Day: Oct 30, 2019

The Ministry of Public Enlightenment

Sir Ronald8 Comments

I came across a peculiar article this week, one that wasn’t in the mainstream media and one which as far as I could see hadn’t been published on Twitter or any of the other main social media sites. It was an article on LinkedIn by Sanjay Patel, MD of The Hundred, that someone had liked (hence why it came to my attention). It’s mainly word soup as you would come to expect from a senior executive of the ECB, but some of the claims are rather interesting to say the least:

It’s been a busy few weeks for The Hundred. We’ve been introduced to the teams, the brands and the kits. And following Sunday’s fascinating The Hundred Draft, we have the final piece in the jigsaw – the players. Fans of the eight new men’s teams have been poring over the selections, while media experts have worked out who are the favourites and the outsiders. It’s great to see cricket engaging the minds of sports fans so far in advance of next summer. That is further evidence of the huge impact cricket made on the sporting consciousness of the nation this year.

Because there is one big question that needs to be asked at the end of the astonishing summer of 2019: What’s next? How do you follow England’s impossibly thrilling World Cup win? Ben Stokes’s innings of a lifetime at Headingley? The excitement of T20 finals day and the conclusion of the County Championship? No sport can afford to stand still, and there is a tremendous opportunity to raise even further cricket’s profile, which has been boosted so encouragingly this year.

More people than ever before attended professional cricket in 2019. At the heart of this statistic was the men’s World Cup and its record-breaking total for ticket sales at a global cricket event, almost 900,000. More than 1.2 million children engaged with cricket, with over 500,000 playing the game in schools. Meanwhile, 62% of clubs saw an increase in junior members, while 464,000 new followers were added to the ECB’s social media accounts. So the appetite and opportunity are there. In 2020 the ECB launches its five-year Inspiring Generations strategy. As the name suggests, the vision is to attract and excite the next generation of cricket fans as part of a push to grow the game for men, women, boys and girls in our schools and clubs.

The Hundred was conceived as a direct result of detailed and extensive discussions across cricket and sport in England and Wales. The new tournament is a central part of that drive to get more and more people watching and playing the game in the next five years. The Hundred will appeal strongly to the next generation of fans, as well as to existing lovers of the sport. It will be fast, furious and fantastic – and feature most of the best home-grown and overseas players in the world, including members of England’s men’s and women’s World Cup-winning sides. The Hundred also sees live cricket return to free-to-air TV for the first time in 15 years as the BBC screens matches from both the men’s and women’s competitions, alongside prolific support from Sky.

Cricket has always been a sport of innovation. In recent decades we have seen the emergence and acceptance of one-day internationals, coloured uniforms, day-night matches, the white ball game and new formats such as T20. Now there’s The Hundred, in which the men’s and women’s competitions will run side by side – something that has never happened in cricket before.  

Cricket’s doors are well and truly open and we’re looking forward to welcoming in a new generation of people who love the game. 

I haven’t got the time or energy to go into the full article in depth, plus I’m nowhere near as good as Dmitri in fisking a particular piece of fiction, which this is; however it did naturally leave me with a few questions as to what this article was trying to achieve apart from a back slap from a fellow corporate crowd:

  • It’s great to see cricket engaging the minds of sports fans so far in advance of next summer. That is further evidence of the huge impact cricket made on the sporting consciousness of the nation this year.

I will give this to Sanjay as there has been increased focus on the sport, mainly through people wondering why a sport is trying to perform it’s own version of hari-kari after regaining a morsel of interest from the wider UK public. We are the current World Cup holders yet a 50 over competition won’t be played by those who are most likely to be the next cab up for the national side. They will of course be playing for the teams of the Hundred. So there is a massive chance that players who are called up to represent England in the 50 over competition in the future may well have never played a game of 50 over cricket in their professional lives. Hardly a firm basis for creating a successful inter white ball team, if that’s what the aim is. Whatever the result of the Rugby World Cup Final this weekend, I very much doubt they will abandon the 15-a-side game to play 10-a-side game over 55 minutes with a beach ball. They at least have a sane administration.

