside as it felt about 90 degrees in there) that the majority were taking more than a passing interest in the Test rather than purely getting smashed in time for the game. I also joined a crowd of a good few hundred watching the Test under the very sweaty Oval covers (this was one of about 10 TV’s and the least busy) again highlighting the myth that all of those who attend T20 are disinterested in the longer format of the game. So why exactly do we need a new competition again? Once again surely access to the game is the main blocker for the audience, rather than a game of ‘comedy cabbage patch cricket’ aimed at a so-called new demographic who the ECB has yet to formally identify (the mother and kids thing is a loose justification as to why they feel the need to completely destroy the game of cricket).
Now I’m aware that the T20 Blast has it’s faults, that it is too expensive certainly down south (the tickets for the Oval were £35, which is at least £15 too expensive in my opinion), that the English climate is not ideal for holding the competition in a block and that the nature of the 18 teams means that it is impossible to follow all of your team’s games unless you are willing to fork out serious dough (this is actually a blessing as a Middlesex fan). However the mad thing is and at the same time the major nail in the ECB’s plans for a game of cabbage cricket, is that the NatWest Blast set new records for ticket sales in 2017, with official attendance rising to 883,000 overall. Indeed Finals Day at Edgbaston was also a record sell-out, while average attendances among the 18 counties were up to 7500. This doesn’t exactly sound like a competition in crisis. I’m by no means a regular T20 visitor, but I’ll admit that Friday was good fun without being totally memorable (despite seeing two tons on a road of pitch). The Oval wasn’t as boisterous as it could have been, there were more individuals who were taking an active interest in the cricket rather than the contents of their overpriced beer cup and even the ‘after work city-lot’ whilst showing no real interest in the game (the ones in sat in front of me turned up after 8 overs had already been bowled) were at least quite pleasant and I’m a believer that England cricket can not be too stuffy as to turn their nose up at paying spectators. There can be a place where people prefer Test Cricket to White Ball cricket and vice versa, but are still interested in the game of cricket as a whole, rather than the excuse of a game the ECB have designed on the back of a fag packet in order to try to line their pockets whilst they still can.
So we have a growing T20 game albeit with some faults and a red ball competition with a solid base of supporters despite being pushed to the margins of the season (I’m not mentioning the 50 over lark, I’d abolish it if I could). Yet the powers that be in their infinite wisdom have decided that what we need more of is a competition that not only alienates its’ own cricket fans but has no proof of the concept of success whilst at the same pushing it’s current successful short ball competition and the red ball season into such obscurity to the extent that many might not know they exist anymore. The only way they could insult the counties and fans further would be to ask them to build the tusks and then paint the whole thing white. Seemingly no-one has had the sense to ask the common fan what they would like to see, despite many of them knowing more than the stooges at ECB head office could ever know. I’d lay my bottom dollar that many would simply reply with easy access to the cricket both in terms of viewing and visiting and for a successful national team, it seems even Paul Newman is gradually coming round to the idea:
Now many on the Sky side of the argument would argue that their input of finance into the game has allowed English cricket to put the finance into their facilities and paying their best players, though many of us lament the opportunity lost to cater for those ‘new fans’ who had been captivated by the Ashes in 2005. Now I would suggest that FTA on just television is not going to attract swathes of new followers though it would attract some, just as the new competition might attract the odd fool, but won’t be a drop on the ocean compared to the money spent on it. The way we consume media has changed and hence it’s now more about the ability to access the content rather than it running on ITV4. I mention this because the Counties have on the whole done a great job of running live feeds from the 4 day game, yet yesterday when there were a number of T20 games on around the country and no Test Cricket on the TV, not one was being shown by Sky. What a waste! Surely there needs to be an opportunity to screen those games that Sky aren’t showing on a local FTA stream much as they have done with the 4 day games. They could even develop 10 minute highlights packages for the kids who supposedly have no patience these days. Why not take a growing product and properly market it to those who could form a new audience? It doesn’t have to have all the mod-cons and camera angles as Sky provide, just a decent camera view and a local commentator giving their insight on the stream.
Then we get to the real crux of the matter and the point in which I have been going slightly around this houses with in this piece (I could have written this in about 100 words, but it would have been a rather short and pointless article), which is that you could come up with the most wonderful and weird competition in the world and have the best marketing agency promoting this and it will still mean jack without success on the field. Why do the ECB think that a large number of people turned up to the game at Edgbaston on Saturday knowing they would at best have 2 hours of cricket or why were so many people transfixed in the pub the previous evening? Let me share a little secret with the ECB, people are interested in Test Cricket especially when we have a competitive team playing good (but certainly not great) cricket. Yet this is the very thing that the new competition threatens, as the county championship which is supposed to be the breeding ground for our Test Players of the future, slowly keeps being pushed to the extremities to the point that the ECB won’t even promote it. What is going to happen when Anderson, Cook and Broad and the like retire? Who is there in County Cricket that has the talent and skill to replace these players and keep England competitive in the coming years? The answer looks like a frighteningly bare cupboard of talent certainly based on the Lions tour, with players who are only used to playing medium dobbers on damp, green pitches. It certainly isn’t Chris Woakes! Do you think there would have been as many people watching the game if England were being curb-stomped in the last Test? I think we all now know the answer to this.
So instead of trying to re-invent the wheel with 100 balls or 10 ball overs or the batsmen wearing flippers or whatever, how about the dolts at the ECB concentrate on something that might guarantee cricket’s future such as continued success on the field and wider access to all? It’s not exactly rocket science, but I’m still yet to be convinced this snake pit of greed and self serving even cares anymore. Make money whilst the sun shines and make yourselves scarce when the rain clouds gather. It’s only the game and the fans that will suffer.
Still as Pink Floyd once foretold: ‘Run, rabbit run, Dig that hole, forget the sun; And when at last the work is done; Don’t sit down, it’s time to dig another one.’ In truth I may have accidentally downloaded the modus operandi for ‘the hundred’ from the ECB’s PR department instead. I guess there’s no way to know these days…