People Don’t Ask The Price, But It’s Sold

 

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20 Overs. Too Long. Too Complicated.  Anyway, also, well batted today Olly Pope….

In their classic hit “Fight the Power”, after the bit where they call Elvis and John Wayne rude names, Public Enemy then bring up a popular song of the time to outline their attitude:

“Don’t worry be happy was a Number One jam…Damn if I say it, you can slap me right here”

Yep, I’m shoe-horning this nonsense in, but after a week like the ECB have had, like English cricket has had, like we, the loyal cricket fan at our wits end has had, slapping me round the face to bring me to a state of calm seems one of the more sensible ideas. Don’t worry, be happy. Be happy that a half-baked idea, put forward by #39, who even thinks it isn’t that great a shakes now, has been adopted, put out there, and given to the plebs who follow the game to ruminate on its genius. Don’t worry, they’ve got this. The brilliant ECB are in charge. Be Happy!

This post is going to be short by my standards. Chris has laid down two magnificent pieces of work that raise the bar for us, the competition out there, and for all of us going forward. He has taken a surgical instrument to the stupidity and made it look it what it is. I’m afraid I’m not up to that. The old blunt instrument needs to be applied.

Firstly Ed Smith. Hey, forget the plagiarism, that’s no problem. He’s written a bit about baseball stats. He’s edgy. He’s left-field. Please! Beneath the smokescreen of “analytics” and “Moneyball” (and good grief that raises the old anger in me, that), the ECB have appointed a man as Chief Selector who is straight out of Central Casting. Jarrod Kimber defenestrated the nonsensical process, which was enough to get Selvey laying down the proverbial cape over the puddle for the ECB, to the surprise of no-one. No, Jarrod had it wrong when he said that if they wanted analytical sort, inviting Selfey and Muppet Pringle to interview was the cricket version of filling out the selection board member’s time, given they’d never shown any inclination to analyse stats in the past. The subject matter for the board was supposedly “Selection, Art or Science”. I’ve got a bruised head from banging it against my keyboard/wall/bat. It’s an art. That can be helped by analytics. Any other answer comes from an idiot. When humans become androids, then maybe it is science. Until then, stop this drivel.

One also noted that while Jarrod was being “pathetic”, Selvey never bothered to tell us the actual process that they went through. Nothing stopping him. Well, other than the usual.

Then there is the 100. Chris said most of it, but Strauss today has put fuel on the flame and lit the match. It’s for the mums and the kids. Harking back to a day when Ron Noades once launched a rival to the football pools and reportedly said it was “so simple, even a woman could do it”, Andrew Strauss thinks the game needs to be babied so kids, and women not interested in cricket so far, can understand it. So to do that, we reduce it from 20 overs to 100 balls, with some oddity of a 10 ball over somewhere or other. We’re all confused why, but according to the brains of the outfit, and their are plenty of those on show, this isn’t “aimed at you”.

This is the point of this post. The whole chimera that as a cricket fan, no matter for how long, or how much you have watched cricket, this competition isn’t aimed at you, you are blind to the benefits, so run along and be the oddball county follower you know you are. It’s a genius marketing technique that tells its existing customers, you know, the people who are the lovers of the game, can extol its virtues, of all forms, that you don’t need to bother, to alienate, and borderline insult them. We know you are aiming at new customers, new devotees. Great. Here’s a tip, don’t treat the existing ones like idiots. How about bringing them into the decision making process, the development, the ideas lab as it were? No, it’s the same old same old, no doubt aided and abetted by a management consultancy firm charging exorbitant amounts and moving on to the next mug.

Lizzy Ammon sums it up in her tweet this evening:

The ECB are telling you, them, us, that they know better and you, frankly, know nothing. We warned, well I warned, people about this a long while ago. We are now in the hands of zealots at the ECB, convinced of their own genius, high on their own supply of great ideas and importance, and paying total lip service to good governance, pretending consultation is in action when it’s paralysis by moron behaviour, and most of all showing all the co-ordination and sense of direction of a marathon runner with heatstroke. Graves is acting like a two bit dictator, Harrison is his marketing genius with a touch of zeal and evangelism, and Strauss is the face of the farce. It’s the ECB going downhill. It’s cricket in it’s death throes. It’s the abandonment of sense, of rational thinking and reason. It’s jobs for the boys and the “consumers” can just put up with it. Even the younger journo crowd, the MacPherson’s, Stocks’ etc. were disbelieveing. How has it come to this?

I don’t want to say I told you so….. Oh and if this is anonymous cowardly nonsense, then great. I happen to think the bigger cowards are the ones who won’t call out the ECB when they showed signs of this behaviour previously.