  • More people than ever before attended professional cricket in 2019. At the heart of this statistic was the men’s World Cup and its record-breaking total for ticket sales at a global cricket event, almost 900,000. More than 1.2 million children engaged with cricket, with over 500,000 playing the game in schools. Meanwhile, 62% of clubs saw an increase in junior members, while 464,000 new followers were added to the ECB’s social media accounts.

This is a very bold statement, though if broken down it is fairly easy to see where the figures have been massaged. The Cricket World Cup which was heavily attended by Indian, Australian and Pakistani supporters alongside English cricket fans, so they will be included in these figures. The 900,000 is probably the overall number of tickets sold than people actually attending; however it is the statements that 1.2million children engaged in cricket and 500,000 played the game in schools that I’m most sceptical about. I’m not an expert on this (and perhaps Danny might be able to chime in) but how do you measure an engagement with cricket? Did someone accidentally flick over to the cricket channel by mistake? Did they look out of the window and see some cricket being played (a sackable offence of course)? Did they eat some KP snacks and thus must be completely engaged with the sport forever now? The mind does boggle somewhat as to how the ECB have come up with this engagement figure.

The 500,000 children supposedly playing in schools however is the statistic that seems particularly odd. Cricket has been phased out of state schools for years with many having no cricket facilities whatsover, so how many of these children are simply private schools who continue to have the means and wealth to play the sport? How many of these children got given a plastic bat or ball once as part of ‘chance to shine’ or the ‘World Cup’ and have never had the urge or opportunity to play again? This seems to be a case of lies, damned lies and statistics, which is something the ECB likes to try and hide behind (unless you ask them about the fall in participation after cricket was put solely as a pay to view sport

  • The Hundred was conceived as a direct result of detailed and extensive discussions across cricket and sport in England and Wales.

SHOW ME THIS RESEARCH, I KNOW NOBODY WHO HAS BEEN CONSULTED ABOUT THESE CHANGES

  • The Hundred will appeal strongly to the next generation of fans, as well as to existing lovers of the sport:

I reckon over 95% of existing fans of the sport have already shown their disgust at the format, which alienates most fans of the came (International and County) and seems to be a stealth approach to reducing the number of counties in the systems. Also how do they know that by bastardising the fairly simple rules of cricket that it is going to appeal to the next generation of fans? Most mothers and children of a certain age can quite easily count to both 6 and also to twenty, so why will they want to pay £25 for 20 less deliveries and a pointless farrago of a pretend ‘cricket game’ where the only new marketing messaging has been ‘look at the shiny kits’? I’m not sure anyone likes to be taken for an idiot.

  • Now there’s The Hundred, in which the men’s and women’s competitions will run side by side – something that has never happened in cricket before:

Yes they will be played together and the whole budget for the women’s hundred teams is under the annual salary of the Managing Director. Equality, I think not. Still box ticked and all that.

  • Cricket’s doors are well and truly open

Well they’re not though are they. If you’re not in the chosen demographic they’re not. If you’re a fan of the County Championship they’re not. If you’re a fan of Test Cricket, especially with having a competitive Test Side they’re not. If you are a fan of the T20 blast they’re not. If you have allegiances to a county especially those who are deemed surplus to requirements then they’re not. If you want to see a competitive 50 over side try and retain the World Cup they’re not.

This doesn’t leave us with many people who are able to enter these particular doors! Perhaps Sanjay wasn’t referring to the fans but instead those Execs, TV Presenters and other administrators who are due to cash in profitably from this tournament. The doors are naturally open to mothers and children, but most are too sensible to enter this bear trap despite the ECB’s deliberate dumbing down of this demographic.

This is just corporate drivel par excellence. They just needed to add some extra buzz phrases such as ‘low hanging fruit’, ‘blue sky thinking’ and ‘connecting all sides of the circle’ to have made this a true PR masterpiece. Though it looks like they have already done this to the team descriptions already!

My main question though Sanjay is if you are so proud of these ‘so-called achievements’ then why hide away this article on a business networking site? why not open it up to the fans so they can join in with your adulation about cricket’s future? why not go on TV and be interviewed by ‘Wardy’, so you can comment on what a great question that was?

The answer is simple. Even those that stand to make the most out of this know it’s a giant white elephant designed to make them richer and they know the fans of the game can see right through their lies. This will irrevocably damage English cricket in the future and quite simply they don’t want to have justify their naked greed and ambition to the people that will lose the most – the fans. Expect the next press release from the ECB to come out in hieroglyphics or Minoan or something like that. Nothing surprises me with these charlatans anymore.

Into The Blue Again, After The Money’s Gone – Another Go

LordCanisLupus3 Comments

Happy near Halloween everyone. Dmitri here. It has been a long time. Time for a little ramble.

The end of the domestic international season has, recently, been greeted by your writing team with a shrug of the shoulders, and a time for rest. As time goes by, we become more time poor, and speaking from my experience, there is far too much else filling my day at the moment, and at this time of year, to give full attention to what is, now, very much a labour of love. I have admiration for those piling out the content, day in, day out. I just don’t have the time to do it any more.

Then the irony. As I pressed publish, so Sean published his at the same time. So I took this down and it has gone up two days later.

I have spent some of my spare time (a) buying loads of secondhand books and (b) actually reading some of them. I think the recent ones each bring a little bit to the party in terms of viewing cricket these days. “The Club” is about how a sport was “revived and saved” by brilliant marketeers who took a chance, woke up, and thought they could monetise the sport better – and now we have the Sportwashing, Money Laundering, Rich Man’s Plaything Premier League as a result. There’s a little bit of a blueprint for what Harrison and Co are trying to do with The Hundred in there. He may even see himself as the Rick Parry of cricket, you never know. Then there was Phoenix from the Ashes by Mike Brearley, about the 1981 series forever known as Botham’s Ashes. It’s a flowery old book, written in JMB’s standard purple prose, and yet it gives an insight into what is now very much a bygone era. I particularly liked the agonising as to whether to pick Geoff Cook as a test opener despite the fact he had a first class average under 30. That raised a smile.

I read Kieran Fallon’s book, which mirrors much of the KP story, if truth be told. All the things that went wrong in his life were never his fault – not on the horse racing side at least. Top Cees wasn’t stopped, Ballinger Ridge wasn’t sinister, he didn’t have an affair with Henry Cecil’s wife, and the authorities never liked him. Yet at the top of his game, few rivalled him. He could pull out brilliant rides, and annoy the owners of the horses he rode at the same time. A sporting maverick out of tune with many in the sport. Yep, that resonated. As did the fact the ghost author of the book was Oliver Holt.

I’m reading Chaos Monkeys, a supposed insider tell all on Facebook and the like. Loads of people convinced of their own brilliance, but subservient to the main man (in this case Zuckerburg). I am not far into it and I already loathe the author. Not sure how that will have an analogy to crickt. Then there’s the wealth of books on Trump, telling me how bad he is in so many different ways. Trump is The Hundred. There are some misguided people in hock to the cult, but most see it for what it is. A huge ego trip, We all hope it will go away, but we all know it won’t. It’s trouble, whether we like it or not.

I missed the auction – I had a business trip to South Korea which coincided with the world launch of Terminator Whatever in the shopping centre below my hotel, and a chance encounter with John Bolton no less – and the parliamentary sub-committee that grandstands as giving a toss about the game, but in fact is a toothless tiger that would do nothing to enforce anything on the game, because it can’t. So while it might have caused Graves, Harrison, Patel et al some minor discomfort, they aren’t about to turn around and see the light. This is their great idea, and no-one is going to change their course.

And then there is the cricket itself. South Africa being buried in India is somewhat sad, but indicative of how strong the Indian team is at home, and how weakened South Africa have become after England strips bare a lot of its talent for the county game that is so unbeloved we have had to introduce a new competition to counter that scorn. It might have been wonderful for Rohit Sharma to fill his boots, but one suspects this is even more the way of test cricket. India can’t be blamed for burying teams in their own backyard, why should they, but strength in depth isn’t test cricket’s watchword at the moment.

The World T20 pre-qualifying has been going on, but sadly I’ve not got to see a lot of it. It is great that Sky Sports Cricket Channel has actually decided to show some live cricket, and those that feel passionately about the world game can at least watch some decent T20 cricket. Whether a cricket channel should have been showing test cricket when it is on, is for you all to decide. The world loves T20 at the moment, so why not show it?

Talking of T20, England are out in New Zealand for five of the damn things, with the test series still a month away. The first is on Friday, apparently. I’m not interested. If it’s on, it is on, and I’ll watch it. I don’t care about the outcome, a loss for the national team will be greeted by massive indifference, just as a win would, and the world will keep on turning. The sport is about revenue generation, not occasion. Got to keep the coffers flowing.

Finally in this short (for me) piece, let me turn to The Hundred. I am absolutely sick of it. Sick of what it is doing to the sport. Sick of seeing fans turn against fans. Sick of how the ECB have ballsed the whole thing up, but carry on regardless. But most of all, I am sick that the ECB, and the past pros, and those making money out of the thing by either playing in it, reporting on it, being an ex-officio member of a county supplying players to it or commentating on it are now switching their focus. Remembering that we were the reason cricket is in trouble, us white, 50 year olds, with some disposable income, mostly male are a massive barrier to entry (and not the other socio-economic factors, natch) and almost inhospitable to women and children (where’s the evidence), the worm has turned and now we HAVE to get behind the damn thing or the risky punt that the ECB has taken will fail, and that will do no-one any good. It’s like an arsonist setting fire to a house he is in, and it being the fire brigade’s fault if he gets burned.

The county cricket fan is still going to go to see his or her county if they (a) are still going and (b) have decent games to play. Asking us to fall into line to watch a competition that talks big, but doesn’t get the really big T20 stars to play in it is not it. The new teams, the new colours, the players mainly with little affinity to the region they are playing in, in a competition where 80 or so county cricketers will profit while their colleagues founder, with the damage this will do to county contracts, the incentives to play at county grounds where the Hundred is sited. There’s a ton of consequences that Harrison and co don’t give a shit about. I don’t want to read Joe Root exhort me to get behind it. I want Joe Root to score test centuries again. I don’t want Isa Guha to tell me that if the fans don’t back it, then the game is in trouble – we didn’t put it there. And most of all, I don’t want to see articles by people who love the game, finding bogeymen and women that aren’t there, and doing the ECB’s dirty work.

2019 was an excellent cricketing summer. It ended with someone thinking that this:

Spark the Welsh Fire. Burning bright with intense passion and relentless energy, their hunger will prove the haters wrong. Get ready to feel the heat.

Is something appropriate. How many of the Welsh Fire team are actually from Wales. Maybe the people who hate are Welsh cricketers?

From the heroics of Stokes and Archer, to meaningless blurbs for meaningless teams in a meaningless competition, without meaning except to raise money and put the counties in their place, is a tragedy. Hell, if England win the rugby union World Cup on Saturday, cricket might see the real power of free to air TV, as I would imagine that would pass the ODI team for the Team of the Year awards because rugby did not totally sell its soul to the highest bidder. That might be the biggest lesson yet, and ten or so meaningless hit and giggle cricket isn’t going to change it.

Until next time. Hopefully not as long.

The message is clear. The ECB is not your friend. The players are governed by self interest. You, the fan, must STFU, pay your entry fee, and pay homage to the great and the good. Same as it ever was. Same as it ever was. I was saying this in 2014. I don’t have the time to fight now.